spring lifestyle 2011

8/2/2019 Spring Lifestyle 2011

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reliv musicians 18 our new logo 20 kalogris oundation in haiti 24

spring 2011 reliv.com


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What a phenomenal product we have!Knocked my Curves workout out o thepark this morning and I havent beenthere or over 6 weeks due to a back injury.No jitters/palpitations just lots o energyto do the best ever workout in 3 years.

Patricia Dunkelberger Epperson,

via Facebook

Ive put 24K to the test on some o thoseoccasions where I stretched past what anormal healthy person can do withoutatigue, and what I am inding is seriousmental clarity and stamina, a sharpnesswhen exhaustion would normally dull thesenses. It didnt help my team win theSuperbowl, so Im working on setting anappointment with the Steeler coachesASAP. Our teams need Reliv!

Marcia Speicher, via Facebook

I cant wait or the Disney cruise! I will beenjoying other happy, healthy Reliv riendson the cruise and we will all have our24K shots!

Susan Brusa, via Twitter

With 24K I have so much energy and themental clarity is amazing! Everything looksso much clearer, like in High Deinition!

Mardi Tipton Burleson, via Facebook

Finally an energy drink that doesnt giveme the shakes! I drink it beore going outthe door or my dairy arm chores in themorning, and come in rereshed like the

moment I walked out the door three hoursbeore!

Ginny Koopmeiners, via Facebook

The best thing about National Conerencehas to be all the great people Ive gotten tomeet and the 24K to stay alert enoughto do it!

John Schwendinger, via Twitter

24K is the best. I drove all night to Atlanta

had a busy weekend and drove back onSunday. Usually I am lagging and dragging

Tried 24K no lag, drag or sag! I have acalm ocus and energy to spare. No caeine, so no spike and crash. No sugar buzz just ocus, energy and calm. WOW!

Kathleen Sutton, via Business Builders

Blog and Facebook

My irst taste o the 24K product is on its way. Im marketingin a college town so I am excited to see how it can help the

students and aculty in my area with energy and alertness or

exams, studying, etc.

Katie Morrell via Business Builders Blog

on 24K

TM

do youwant tobe rst?Share your comments

on these social

networks and you

could be eatured in

the next Lifestyle:

acebook.com/relivtwitter.com/reliv

Business Builders Blog


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06 24K Is Here!

08 This Is Everyones Shot

10 The Story o 24K

12 My Conerence Diary

16 Say Aloha to the Reliv Liestyle

18 Because o Reliv

20 The Reliv Brand: A Higher Set o Standards

22 Four Easy Personal Branding Tips

24 RKF Returns Hope to Haiti

26 Time to Write Your Own Success Story

28 My Story

30 @reliv.com

tableocontents

9


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The statements contained in this material have not been evaluated by the Food andDrug Administration. The personal testimonials shared relect individual experienceso Independent Relv Distributors and are not necessarily typical o the results you mayobtain. Reliv products are not intended to diagnose, treat, cure or prevent any disease.

As with any independent business, success as a Reliv Distributor requires a signiicantamount o hard work and dedication. The individuals eatured in this material oer aglimpse into the liestyle and economic beneits they are enjoying through the Relvopportunity as a result o their own skills and personal eort. These stories are examplesonly and are not intended as averages or guarantees.

Re-Energize Your Reliv ExperienceSince you are reading this magazine, you have already taken

a vital irst step you have discovered Reliv. And what a

time to ind us!

Our revolutionary new product 24K is already making

waves throughout the industry. As a healthy solution in the

booming energy drink market, 24K promises huge growth in

the months and years ahead. And weve added a new look,

new tools, new promotions and a renewed commitment to

our core values to lead our charge orward.

Whether youre an active business builder, a retail customer

or someone learning about Reliv or the irst time, I encour-

age you to take the next step in your Reliv journey. Follow

us on Facebook and Twitter, add 24K to your next order,

advance a Distributor level. No matter how you do it, build-

ing on your Reliv experience will improve your lie today and

pay even bigger dividends tomorrow I guarantee it.

