Roberto Buttini

Vice President Global Quality & Food Safety & Technical Regulatory

SPREADING A CULTURE OF QUALITY

13-14 May 2019

“Give people food you would

give to your own children»

BY BUSINESS AREA

BARILLA TURNOVER

54%PASTA, SAUCES

AND MEAL

SOLUTIONS

45%BAKERY

PRODUCTS

1%OTHER

31%REST OF EUROPE

& RUSSIA

20%AMERICAS

45%ITALY

4%ASIA, AFRICA

& AUSTRALIA

BY GEOGRAPHICAL AREA

PASTA

GLOBAL LEADER

SAUCES

LEADER IN EUROPE

BAKERY PRODUCTS

LEADER IN ITALY

3,5 BILL €

CULTURE OF QUALITY - WHY

• It reduces the number or

wrong behaviors

• It reduces the number of

mistakes

• But above all…

CULTURE OF QUALITY - WHY

“ More than 70 percent of internal

stakeholders say the Quality

function is not clear to them.

Quality team members need to raise

their business acumen to speak the

business’ language, marrying their

recommendations with corporate

direction, goals and priorities. “

www.accenture.com/quality

TO

BUSINESS PARTNER

CULTURE OF QUALITY - HOW

QUALITY & FOOD SAFETY

MARKETINGSALES

R&D

MANUFACTURING

PURCHASING

ENGINEERING

LOGISTIC

PEOPLE ENGAGEMENT

CULTURE OF QUALITY - HOW

PEOPLE ENGAGEMENT

PEER INVOLVEMENT

MESSAGE CREDIBILITY LEADERSHIP EMPHASIS

EMPLOYEE OWNERSHIP

HOW TO MEASURE ITINTERNAL SURVEY

Understanding Quality-Focused Behaviors See quality Hear quality Feel quality Transfer quality

Understanding Culture of Quality Drivers Employee Ownership Peer involvement Message credibility Leadership emphasis Best practice sharing Quality Management System Tools and training

CULTURE OF QUALITY - HOW

CULTURE OF QUALITY - HOW

IS THERE ANY MAGIC INGREDIENT?

CULTURE OF QUALITY - HOW“GIVE PEOPLE FOOD YOU WOULD GIVE TO YOUR OWN CHILDREN”

“GIVE PEOPLE FOOD YOU WOULD GIVE TO YOUR OWN CHILDREN”

“G

IVE

PE

OP

LE

FO

OD

YO

U W

OU

LD

GIV

E T

O Y

OU

R O

WN

CH

ILD

RE

N”

“G

IVE

PE

OP

LE

FO

OD

YO

U W

OU

LD

GIV

E T

O Y

OU

R O

WN

CH

ILD

RE

N”

EDUCATION

PATIENCE HUMBLENESS

TASTING

& DISCUSSING

TASTING

& EVALUATING

SIMPLIFICATION

BUSINESS

RELEVANCE

ENGAGEMENT

TASTING & DISCUSSING

PQRsProduct Quality Review

EDUCATION:

What goes on during a PQR? • Taste and score products• Discuss and share results• Define any takeaways

• HEAD QUARTER• REGIONAL OFFICES• PLANTS

TASTING & DISCUSSING

Point of Sales SurveyPEOPLE ENGAGEMENT:

• From a few external provided quality report run somewhere

• To self leaded tasting sessions vs competition in the plant

SIMPLIFICATION - PROCEDURES

SIMPLIFICATION - PROCEDURES

SIMPLIFICATION - PROCEDURES

SIMPLIFICATION

Q&FS PORTAL USER EXPERIENCE

SIMPLIFICATION

QUALITY & FOOD SAFETY PORTAL AND

COMMUNITY EASY TO NAVIGATE

SIMPLIFICATION

GMP REPOSITORY

+

FROM

SIMPLIFICATIONGMP REPOSITORY

Hello! In France we are workingxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

Ciao, yes it is interesting…..

Ciao, I don’t agree….

OK. Next year we are going to release a new version of GMP Manual….

FORUM DRIVEN

BY REAL USERS

TO

PEOPLE ENGAGEMENT

ENGAGEMENT

QUALITY PARTNER PROGRAM

• ENGAGE EMPLOYEE ON QUALITY TOPICS

• LEVERAGE ON EMPLOYEE TO GET QUANTITATIVE INSIGHTS ABOUT PRODUCTS ON SHELF

FUN

GAMIFICATION TO ENGAGE PEOPLE

THANK YOU !

SPREADING A CULTURE OF QUALITY

Roberto Buttini