spring

’10 brings genuinely fresh inspiration. Beauty looks are like never before. Fashion explores uncharted territories, both in color and silhouette. If ever there was a season to resync your style savvy, this is it. Happily, mark. and our team of pros are here to guide you along the way—

trends, tips and all.

THIS SPRING

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Avon Mark avm102212a03 Trend Book Proof 2

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exotic high- shine gloss wears like a rich, even stain

pout

TRO

PICA

L

THE TREND


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ruffl e vanity amped

pro golden

poise bon bon poppy

sigh strut primp

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Bright lips work great with an outfi t that’s simple or neutral in color. Your lips will take center stage. This trend also pairs perfectly with all the nude color clothing so popular for spring!

eyes: Using the mark. it kit, apply triple use color cream in bon bon to lids, then dab

poppy along the crease and blend. Apply make it big in raven to top and bottom lashes.

cheeks: Dab triple use color cream in poise along cheekbones and blend.

lips: Coat lips with a generous amount of strut gloss from the mark. it kit.tipex

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eyes: Starting on the inside corner, sweep lids with i-mark in stellar; then apply lotus to the outer half of lids. Dust luvstruck along the

crease and blend. Finish eyes with two coats of make it big in raven.

cheeks: Dab just pinched in cheeky onto cheeks. Dust temples and cheekbones

with bronze pro in pro glow.

lips: Trace the edges of lips with gloss gorgeous in lolli and fi ll in

with multiple coats.

NEW stellar

luvstruck

NEWlotus


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fem

me

FAIR

YTA

LE

THE TREND

ten subdued hues with an enchanting effect


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eyes: From the mark. it kit, sweep ruffl e eye shadow across entire lid. Apply vanity along the crease and blend. Finish with two coats of lash splash in blue-black on upper lashes.

cheeks: Dab poise triple use color cream along cheekbones and blend. Then sweep pro golden bronzer onto apples of cheeks. lips: Apply a thick coat of primp gloss from the mark. it kit.

eyes: Glide winkstick in glitzy over lids, then apply wealthy along the crease and blend. Run metalliner in bronze edge along upper and lower lash lines. Then, fi nish with two coats of scanda-lash in blacklash

cheeks: Dab just pinched in sunny onto cheeks and blend. lips: Apply lip exotics gloss in thrill; for added precision, use the mark. hook up lip brush

When working with such soft shades all over your face, it’s important to fi ll in your brows and go heavy on the mascara. This keeps eyes from getting lost in a sea of pretty pastels.

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waterproof duos for eyes with abstract appeal

AVA

NT-

GA

RD

Ega

zeTHE TREND


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eyes: Using the fl at eyeliner brush, run keep it going longwear eye shadow and liner in industria (gray shade) along the upper lash line. Then, run industria (violet shade) along the lower lash line,

extending the lines beyond the outer and inner corners of eyes. Finish with two

coats of lash splash in black on lashes.

cheeks: Dust good glowing mosaic blush in hush baby on

the hollows of cheeks.

lips: Apply glow baby glow in girly girl.

Eyeliner can be tough! For the perfect application, try applying a thin line of black powder eye shadow along the lash line. Then, slick liquid liner over it, using it as a guideline.

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BAR

E-LY

TH

ERE

bron

zeTHE TREND

a delicate balance of sun-kissed& subtle shimmer


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eyes: Slick lids with mini mark it stick for eyes in violet opal. Then, line eyes using on the edge in cleo along

the top lash line and eyemarker in jet along the bottom. Finish eyes with

two coats of scanda-lash in blacklash on lashes.

cheeks: Sweep glowdacious in shimmied up along cheekbones,

chin, temples and the bridge of nose. Apply a second coat right below

cheekbones, then dust good glowing mosaic blush in hush baby onto the

apples of cheeks and blend well. lips: Slick on totally balmed

in totally bare.

To create a radiant glow that looks natural, soft shimmers are a must. Try using a soft shimmer bronzer to highlight your face. Start by applying a shimmery powder bronzer to the apple of cheeks, chin and forehead. Then, use a powder blush on the apples of the cheeks only. This will give your face a pop of color, while still looking natural.

