spread 2050: consumer behaviour

CONSUMER BEHAVIOUR

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Oksana Mont, University of Lund

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CONSUMER BEHAVIOUR

POLICY

ENABLING INFRASTRUCTURE

INFRASTRUCTURE & VALUES

PRICING POLICY

http://www.tv4.se/1.610138/2008/09/01/sa_koper_du_program

PUBLIC SUPPORT

POTENTIAL PITFALLS

ATTITUDE-BEHAVIOUR GAP

FRAMING

WINDOWS OF OPPORTUNITY

TIPPING POINTS

ACTIVATING VALUES

We-centered

I-centered

Policy

Frame

http://motorbeam.com/wp-content/uploads/2008/08/toyota-prius-india.jpg

BUSINESS

Page 10: SPREAD 2050: Consumer behaviour

GREEN MARKETS

ECO-LABELS

CHOICE EDITINGADVERTISING

Page 11: SPREAD 2050: Consumer behaviour

THE ROLE OF IT

COMMUNICATION PLATFORMS

CHANGING SOCIAL NORMS

DEFINING NORMALITY

CREATING NEW NEEDS

Page 12: SPREAD 2050: Consumer behaviour

INNOVATION vs. NEED CREATION

http://store.apple.com/us/browse/home/shop_ipod/ipod_accessories/power

http://store.apple.com/us/browse/home/shop_ipod/ipod_accessories/speakers

http://store.apple.com/us/browse/home/shop_ipod/ipod_accessories/

http://store.apple.com/us/browse/home/shop_ipod/ipod_accessories/power

http://store.apple.com/us/browse/home/shop_ipod/ipod_accessories/armbands

http://store.apple.com/us/browse/home/shop_ipod/ipod_accessories/cases

Page 13: SPREAD 2050: Consumer behaviour

INDIVIDUALS

Page 14: SPREAD 2050: Consumer behaviour

INDIVIDUAL CHANGE

HABITSNORMS

PRACTICESVALUES

Page 15: SPREAD 2050: Consumer behaviour

THE ROLE OF COMMUNITY

Page 16: SPREAD 2050: Consumer behaviour

http://mobilelocalsocial.com/wp-content/uploads/2010/11/social-marketing.jpg

Page 17: SPREAD 2050: Consumer behaviour

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spread 2050: consumer behaviour

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