sports marketing(st. louis rams)
DESCRIPTION
TRANSCRIPT
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St Louis RamsSt Louis Rams
Ricky Benoist
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DescriptionDescription
The Rams are members of the West Division of the National Football Conference(NFC) in the National Football League(NFL).
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The Plan
The plan I have for the St. Louis Rams is to create a better, more well known team. Last year, the team’s record was 7-9. With the new star players and new coach, the team should be able to fill the stadium and possibly win their division.
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Edward Jones DomeEdward Jones Dome Capacity: 65,321
Great indoor venue. Located in the heart of downtown St. Louis.
Located near many restaurants and bars and about a mile from the gateway Arch.
Plenty of restrooms standard concessions, and relatively inexpensive compared to other stadiums.
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Market/EconomyMarket/EconomyTarget Area: Eastern
Missouri and Southwestern Illinois (population ,987,560)
Median Household Income: 53,189
Unemployment: 9.8%
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Player Acquisition
Michael Vick:◦ Quarterback◦ 3,018 Passing Yards in 2010/2011 Season
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Player Acquisition
DeSean Jackson:◦Wide Receiver◦Pro Bowl 2 years in a row
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Player Acquisition
Ndamukong Suh:◦Defensive Tackle2010
Pepsi NFL Rookie of the year.
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Marketing MixProduct
◦ The product will stay the same. The product is the NFL team the St. Louis Rams.
Place◦ The place where the home games will be held is the
Edward Jones Dome in St. Louis.Price
◦ The prices were lowered for the customers. Promotion
◦ To promote the team, we will be promoting on TV and with billboards in the city of St. Louis.
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TicketsTickets
Tickets
Best Seats (lower sideline): $160.00
Middle (upper corners): $70.00
Worst (bleachers): $25.00
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Ancillary Pricing
Small Drink- $3.00
Small Beer- $4.00
Hotdog- $3.00
Parking- $20.00
Hat- $20.00
Program- $20.00
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New Logo
This is an image of a ram. This ram is strong and angry. This shows strength and determination of the team. The dark colors show the sincerity of the ram.
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New Uniforms
The new jerseys are black and gold. They are strong contrasting colors that stand out well. They are tough colors; tough like a ram.
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Primary Target MarketPrimary Target Market
Primary Target Market: Family of four: mom, dad, and two children. Average income level of $60,000.
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Secondary Target Market
Secondary Target Market: Single father with 1 or 2 children, with and average income of $55,000.
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Head Coach
Gary Pinkel:◦University of Missouri
head coach for 10 years.
◦Took them to 7 bowl games in 10 years and won 3.
◦Local coach that will bring a lot of fans and financial support for the team.
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Mission Statement
Mission Statement◦Recognize that the game is always
bigger than you, the players need to work together to create a winning team.
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Core Values Sportsmanship
◦ Play the game with proper consideration of fairness, ethics, and respect. Being a “good sport” requires being a good winner and a good loser.
Respect for game◦ Respect the rules and
officials of the game. Self-respect
◦ Respect your body by not using performance enhancing drugs.
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The Mascot
Rocket Ram is going to be the mascot for the St. Louis Rams.