spreader introduction (boothk 7 nov, 2011)
DESCRIPTION
Spreader is a web-based software currently in limited alpha which helps brands and agencies create, seed, track and optimize their social media content. This was a presentation given at a mixer event sponsored by BootHK in Hong Kong on November 7, 2011. For more information, please visit www.moonlighthk.com/spreaderTRANSCRIPT
by:
Tell me what people think
about my brand.
Build my brand presence via social media.
SOCIAL PROFILE DATA
PR & MARKETING ACTIVITY
BUSINESS PERFORMANCE DATA
COMPETTIIVE BENCHMARKING
WEB TRACKING DATA
(FREE & PREMIUM SERVICES)
existing tools are: numerous
overly simplistic
overly complex
non-integrated
overpriced
“Worldwide social network ad revenues will surpass $8 billion in 2012 and approach $10 billion by 2013.”
“More than 80 percent of companies listed on The Wall Street Journal's Asia 200 Index have a corporate social media presence, up from 40 percent last year… 62 percent of social media channels surveyed were inactive.” 10/26/2011
10/26/2011
JONATHAN LIU
GRAHAMMILOSEVIC
CLAIREMATHIESON
DAN ROSEN
HELENCHOI
MUNISHGANDHI
FIRST CLASS TEAMRICH EXPERIENCE
CORE TECHNOLOGIES
facebook / twitter / weibo / google analyticsyoutube / tudou / youku / search
UX/UI NINJASBETA TESTERSINVESTORS
Benchmark Tracking Setup
Client Side Integration
Managed Advertising and
Production
Social Profiles / Apps / Content / Advertising / Campaigns / Web
free
monetization
one-time fee monthly / % ad spend