sports studio l overview

Confidential -- Do Not Distribute Sports Studio Ventures, LLC – All Rights Reserved 2008

Confidential Overview - 2008


Summary

๏ Overview

๏ Foundation

๏ History

๏ Opportunity

๏ Divisions

๏ Model

๏ Enhancement

๏ Expansion

๏ Revenue Streams

๏ Conclusion

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Overview

๏ Sports Studio Ventures, LLC (SSV) is a vertically integrated holding company focused on fusing sports & entertainment.

๏ SSV combined their current business units to create a forward thinking sports & entertainment “brand” under one umbrella.

๏ Sports Studio Productions

๏ Sports Studio Entertainment

๏ Sports Studio Apparel

๏ Sportsrobe

๏ The SSV consolidated structure allows each division to work separately or synergistically (leveraging each units strengths).

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Foundation ๏ SSV utilizes the skills and experience of pioneer Mark Ellis,

leading director of sports-action scenes for film and TV.

๏ SSV exploits Sportsrobe, Hollywood’s preeminent sports costume creator, manufacturer and rental prop house.

๏ SSV leverages the marketing and distribution of Happy Madison Productions and industry acumen of Jack Giarraputo.

๏ SSV has created a team of seasoned executives with deep expertise in sports-themed filmed entertainment, feature film production, and top credentials in all aspects of operations.

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History

๏ Sports Studio was conceived by Mark Ellis, the pre-eminent leader in sports casting & choreography for the past 15 years.

๏ Ellis’ films have grossed over $1 billion at the Box Office, opened #1 ten times, and have won 3 ESPYs for ”Best Sports Movie of the Year.”

๏ Ellis and his team of coaches have consulted on a score of sports themed films, TV shows and commercials and continue to act as the preferred resource for below-the-line sports production services.

๏ Sports Studio operates two successful apparel businesses; costume and wardrobe rentals via Sportrobe and manufacturing via Sports Studio Apparel (formerly AIS).

๏ Sports Studio works with today’s top Hollywood stars and All-Star caliber professional athletes across every major sport.

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Opportunity

๏ Sports related content production for Hollywood and Madison Avenue has exhibited exponential growth in the last ten years.

๏ Demand for authenticity in sports entertainment has resulted in a multitude of opportunities for a select few quality professionals.

๏ Sports Studio is a unique "one-stop-shop" for all aspects of sports entertainment productions.

๏ Sports Studio represents the ultimate fusion of sports and entertainment through the partnership of Mark Ellis, Jack Giarraputo and Happy Madison Productions.

๏ Sports Studio's mandate is to capitalize on the public's thirst for Hollywood and its love of sports.

๏ Sports Studio is uniquely positioned to provide access to the cloistered world of Hollywood entertainment.

๏ Sports Studio's vertically integrated business model gives it an unparalleled edge in the sports and entertainment industry.

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Divisions

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Productions

๏ Full service, below-the-line production company.

๏ Turnkey provider for bringing authenticity to sports in feature films, TV, commercials and other media productions.

๏ Cost effective, timely sports solutions.

๏ Top level consultation on any sports production.

๏ Meets the demand for authenticity in sports interpretation.

๏ Core competencies include: directing, coordinating, script development, casting, training, research, choreography, play-calling, stunts, and coaching principals and extras.

๏ Capabilities also include: shooting sports sequences and liaising with and assisting producers, directors and writers.

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Productions: Credits

๏ Invincible

๏ Miracle*

๏ The Rookie*

๏ The Waterboy

๏ The Longest Yard (2005)

๏ We Are Marshall

๏ Semi-Pro*

๏ Bronx is Burning (TV)

*ESPY for “Best Sports Movie of the Year”

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Apparel: Sportsrobe

๏ Hollywood’s oldest sports-costume rental house, supplying authentic wardrobes/props to the movie industry for 35 years.

๏ Sportsrobe enjoys a 95% market share in sports costuming.

