sports quest - online analytics tools
DESCRIPTION
Presented these online tools Sports Quest should start utilizing to analyze ways the company is currently doing online, as well as, areas the company can improve.TRANSCRIPT
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Sports Quest
Sequel to End of Summer Presentation
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Itinerary
• Google Analytics• Search Engine Optimization• Changes• Suggestions
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Google Analytics
A free service from Google that enables Web masters and site owners to freely access Web analytics data. Google Analytics tracks visitors through your site and also tracks of the performance of your marketing campaigns.
-http://www.webopedia.com/TERM/G/Google_Analytics.html
Additional Reading:http://www.ecommerce-guide.com/article.php/3772496/Web-Analytics-Primer-Five-Metrics-Demystified.htm
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Snapshot – Home ScreenNavigation Bar Data Page Options Best Friend
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Keyword Search*as of May 9th
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Keyword Search
• <Up-To-Date List>
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What can we do with that information though?
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Google AdWords Campaign
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
-www.webopedia.com/TERM/A/adwords
Type in search words (aka keywords).
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Google AdWords CampaignRelated to Sports Quest
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Possible Campaigns
• Summer Camps– Faith– Positive Environment– Track record– Generic
• Training
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Questions thus far?
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Changes Needed
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Site Layout
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Site Layout
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STORY TIME!Once upon a time there was a customer who visited your site…
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“Awesome, they have acamp near by!”
“How do I register?”
*Scroll up and down the page*
*Frustrated they leave*
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Site Layout
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How to solve this problem?
<Participation Required>
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Register Here
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Quiz Game Show!Host: Austin Teague
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Questions
• What is your site’s home page url?– www.sportsquesttraining.com
• What is your site’s mission and value url?– http://www.sportsquesttraining.com/Default.aspx?
tabid=180239
• What is your site’s camp brochure url?– http://www.sportsquesttraining.com/Default.aspx?
tabid=173661
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Why so picky Austin?
• Site page relevance– Higher rating on searches (SEO) – Google AdWords
• Easy navigation– Logic
• Organization– Company’s digital appearance
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Adding a Mobile Site
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Google+
• <Weekly “Hangouts”>
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Other Social Medias
• Vine• Twitter• YouTube• Instagram