The new look oLifestyle magazine should give you an idea

o how we are re-energizing our eorts as a company. Andwith a hot new product, a rereshed brand image and a

reinvigorated Distributor orce, there is no limit to where we

go rom here.

Come along or the ride!

ryan montgomery

Executive Vice President

o Worldwide Sales

contributorseditor-In-chief

Mark Murphy

managing editor

Annie Haarmann

graphic designer

Lesli Schmitt

Lifestyle is published or and

about Independent Reliv Distributors.

2011 Reliv International, Inc.


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6

Breakthrough Product Oers aHealthy Energy Alternative and Much More


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Relivs newest product was introducedto an energized crowd at NationalConference in Atlanta on February 3, with thousands more tuning in to thelive webcast online. It was Relivs biggestlaunch event ever and for good reason.24K brings a healthy new alternative tothe red-hot energy drink market.

As Relivs first ever ready-to-drink prod-uct, 24K is an energy shot unlike anyother. Rather than masking symptomsof fatigue with stimulants such as caf-feine, 24K nourishes your body with 24active ingredients, providing the fuel forhealthy, real energy without the crash.

Break the Fatigue Cycle

Our daily activities zap our energy andcan leave us feeling worn out, unfocusedand stressed. 24K offers a healthy newsolution by addressing the underlyingproblem the fatigue cycle.

Physical fatigue and mental fog go hand-in-hand, and stress is a leading contribu-tor to both. These three factors continuein a vicious cycle, leaving you feelingexhausted and unable to get the mostout of your day. To be truly effective, aformula must address all three of them.

24K is the first product of its kind totarget the entire fatigue cycle. 24K givesyour body the fuel it needs for energy,focus and stress relief. No other productdelivers such a comprehensive formula orsuch a synergistic blend. All 24 ingredi-ents work together and strengthen oneanother for results that are immediate,lasting and beneficial to overall health.

A Nutritional Powerhouse24K contains 24 powerful andhealthy ingredients backed by clini-cal research to tap into your bodysnatural vitality and promote peak

performance. These include:

Omega-3 Fatty Acids:instrumental inthe function of brain cellmembranes and proven to helpimprove learning and memory

Resveratrol: improves blood flowto the brain, enhancing brainperformance and focus

B Vitamins: essential for the bodys energyproduction and optimal brain function

Beta Alanine: reduces fatigue,improves strength and endurance

Coenzyme Q10: brain-enhancingnutrient and central to cellular energyproduction

Valerian Root: provides alertrelaxation, or energy without thejitters; shown to reduce stress inthose experiencing anxiety

Gama Aminobutyric Acid (GABA):serves as a neurotransmitter thatreduces anxiety; controls the brainstheta waves and increases endorphins

For a complete list of ingredientbenefits and additional productinformation, visit: reliv.com/24K

Healthy Energy orBody, Mind & Spirit

by Dr. Carl Hasings, Reliv Vice

Chairman & Chie Scientic Ocer

Everyone knows what it eels like

to be tired. But more and more

Americans arent just tired, theyre

exhausted both mentally and

physically. Our schedules continue

to get busier as we strive to balance

work, school, amily and everything

else we do. We need added energy

more than ever beore.

Its no surprise then that the

energy drink market is booming.Unortunately, most people turn to

energy products containing stimu-

lants that can do more harm than

good. Loaded with caeine, these

products provide an artiicial lit lead-

ing to an inevitable crash. Thats not

to mention the potential or an accel-

erated heart rate, anxiety, trouble

sleeping and even withdrawal. In

act, the levels o caeine in some

popular energy drinks have many

regulatory authorities concernedin several countries worldwide,

prompting more strict regulations

and warning labelling.

At Reliv, we elt compelled to provide

a healthy alternative. Meet 24K, our

irst ready-to-drink product and a

healthy way to deliver real energy

through real nutrition. Rather than

relying on stimulants, 24K contains

24 health-promoting ingredients

proven to address all three actors

in the atigue cycle: physical atigue,mental og and stress.

