sportseye local government sport module- new south wales
TRANSCRIPT
SportsEye Local Government Sport Module- New South Wales
Shaping a more informed and connected sport sector
©2021 ActiveXchange
SportsEye Local Government
Sport Module- New South Wales
Ask better questions... and be empowered to discover better answers
Simply put, SportsEye Sport Module provides both a bird’s eye view, and a detailed ground-
level picture, of the state of Sport within your council unlike anything available before.
A partnership with the Office of Sport NSW--combined with ActiveXchange’s awarding--
winning analysis and algorithms--offer unprecedented insights.
Read on to learn more about ActiveXchange. Then dive into the details of SportsEye and how a
Sport Module subscription can help transform how you make a difference to your community.
©2021 ActiveXchange
Welcome to ActiveXchange
James EllenderChief Executive Officer
ActiveXchange’s goal is to positively influence the active lives of over 10 million individuals across Australia and New Zealand by empowering data
to shape a more informed and connected sector. Through ActiveXchange’s SportsEye Network we now draw on a national inventory database
and current data from over 3.5 million participants using thousands of venues. This is unprecedented and adds significant value to infrastructure
planning and investment. It reduces risk and gives the confidence to make positive change happen faster.
Thank you for being a part of this journey. We hope to help your council grow sport, deliver better infrastructure, and create positive local impacts
for the health and wellbeing of your community.
©2021 ActiveXchange
What we mean by a Connected Network
A one stop shop for
LGAs to have common
insight on social impacts
and related sport,
recreation and aquatic
and leisure priorities.
What questions are you trying to answer everyday?
©2021 ActiveXchange
With answers to questions like these in the palm of your hand with the SportsEye Sport Module...how much
better could you and your team become at making a difference in the community?:
• Where is there current and future demand to improve and/or replace existing sporting facilities?
• How far off is your council from achieving gender equality across Sport? And which sports are there now?
• What sports have a high percentage of athletes leaving council to participate elsewhere? Conversely,
which sports draw a high percentage of participants into council? What’s the correlation to local
clubs/facilities?
• Where--and in what sports--is there the most demand to most efficiently get the community more active?
• What sports are contributing the most social value to the community by eliciting participation from areas
of deprivation, or from populations at risk of obesity?
• Built Around ABS
Structures and Data
• Layer six(6) key
demographics- Total
Population, Indigenous
Population, Birthplace
Overseas, Language
other than English, SEIFA
Deprivation Score, and
Needs Assistance.
• See details at the LGA
level
Know Populations
©2021 ActiveXchange
• See all the sporting
facilities in your council
• Combined or single sport
layering
• Pictured here are
Australian Football fields
See Infrastructure
©2021 ActiveXchange
• See Members, Demand
and Demand Conversion
numbers for sports at
council & suburb level
• Heat mapping to visualize
Participation, Demand,
and Demand Conversion
• Combined or single sport
layering. Single sport
shown here
• Note: Demonstration
dummy data has been
inserted
Track Participants & Demand
©2021 ActiveXchange
Who- Age, Gender, Participation Rates
• Track
participation
across all sports
by age and
gender
• Where are the
most active
areas for
participation...
start to ask why?
• Note:
Demonstration
dummy data has
been inserted
©2021 ActiveXchange
• See all local sporting
clubs and number of
members
• Combined or single sport
layering
• Pictured here are
Australian Football clubs
• Note: Demonstration
dummy data has been
inserted
See Clubs & Size
©2021 ActiveXchange
Best Performance- Suburbs, Clubs & Facilities
Use data to ask:
• Which members
play within LGA?
• What members
play outside their
LGA?
• What suburbs most
actively participate
in which sports?
• Why are members
attracted to one
club over another?
• Why does one
facility get more
usage vs another?
• Note: Demo data
has been inserted
©2021 ActiveXchange
Best Demand Conversion- Sports & Areas
Use data to ask:
• What sports
have best
opportunity for
growth?
• Is there enough
provision
locally to meet
future demand
and potential
growth?
• Note:
Demonstration
dummy data
has been
inserted
©2021 ActiveXchange
• Built Around ABS
Structures and Data
• View Risk of Inactivity with
SA1 level heat mapping
• Large white text box
shows number of
residents seeking help
with Weight & Cholesterol
at SA1 level
• Small white box shows
Inactivity Score for SA1
region inside a suburb
• From earlier, layered on
top are Australian Football
playing facilities (blue) and
clubs/size (black)
Understand Community Health Factors & Sport
©2021 ActiveXchange
Which sports best get
participation and impact
with these at-risk groups:
• Deprivation
• Obesity
• Inactivity
• Cholesterol
• Note: Demonstration
dummy data has been
inserted
Best at Impacting- Health & Wellbeing
©2021 ActiveXchange
0425 710 934
www.ActiveXchange.org
Robert Novotny
Head of Partnerships
ActiveXchange Pty Ltd
1805/233 Castlereagh Street
Sydney, NSW, 2000
@ActXchange / #ActiveXchange ©2021 ActiveXchange
Take the next step
• Call to chat and discuss
• Email to book a demo
• Let's work together to make a
difference!