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FLEU

R-D

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Place a lush landscape somewhere unexpected, or go for one oversized accent that can’t be ignored. This season, it’s all about experimenting to fi nd a fl owery touch that suits you best.

me

THE TREND

Last season was all about mixing different metals like gold and silver. This spring, it’s all about piling on the fl ower power! Don’t be afraid to mix different colors and textures too. You never want to look too “matchy-matchy.”

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print condition scarf, modern metal necklace, vintage bloom ringFor pricing/product information see pages 28-29.


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Picture ladies who lunch…at the hottest spot in the ’hood. This trend takes classic pieces, like a color-blocked frock or quilted purse, and reinterprets them with a universally fl attering color palette. If you thought beige was boring, think again.

nude

sTH

E N

EW

THE TREND

One big key to looking good is feeling good, and this dress is comfy. Just slip it on and you’ve got the nude look in seconds. The darker shade on the bottom also gives it a slimming effect.

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arm candy bag, the nude look dress, vintage bloom ring For pricing/product information see pages 28-29.


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THE TREND

refin

edIR

REV

EREN

CE,

If you want to work more attitude into your look but you don’t want to go all out, this bag is ideal. It has that rebel, biker jacket feel to it, and it’s also neutral enough to work with a variety of different looks.

tipexper

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Outer-borough infl uences are here to stay, and this trend proves it. These raw yet ritzy pieces have plenty of polish to get past the velvet ropes.

soho shades, twist my arm bracelet, leafl et earrings, biker bagFor pricing/product information see pages 26-27


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ence

sTR

IBA

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THE TREND

Take your traditional tribals, like earthy hues and rattan textures, and add a kick of color. The fuchsia of a setting sun. The cerulean blue of a rolling wave. When it comes to spring trends, Mother Nature knows best.

Stack these bracelets on without feeling weighed down. You can also wear them on your ankles! Equally great paired with basic black or a bright punchy-colored tee, these are my must-have accessories of the season.

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layer them on necklace, very violet top, mix me braceletsFor pricing/product information see page 30


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THE TREND

FASH

ION

For me, there is something magical about the creative process. I never followed the rules. I actually broke them every single time. That’s just what came naturally to me. - Carlos Falchi

“festa” is Portuguese for party, and nothing describes the Rio trend better. These vivid colors and fl irty fabrics invite you to celebrate EVERY day ALL day long. And no need to RSVP; with these key pieces, you’ll be on everybody’s A-List.

Carlos Falchi Accessories Council 2004 Lifetime Achievement Award winner and mark. guest designer

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The printed dress captures Rio’s party vibe perfectly. The outer layer makes a great beach cover-up, and the slip by itself is a great dress to go out in. tipex

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left page: take me to rio bag this page (clockwise): getaway beach hat, rio ready mini bag,

fl ora dress, golden sandals, brazilian beach bikiniFor pricing/product information see pages 32-33

the print featured on the brazilian beach bikini and fl ora dress

are from watercolor illustrations created by Carlos Falchi exclusively for mark.


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makeup of a mark.girl

brazilian beach bikini topBright colors and unique patterns are it this season.

take me to rio bagShe never schleps. Even her beach bag is super-chic.

brazilian beach bikini bottomOf course she coordi-nates! (Anything else would be unthinkable.)

At fi rst glance, it may appear that there’s very little to her look. (After all, she is only wearing a bikini!) But examine closely, and you’ll fi nd this season’s mark. girl has carefully selected each piece of her look. As usual, she is 100% on trend.

mark. glowdacious & mark. just balmedBeauty & brains, she baked the right way–with bronzer! She also slicked on a balm with SPF to match.


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LAUNCH LINEUPIn the pages to follow, you’ll fi nd the hottest beauty & fashion on the horizon. First beauty, then fashion—all in order of the magalogs they will be launching in. You can also think of it as a checklist for those on a mission to be totally on trend. Get checking!

