Sport PRLecture: 3.7.17

University of CincinnatiBy Jackie Reau

Media Relations

Why are newspapers important for cities?

How should newspapers evolve to increase readership and revenue?

In-class Exercise:Design tomorrow’s front page of

The Cincinnati Enquirer

Group Projects:

Expectations:*Full group participation*Power Point presentation*Two page summary using PR principles

Group Projects:

Presentation Outline with visuals:*Overview of the social media platform*Overview of the organization*Objective*Target audience/key messages*Tactics*Budget*Staffing plan*Measurement

Group Projects:Presentation date: April 4

Group #1: J. Ross, G. Volon, T. Keuchler, C.Klenk

*How UC Football can use Snapchat in three ways to increase student attendance by 10%

Group Projects:Presentation date: April 4

Group #2: A. Makin, C. Steele, M. Hahn, T. Ackerson

*How UC Men’s Basketball can use Snapchat in three ways to increase student attendance by 10%

Group Projects:Presentation date: April 4

Group #3: G. Burden, J. Salatin, D. Jingles, R. Patterson

*How FC Cincinnati can use paid Facebook campaigns to reach Cincinnati moms to increase single ticket sales by 500 tix @ 3 games

Group Projects:Presentation date: April 4

Group #4: RJ Warner, C. Patterson, T. Skidmore, J. Meyer

*How Cincinnati Reds can use paid Facebook campaigns to reach Cincinnati moms to increase single ticket sales by 500 tix @ 3 games

Group Projects:Presentation date: April 4

Group #5: T. Hall, M. Gates, Z. Mahon, G. Hall

*How Flying Pig Marathon can use paid Instagram campaigns in three ways to attract 300 full marathon registrations

Group Projects:Presentation date: April 11

Group #6: L. Bolden, J. Elfers, R. Terry, K. Rickman

*How Western & Southern Open can use paid Instagram campaigns in three ways to attract 300 college students to the first weekend of tourney play.

Group Projects:Presentation date: April 11

Group #7: T. Roberson, J. Urenovitch, K. Parrinello, E. Divine

*How Marvin Lewis Community Fund can use paid YouTube campaign in three ways to grow donor base by 10 new donors

Group Projects:Presentation date: April 11

Group #8: C. Gloor, D. Bush III, G. Bean, T. Dillow

*How Cincinnati USA Sports Commission can use paid YouTube campaign in three ways to grow donor base by 10 new donors

Group Projects:Presentation date: April 11

Group #9: K. Sasala, J. McNabb, A. Selner, A. Pettus

*How Cincinnati Reds can use paid Pinterest campaign in three ways to promote A Night of Their Own women’s event to grow by 100 new attendees

Group Projects:Presentation date: April 18

Group #10: P. Glaab, K. Vismara,

*How Cincinnati Reds can use paid Pinterest campaign in three ways to promote A Night of Their Own women’s event to grow by 100 new attendees

Group Projects:Presentation date: April 18

Group #11: P. Glaab, K. Vismara, M. Williams, F. Harris

*How Western & Southern Open can use Snapchat in three ways to reach HS students to attend HS Day with a goal of 300 additional students

Group Projects:Presentation date: April 18

Group #12: A. Albrecht, E. Compton, C. Gorsline, M. White

*How DAV 5K can use paid Facebook campaign in three ways to increase race registration by 500 in November

Group Projects:Presentation date: April 25

Group #13: L. Powell, S. Fernandes, C. Mytnick, A. Buczkowski

*How Queen Bee Half Marathon can use paid Facebook campaign in three ways to increase race registration by 500 in October

Group Projects:Presentation date: April 25

Group #14: M. Banas, T. Hise, G. Bean,

*How Flying Pig Marathon can use Facebook live in three ways to drive registration for 2019 race by 500 full marathon registrants

Group Projects:Presentation date: April 25

Group #15: P. Sauer, B. Schultz, M. Cresap

*How Flying Pig Marathon can use Pinterest in three ways to drive registration for 2019 race by 500 full marathon registrants

Press Conference Paper:Due After Spring Break

Grades will be in this weekend!