spring 2016 multi-channel marketing march madness ...e-maillogic.com/spring 2016 madness multi...
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www.emarke(nglogic.comBuildingCustomerRela(onships
SPRING2016MULTI-CHANNELMARKETING
MARCHMADNESSBASKETBALLPOOL1. DirectMail2. LandingPage3. Email4. InteracGveBracketsPool5. FacebookpostsandFacebookads6. FollowupTriggeredEmails7. MeasurableResults
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1.DirectMail
ü Post Card with online call to action to get an offer and enter pool
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PLAY NOW >>
ü LinktoOfferSignupü LinktoPoolü Collectandupdateemailaddresses
2.LandingPage
www.harleys4men.com/spring
LandingpageURLcanbeusedascalltoacAoninnewspaper,magazinesorotheracquisiAon
media
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3.Email
ü EmailwithofferistriggeredbacktosubmiFer.(emailisalsosenttoyourenArelist)
ü Emailsenttoliston“SelecAonSunday”withCalltoAcAontomakepicks
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4. Interactive Bracket Pool
ABOUT THE POOL: Interactive brackets pool with your branding for entrants to make their picks and follow their choices for the duration of the NCAA basketball tournament. Choice of full tournament 64 team, 3 weeks or Sweet 16 – 2 weeks NOTE DATES: 3/13 – Selection Sunday Thurs 3/17 Deadline for 64 team tourney Thurs 3/24 Deadline for 16 team tourney
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5.INTEGRATEWITHFACEBOOK
LandingpagelinkforenteringandgeMngofferispostedonFacebook.ü UseFacebookAdtoBoostPostIntheexamplebelowastorewith700likestypicallygetsareachof120to320witheachpost.WepurchasedanAdfromFacebookfor$30andhisreachforthatposthit24,000.GREATEXPOSURE–Weselectthedemographicsandyourcampaignbecomeshighlyviral!(*TotalReach=thenumberofnewsfeedsthatthepostisshownon)
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6.FollowupTriggeredEmailCampaign-ü EmailreminderstriggeredforduraAonofthecampaigntoreinforceoffer–TOALLYOUREMAILSUBSCRIBERSü Greatwaytoreenforceyourbrandsforspring
ü PoolupdatesentweeklyONLYtoentries->
ü CalltoacAontoprintgiccard Clickheretoprint$50giccard
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Utilization of tracking data to create information for marketing decisions and identify leads.
7.MeasurableResults
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DIRECTMAILü FullColorPrintedPostCards
8.5x5.5 StandardClass FirstClass Unaddressed1-500 $0.522each $0.645each $0.24each
501-2000 $0.502each $0.625each $0.22each2001-5000 $0.472each $0.595each $0.19each2001-5000 $0.472each $0.595each $0.17each
Unaddressed6x4.5 FirstClass
1-500 $0.46each $0.18each501-2000 $0.45each $0.17each2001-5000 $0.43each $0.15each
>=5001 $0.41each $0.13each
WecangiveyouthefiletoprintandmailyourselforYoucansendusyourlistandwecanprintandmailthemonyourbehalf.Ourpricingisbelowandchargeddirectlyformtheprintertoyourcreditcard.(Add5%ifyouwishtobeinvoiced)
NOTE:WENOWOFFERPLASTICGIFTCARDMAILERS.PRICINGONREQUEST
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PRICING• $350-BracketPool
o Choiceof64teamorSweet16o Includesweeklypoolupdatestoentries
• $250-LandingPagew/PostCarddesign
o IncludesFormtocollectemailaddresseso ($200–LandingPageonly–nopostcard)o PrinAngandpostagenotincluded
• $100-FacebookintegraGonandpromoGon
o IncludespoststoyourFacebookpageo Includes$50ofFacebookadspromoAngyourposts
$600-$100Discountifyoupurchasefullpackage