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MAGALOG 2 ’10 CAMPAIGNS 4 & 5

IT GIRL,BE AN

P. 10

STYLE STRATEGIESHOT PICKS TO TAKE YOU FROM WINTER TO SPRING

GET HOOKED ON HOOK UPS!SPECIAL OFFER:BUY 2, SNAG

1 FREE

ruffl e vanity amped

pro golden

poisebon bon

poppy

sighstrut

primp

1 it kit TREND COLOR COMPACT A unique "fl ipping" inner component holds three lip glosses and three triple use color creams (formulated for

eyes, cheeks and lips!) on one side, three eye shadows and a universally fl attering bronzer on the other. Lip glosses: 0.07 net wt. each, Triple use

color creams: 0.04 oz. net wt. each, Eyeshadows: 0.06 oz. net wt. each, Bronzing powder: 0.17 oz. net wt. $20

MAGALOG february 2 - march 1

The new mark. it kit is every girl-on-the go’s dream come true. Just imagine an infi nite number of looks, guaranteed to be totally on trend, all right in the palm of your hand. Plus, the added fl ip factor is just plain fun.

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FRESH FASHION TRENDS TO TRYTRENDS TO TRY

29GET HIPPIE CHIC! FREE HEADBAND FREE HEADBAND OFFER INSIDEOFFER INSIDE

GORGEOUS,hey,

CITRUSBLOOM

introducing

FIND OUT, P. 6WHERE’D YOU GET THAT LIP GLOSS?WHERE’D YOU GET THAT LIP GLOSS?

beauty

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MAGALOG march 2 - march 29

It’s spring! That means it’s time for a fragrance refresher course. So, put down those musks. Instead, pick up more feminine fl orals. Give eyes and lips a more girly treatment too with sheer, bright shadow and an impossibly glossy stain.

1 i-mark CUSTOM PICK EYE SHADOW A super-fi ne, long-wearing powder formula. 0.08 oz. net wt. NEW lotus, NEW stellar, luvstruck $5 2 citrus bloom Notes of green mango, juicy mandarin and lemon ice capture your zest for life, while orange fl ower, honeysuckle and

jasmine express an underlying fl oral fl irtation. Sun-bleached teak, patchouli and sandalwood root the scent, creating a perfect balance between

energy and calmness. FRAGRANCE MIST 1.6 fl . oz. $18 BODY LOTION 5.0 fl . oz. $8 3 gloss gorgeous STAY ON LIP STAIN

Two steps in one quick click of the pen: This innovative lip color goes on like a high-shine gloss, then wears to a rich stain that lasts hours

and hours more. Minty fragrance adds a fresh kick, in bella, lolli, pop and bare $9

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NEW stellar

luvstruck

NEWlotus

lolli

pop

bare

bella


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MAGALOG march 30 - april 26

A dewy fl ush is easy with new shades of our iconic just pinched instant blush tint. Shedding heavy foundation for a more natural look? Ensure skin is ready with a calming moisturizer and for eye color, always, always go waterproof.

1 just pinched INSTANT BLUSH TINT NEW SHADES (spicy and peachy) Glides on smoothly and blends easily to provide a sheer wash of

natural-looking color. 0.14 oz. net wt. $7 2 calm & composed SUPER-SOOTHING MOISTURIZER This quick-absorbing, calming formula is

safe for sensitive skin. Super foods avocado and oat, shea butter and red algae combine for lightweight, oil-free cream that visibly reduces skin

redness as it moisturizes. 1.7 fl . oz. $16

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90%* of users agree that

calm & composedvisibly reduces skin redness

and blotchiness associated with fl ushing, blushing and fl are-ups

*of those who expressed an opinion

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spicy

peachy


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3 keep it going LONGWEAR EYELINER & SHADOW An innovative, multiuse eye color that's also long-wearing. Each compact features two

waterproof, gel-based shades that are buildable for extra intensity. $10

3

entourage

surreal exposure

iconic industria


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MAGALOG 5 ‘10 CAMPAIGNS 8 & 9

YOUR EXPRESS TICKET TO BRAZIL—INSIDE

ready

FOR DAY AND NIGHT

FLIRTY NEWFRAGRANCES

MAKEWAVES (IT’S DESIGNED BY CARLOS FALCHI!)