No other product on the market

delivers the nutritional punch o 24K.

Just compare labels and see or your-

sel. I youre looking or a healthy

source o energy or body, mind and

spirit, this is your shot!

A superior product in a booming

energy drink market makes 24K a

vehicle to reach whole new groups

and a new generation o

people. For years with Reliv

nutrition, weve had what everyone

needed, but sometimes our riends

didnt realize how much they needed

it. With 24K we have what they want

andneed. Thats a huge dierence.

fatigue

mental

fog

stress

Bronze Ambassadors Jeremiahand Hanna Pence o Enid, OK


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With increasingly busy lives,

it seems we are all looking or

an edge just to keep up. Un-

ortunately, many o us turn

to energy products contain-

ing stimulants that can do

more harm than good. Thats

why Reliv developed 24K,

a healthy way to deliver real

energy through real nutrition.


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Learn more about 24K and

order yours today at reliv.com/24K.

As a runner, I love the eeling I get rom 24K! It reminds me o when the

endorphins kick in on a run and you just eel good. I get a steady, sustained

energy not a caeine kick. I also eel more clear-headed. Right now, Im

training or the Pittsburgh Hal Marathon, so I drink 24K beore each run. Im

going to get a 24K shirt to wear during the race!

Amy Thomas, Export, PA

Studying or exams can mean a lot o late nights. I usually end up eelingpretty crummy rom lack o sleep. I had tried other energy drinks, and they

always gave me a jolt, but let me eeling drained ater 30 minutes or so. 24K

was dierent. I elt really good and didnt eel shaky or get a crash aterward

I earned all As and Bs on my exams this year! Now I take a shot o 24K when

ever I work a late shit at the dorms. I love it!

Lauren Vance, Clayton, CA

Since getting our order o 24K last week, I have been taking it twice a day

and have seen dramatic improvement in my racquetball game. Racquetbal

is a ast sport and the biggest dierence I have seen is improved ocus and

mental clarity. I have to decide quickly what shots I am going to make. My

opponent even said today that he had seen my game improve. I dont ee

too guilty because I have already told him about 24K!

Dan Miller, Houston, TX

Work, school, family24K is Relivs first ready-to-drink product and isavailable in a multi-serving 28-ounce bottle and intwo-ounce double-shots for when youre on the go.So you are covered wherever and whenever you needto perform at your best:

Morning. Kick start your day with a shot of 24K.

Afternoon. Avoid that mid-day slump after lunch.

Exercise. Boost athletic performance andenergy levels.

Study. Improve concentration with the idealstudy buddy.

Travel. Keep focused and alert on the road.

Weekends. Tackle that to-do list with energyto spare.

Do the MathCompare 24Ks label with the leading energy shot the one you see every time you check out at the store and youll see there really is no comparison. Andwhen it comes to price, youll discover that with 24Kyou get a whole lot more for your money.

24 active ingredients

5 calories per serving

0 caffeine

0 sugar

0 crash

24K is the perfect door-opener to the entireReliv opportunity. And in the words ofHenry Ford, Employers dont pay wages;products pay wages.

Weve been comparing Relivs launch of 24K with Fords launch of the Mustang back in1964. When the Mustang came out, there

was no such thing as a pony car. Sure therewere sports cars, but this was a new, uniqueapproach. Similarly, there are a lot of energydrinks on the market, so this is a productpeople can immediately recognize and relateto. But none of them hold a candle to 24K!Its so much more than an energy drink.

The Mustang had new Ford dealershipspopping up everywhere. And 24K has Relivdistribution networks expanding across thecountry. With the cutting-edge product linewe already have in place, we can blow theroof off of this opportunity in the monthsand years ahead!

A Golden Opportunityby Presidential Four-Time Platinum Ambassadors

Joe and Carol Felger


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the story o

Concentric Circles

Suggest ripples on a pondto highlight that this isRelivs irst liquid product;also relect targets torepresent mental ocusand concentration.

