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A diferent market:Spotiy Gigs

Kingma MaStudent at London Business School

Working at Byline

 Spotiy

Gigs

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Story

Interest in St

Hugely valuable - they allow users and

brands to reach beyond their

immediate ollowing.

uring the FIFA WOR! "#$ %&'(!

Hashtags evolved in an e"citing way.

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#sers

Hashtags make users# tweets more$

)ngaging

Image*rich

Rele+ant

)ye*catching

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,rands

Brands already %ay to %romote their

hashtags.

-FryF.tbol

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Are there more possibilities/

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)+ery min.te0 1 tweets mention -2.stdoit

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3ashtag ogos: 4ike

 5.st !o It & 'rademarked

(sed by %ersonal trainers!

motivators! entre%reneurs

) many more.

*dds %ower to their tweets

) gives them access to a

global brand.

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$.rchasing 3ashtag ogos

-2.stdoit

-nike

-writethe.t.re

+ike ma"imi,e their brand

) social %resence everytime a %erson uses their

hashtag.

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"onnecting with an a.dience in

this way is completely

.nprecedented6

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'(& characters

estricts inormation

/rucial to 'witter#s success0

1orces brands to consolidate theirmessage

2asier or users to consume

3ashtags are a compact way orbrands to massi+ely strengthen

their message6

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7al.ing 3ashtags

3ricing can be based on historical tag

%erormance.

How many tweets were sent with the

tag4

What was the reach o the tag4

How many %eo%le saw it! and how many

converted to ollowers4

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Where to start/

5. 1orge a direct deal with a global brand.

6. 1or the 7rst brand! the 3 o%%ortunities

are signi7cant.

8. Ma9or brands will then rush to reserve

their own tag.

:. ;nce %roven! scale.

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,

eyond 

3ashta

gs8

3yper*targetedad+ertisi

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