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1 instant vacation mark. Rio Bikini FRAGRANCE MIST All the fun and playful days of Rio, captured with a blend of pitaya fruit, juicy kiwi,

coconut milk and exotic fl owers. Beachy notes and sandalwood give the scent an earthy base. 50 ml $16 1 instant vacation mark. Rio Rhythms FRAGRANCE MIST Rio's intense energy and sensuality inspired this vibrant fl oral blend, a combination of jasmine petals, coconut water,

peony, gardenia and lilac. As a base, vanilla, warm wood and amber lend an alluring warmth. 50 ml $16 2 color cream for eyes A

creamy shadow in shades inspired by Rio's vibrancy. The buildable formula allows for a range of coverage. Available in cabana, mod, ticklish and icon. $6

MAGALOG april 27 - may 24

Capture the energy of Brazil with sizzling shades and scents to match. If ever there was a time for vibrant eyes, now is it. Bake safely with a bronzer (not burn!) and be sure to protect lips too.

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icon

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beauty

4 glowdacious ILLUMINATING POWDER gives face and neck a gorgeous glow in just one sweep. Multiple shades illuminate and brighten skin

tone for a natural dewy look. Long-wearing, oil-free formula. Available in prettied up, shimmied up and amped up. $12 5 totally balmed SPF 15 TINTED LIP BALM A minty balm packed with antioxidants and SPF. With UVA and UVB sun protection and a hint of color. Available in four

shades: totally cute, totally hot, totally bare and totally sweet. $6

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prettied up

shimmied up

amped up

totally cutetotally hot totally baretotally sweet


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IT GIRL,BE AN

P. 10

STYLE STRATEGIESHOT PICKS TO TAKE YOU FROM WINTER TO SPRING

GET HOOKED ON HOOK UPS!SPECIAL OFFER:BUY 2, SNAG

1 FREE

1 all checked out top This teal and white buffalo plaid tunic puts a springtime twist on traditional plaid. Tie it at the waist or tie it at the hips

and blouse it. 100% cotton. Imported. $28 2 biker bag A black, faux leather bag that can be worn two different ways. Fold the top over and

sling the long strap across your body or let the long strap hang and hook the short handles on your arm. 9" L x 1/4" W x 13" H (41/4" handle drop, 3/4" x 41"

shoulder strap, 1" buckles) $30 3 soho shades Oversize plastic glasses with UVA and UVB sun protection. Drawstring case included. Black only. $10

MAGALOG february 2 - march 1

Hop on the plaid bandwagon with these fl attering checks. Pair with delicate accessories for an ironic edge or go rebel with tough, black accents. This top works both ways, as does the ingenious biker bag that’s two bags in one.

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WEAR IT 2 WAYS!

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fashion

4 leafl et earrings Sleek, dangling earrings inspired by springtime. 3" L $12 5 twist my arm bracelet This coiled cuff

gives the appearance of a whole stack of bracelets. Expands and contracts to fi t a range of wrist sizes. 2 1/2" W on wrist $14 6 mark. have a heart bracelet Lauren Conrad partnered with mark. to develop this bracelet. 100% of the net proceeds will be donated to the m.powerment by

mark. campaign, dedicated to help break the cycle of dating abuse and partner violence. 6 3/4" L (with 1 1/2" removable extender) $12

fashion

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FRESH FASHION TRENDS TO TRYTRENDS TO TRY

29GET HIPPIE CHIC! FREE HEADBAND FREE HEADBAND OFFER INSIDEOFFER INSIDE

GORGEOUS,hey,

CITRUSBLOOM

introducing

FIND OUT, P. 6WHERE’D YOU GET THAT LIP GLOSS?WHERE’D YOU GET THAT LIP GLOSS?

28

1 the nude look dress A neutral, color-block tank dress. 100% viscose. Imported. $29 2 arm candy bag A quilted faux leather

bag with chain strap. Available in beige with monochromatic stitching, or black with hot and light pink stitching. 14"L x 3 3/4"W x 9"H (10" shoulder strap,

adjustable to 18") $28 3 vintage bloom ring A burnished brass and faux stone ring. Face measures 11/3" across. $14

MAGALOG march 2 - march 29

Pretty, please! Feminine wiles run loose with these delicate fabrics and precious accessories. Start off with neutral hues, add intricate accessories and then top it all off with a fun, go-anywhere scarf. A vibrant, fl oral print pops. Fringe adds a fl irty touch.