๏ Averages one commercial a day

๏ Averages 20 features and TV shows annually.

๏ Inventory includes over 1 million current and vintage sports uniforms, props and sports accessories (helmets to socks).

๏ Sportsrobe creates and provides the finest custom uniforms available and ensures authenticity on all sports wardrobes and gear for any production (period piece, present, future, etc.)

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Apparel: Credits

๏ Bad News Bears (1976, 2005)

๏ Eight Men Out

๏ The Natural

๏ League of Their Own

๏ Any Given Sunday

๏ Friday Night Lights

๏ We are Marshall

๏ The Longest Yard (1974, 2005)

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Apparel: Sports Studio

๏ Sports Studio Apparel manufactures custom lines of athletic uniforms created for film, TV and commercials, as well as amateur, high school, college and pro sports teams.

๏ Produces professional quality uniforms for pro teams, colleges and other leading sports-marketing companies.

๏ Provides world-class services and quality, and the ability to manufacture, letter or embellish any team uniform on a fast-response basis (business to business ordering system).

๏ Brick and mortar facilities located in Vernon, CA.

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Entertainment

๏ Active above-the line production company developing original content, distributed via media channels including:

๏ Events (Full Contact Casting Tour)

๏ Promotions

๏ Commercials (on air, online)

๏ Online sports & UGC websites

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Business Model

๏ While the purpose of consolidation is to fill an industry void, the benefit of the Sports Studio “roll-up” is to symbiotically align the three business units to create synergy, leverage cross-sales and manage fulfillment.

๏ Each business unit generates self sustaining growth and profitability. Leveraging relationships and projects from within the other units, creates volumes of original, unique content to be syndicated for widespread distribution.

๏ Key synergies and levers between divisions include: overhead, expertise, networking, referrals, assets, talent participation, publicity and most importantly, relationships.

๏ Beyond its core expertise, SSV will leverage the power of Happy Madison Productions and its Hollywood influence.

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Enhancements

๏ Broaden “Consulting Services” business:

๏ Encompass Action Sports

๏ Entertain more TV, Commercials & web based offerings

๏ Nationalize Film-Specific Casting Calls

๏ Create Events: Full Contact Casting Tour (FCCT)

๏ Deliver stronger “Product Placements”

๏ Increase Brand Integration (Include Global brands)

๏ Empower Sports Studio Entertainment

๏ Solicit Above-the-Line Production roles

๏ Create Branded Entertainment & Original Content

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Enhancement: Full Contact Casting Tour

๏ The “NFL Experience” meets “American Idol”.

๏ 5-10 market event series seeks out talented athletic-actors, from ages 8-38, male & female, to cast in future/upcoming sports specific productions for film, TV & commercials.

๏ Applicants highlight their athletic abilities and on-camera skills

๏ Applicants are evaluated/cataloged according to their athletic and acting skills, physical appearance, age, sex, DMA, etc.

๏ Every applicant who auditions will be given a profile page, featured within a multimedia community and/or casting site.

๏ The FCCT hosts activities such as exhibits, talent signings, memorabilia, games, etc. during this weekend-long event.

๏ Celebrity guests and professional athletes will be available for autographs and offer tips, tricks and advice.

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SSV Benefits: Full Contact Casting Tour

๏ Brand Sports Studio

๏ Populate the community

๏ Create original content

๏ Branded integration

๏ Sell merchandise

๏ Create a user “sortable” database for:

๏ Sports Studio Productions’ private use when casting

๏ Casting agents’ fee-based usage

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40-Yard Dash

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Event Village

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Expansion ๏ Portal

๏ Community

๏ Licensing & Merchandising (w. e-commerce)

๏ Memorabilia (w. e-commerce)

๏ Lifestyle Brand

๏ Sports Movie Hall of Fame

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Expansion: Portal

๏ In 2009, Sports Studio intends to launch the first sports & entertainment digital content portal, including:

๏ SSV original webisodes

๏ Behind the scenes EPK’s

๏ Sports Studio featurettes, Digital shorts

๏ Realty Series

๏ Licensed digital content (from studios)

๏ UGC (User Generated Content)

๏ The portal will be home to 1000’s of hours of original content

๏ The portal provides a distribution hub for all business units, as well as the home for the new community (see next page)

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Expansion: Community

๏ In 2009, Sports Studio intends to launch a dedicated community, aggregating audiences of athletes vying for roles in filmed entertainment and a passion for sports.

