spread your message with tui.it
DESCRIPTION
Interested in advertising on a leading Italian Online Travel Agency? Spread your message with TUI.it!TRANSCRIPT
Spread your message with
What can we do for you?
B2C Advertising campaigns
Lead generation projects and destination marketing
Advertising campaigns toward travel agents through ourB2B platform
1
2
3
B2C Advertising campaigns
1
TUI.it numbers:
TUI.it?
Look&Feel
TUI.it User Profile
70% of our customers aged between 25 and 44;
44% “DINKS” (Double Income No Kids);
middle to high income;
slight majority of women (53% vs 47% of men)
high socio-cultural level (90% with at least high school graduation);
majority from Central and NorthernItaly (68%)
Source: NetObserver research and Google Analytics
Ad Formats on TUI.it
SKIN
DEM
450.000 subscribers
Mono-DestinationNewsletter
Newsletter that blendscontent and offers
Engagement of influentialbloggers and social media fans
Viral Content
High CTRs
TUI.it Blog
Users can share their travel experiences, get quotes and travel tips, and more.
TUI.it Facebook Page
Social Media Marketing Tool
Special Projects
2
What can we do for you?
Build a database
Enrich the user experience
Interactive engagement with the user through content, quizzes and contests
Tell a story related to the destination thourgh directexperience
Communicate a message thatspreads virally
Special project
Contest and Competitions
Display Advertising
DEM
Branding
Leads
DB Building
Objectives we can achieve
Objectives:
Maximum Impact
Maximum userengagement
Maximum ROI
Integratedapproach
Contest
Display Advertising
SKIN
MonodestinationNewsletter
Post on TUI.it Facebook Page
Post on TUI.it Twitter Account
Blogger engagement
DB Building
Post on TUI.it Blog
Negotiated travelproduct
An integrated approach
Advertising campaigns aimed at
travel agents
3
The B2B Platform
Our Travel Agencies’ Booking Engine
3.500 active Travel Agencies (at least 1 booking in the last 12 months)
Our B2B Platform
More than 3.500 active travel agents
Travel Agencies Database
Campaign on othertravel sites/OTAs
Campaign on TUI.it
Channels
High dispersionbetween many ad
spaces
Unique and personalizedspecial projects
Message ReachHigh visual impact on a minimalistic
site
Only B2B or B2C
B2C and B2B
Type of Campaign Generic and detachedcampaigns
Ad hoc contracts with Tour Operators and Airlines Companies
Travel Sales ??
VS
Why TUI.it?
Interested in screaming your
message?
Or engaging web users?