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fashion

4 modern metal necklace Lacy, fi ligree-stamped statement necklace. 21"L (with 3" extender) $16 5 print condition scarf Texture, fl orals and fringe–all in one must-have piece. 97% cotton/3% elastic. Imported. 74" L x 24" W $16

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MAGALOG march 30 - april 26

Our lineup is practically screaming for a pair of favorite denim jeans. Top them off with our violet tee and our tribal inspired accessories. The highly-coveted mark. messenger bag also makes a comeback this season in an earthy, natural hue.

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1 very violet top Violet reigns this season, and we specially chose this shade because it looks amazing against every skin tone (we swear!).

Plus, frill seekers, rejoice: These sleeves aim to please. 100% cotton. Imported. $26 2 you're a natural bag A natural-colored, petite faux

leather messenger bag that holds every essential and coordinates with everything. 121/4" L x 4" W x 11" H (40" shoulder strap) $28 3 layer them on necklace Wear just the two longest strands or add in the third, with its cluster of bright beads, for an extra pop of color. single necklace: 17" L

(with 3" extender), double necklace shorter strand: 231/2" L (with 3" extender), double necklace longer strand: 34" L $16 4 mix me bracelets

Everyone will think you scoured the markets in Marrakesh to assemble this set of 11 eclectic stretchy bracelets—we promise not to tell. $14


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fashionMAGALOG april 27 - may 24

Somewhere between dainty and dramatic lies the perfect piece of jewelry—these pieces. The earrings look just as amazing with a white T-shirt as they do a playful, party dress. Ditto for the necklace. Part boho, part glam—totally on trend.

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1 rock to the bead necklace Stop scouring fl ea markets for the perfect antique fi nd—this is it! Available in burnished silvertone with

brown beads and in burnished brass with hot pink beads. 33"L (with 3" extender) $16 2 brazilian bazaar earrings A tribal take

on the chandelier earring craze, these earrings are the perfect summer accessory for day or night. Available in burnished silvertone with brown beads

and in burnished brass with hot pink beads. 3"L $14



ready

FOR DAY AND NIGHT



IN OUR SEXY SUIT

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ready

FOR DAY AND NIGHT



IN OUR SEXY SUIT

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MAGALOG april 27 - may 24

In feminine silhouettes, playful prints are perfect for day and night. Dramatic and metallic, accessories are anything but subtle. Simply put, Summer 2010’s style can coax even the quietest wallfl ower out of her shell and into the spotlight.

5

1 brazilian beach bikini top This classic bikini silhouette and breathtaking print were created exclusively for the Carlos Falchi and mark.

present Rio collection! The collection's signature ring detail is also featured front and center. Detachable straps. 92% nylon/8% spandex. Lining: 100%

polyester. Imported. $22 2 brazilian beach bikini bottom Alluring but not too revealing, this bikini bottom fl atters all fi gures. Gold ring

details at hips help too. 92% nylon/8% spandex. Lining: 100% polyester. Imported. $22 3 getaway beach hat Rarely do the words glamorous

and practical describe the same accessory; but when it comes to this big brimmed hat, they do! Blue on one side, black on the other–either way it shields the

paparazzi and the sun. Reversible. 100% cotton canvas $16 4 take me to rio bag The shining star of the Carlos Falchi and mark. present Rio

collection, this blue, metallic carryall will have all eyes on you. Lined in the famous Rio Copacabana walkway pattern. 19 1/2"L x 141/2"H (9" handle drop) $40

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5 golden sandals Forego fl ip-fl ops in favor of something far more stylish (and equally comfortable!) These gold, faux leather straps

wrap around the foot and ankle for a glam gladiator effect. They also feature the ring detail seen throughout the Carlos Falchi and mark. present Rio

collection. Sizes 6-10 $26 6 fl ora dress in our exclusive Rio-inspired print. Detach the coordinating bright blue slip and the dress doubles

as a chic beach cover-up. Dress: 100% polyester georgette. Slip: 100% polyester satin. $34 7 rio ready mini bag Dazzle in any

outfi t with this super-chic mini bag. Doubles as a belt (and a conversation piece) Zip closure. 6 1/2"L x 1"W x 5"H (72" shoulder strap) $20

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spring

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