๏ This social network is aimed at fans of sports movies, commercials and TV shows, as well as all amateur athletes.

๏ SSV is uniquely positioned against other social networks in its ability to generate revenue directly from its audiences in the form of subscriptions, content and merchandise.

๏ SSV will generate sponsorship revenues by offering up integration within our community to brands wishing to bridge the gap between sports and the entertainment industry.

๏ SSV will leverage the billions of sponsorship dollars spent on sports fans and their passion for everything sports-related.

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Expansion: Licensing & Merchandising

๏ License Replica Jerseys (and other replica items)

๏ SSV views several natural licensees/partners:

๏ Movie Studios

๏ Production Companies

๏ Professional Sports Leagues/Teams

๏ Distribution B2B & B2C Options Include:

๏ Retail (Big Box, Specialty, Studio Stores)

๏ Direct Marketing and/or Catalog

๏ E-commerce

๏ Sports Studio Portal (Online Store)

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Expansion: Memorabilia

๏ Current Sportsrobe Inventory:

๏ Over One Million “Movie-Worn” pieces

๏ Create B2C Distribution & Sales Channels via:

๏ Direct Marketing and/or Catalog

๏ E-commerce (Sports Studio Portal)

๏ E-Auction (EBAY Partnership)

๏ World Wide Web (Pay Pal, Other)

๏ Third Party Distribution

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Expansion: Lifestyle Brand

๏ Launch a new dynamic brand of lifestyle apparel tied to sports-themed movies and television productions.

๏ Strategic Roll-out includes:

๏ Distribution and Design Partner

๏ Brand Positioning

๏ Distribution Partners

๏ Marketing Strategy and Launch

๏ Celebrity/Athlete Placements & Endorsements (based off of SSV relationships in Hollywood and Pro-Sports)

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Expansion: Hall of Fame

๏ First-of-its-kind shrine located in Hollywood, CA.

๏ Celebrating, honoring and eternally memorializing sports movies and iconic sports roles, actors, directors, writers, scenes, dialogue, props, etc.

๏ Online virtual tour on SSV portal.

๏ Promotional and distribution vehicle for SSV merchandise, replicas, props, Sports Studio Apparel and more.

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The Hall

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Revenues: Present

๏ SSV currently generates its primary revenues from:

๏ Manufacturing custom sports apparel via Sports Studio Apparel, and sales of such articles to pro-teams, colleges and universities.

๏ Sportsrobe wardrobe production and rental house.

๏ Mark Ellis’ fee-based consulting service offerings in sports production and other entertainment related activities.

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Revenues: Future

๏ SSV expects future revenues to consist of:

๏ Production and packaging from film, TV, commercials and other media

๏ Full Contact Casting Tour sponsorship

๏ Product Placement and Brand Integration

๏ Lifestyle apparel lines

๏ Sportsrobe memorabilia sales

๏ Licensing & Merchandising

๏ Website subscriptions, ads and e-commerce

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Conclusion ๏ Growth area within entertainment and advertising industries

๏ Three synergistic businesses lead and service this growth

๏ The ultimate fusion of sports and entertainment

๏ Lack of competition

๏ Appealing business genre

๏ Industry leaders unite (Principals and Partners)

๏ Large and coveted target audience and user-base

๏ Forward thinking model; content driven expansion

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sports studio l overview

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