Upward ArrowSuggests increased

energy andelevated mood.

Background Glow

Symbolizes heightenedawareness.

Reliv Logo

Clearly identiiescompany and promotes

new Brand Standards.

Bright ColorsRepresent energy,alertness and vitality.

Black ColorJust plain looks cool.

other design concepts considered

Name on Its Side

Encourages people tolook at this product in a

dierent way this

is not your typicalenergy shot.

Back

A brie list o key num-bers at the top provides

a quick snapshot owhat sets 24K apart,and the tagline Healthy

energy or body, mindand spirit ties the prod-

uct directly to Relivsmission statement.

Plus Sign

Shows this is more thanjust an energy drink.


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Fall 2008: Conception

Following the launch o GlucAect in November 2008, Dr. Carl Hastings

and the Reliv Product Development team set to work on a new product

Scientists have made several new discoveries about nutritions role in

brain unction. The team targets brain health or the next Reliv product.

Winter-Spring 2009: Research & Discovery

Reliv scientists identiy the most cutting-edge ingredients in promoting

healthy brain unction. They determine that the elements o the atiguecycle brain og, physical atigue and stress are so undamentally

connected that the most eective product will address all three.

Summer-Fall 2009: Initial Formulation

The painstaking process o researching a long list o potential ingredients

contacting suppliers and testing individual components takes place

Many ingredients on the list ail to meet Reliv standards. Eventually a

potential ormula begins to take shape irst on paper, then in the lab.

December 2009: A Reliv First

Seeing a big opportunity in the already established and booming

energy drink market, Executive Vice President o Worldwide Sales Ryan

Montgomery champions the idea o jumping ully into it. To bettecompete, part o that strategy means making the ormula a ready-to-drink

liquid as an alternative to Relivs established powdered nutrition approach

Spring-Summer 2010: Re-Formulation

Reliv scientists go to work creating a liquid orm o the ormula with an

eye toward potency, solubility, color, lavor and other considerations

The product team also analyzes the manuacturing process and the

costs o production.

August 12-14, 2010: Taste Test

The team produces a ready-to-drink ormulation with a nearly inal nutri

tional blend. Initial lavor concepts are created in time or Internationa

Conerence in St. Louis. The conerence eatures a taste test o two suchconcepts the eedback or both lavors is less than positive.

August-September 2010: Product Perfection

Reliv scientists return to the lab yet again to test new lavors and

perect the nutritional components. The inal ormula is agreed upon

October-November 2010: Label Design

The Design Department is tasked with making a cutting-edge design o

what is clearly a cutting-edge product. Ater identiying key messages

target markets and design goals, multiple concepts take shape. Ater con-

cept presentations and discussions among the Marketing and Sales team

a bold new design is selected.

November 2010-February 2011: Marketing Campaign

Marketing Department launches an unprecedented, multi-aceted

campaign, creating a comprehensive strategy or pre-launch, launch

and post-launch. Materials and resources include web tools, emai

messages, social media, videos, ads, posters, print pieces, 24K mer-

chandise and more.

February 3, 2011: Launch Event

Over 2,000 Distributors brave severe winter weather to be on hand at

National Conerence in Atlanta, and tens o thousands more view the

launch event live via webcast. The product takes o immediately and

does not slow down.

September-October 2010:

Whats in a name?

by Senior Vice President o North

American Sales Steve Hastings

Google: Energy drinks = 8,350,000 results.

That just begins to give you an idea o the

challenge in naming 24K. Hundreds o

names on brainstorming lists over weeks

produced ew that werent already in use.

We were ready to settle on something that,

rankly, just didnt work: Forza! (Just picture

that name on our cool black bottle.) So

we gave it one more shot, one more day.

This was a game-changing ormula and we

needed a name to match.

We all have our best thinking times. Mine is a

bit odd. When things at Reliv are really rolling,

I wake up about 4 am and my mind starts rac-

ing I started thinking about the color o the

product. This stu is pure gold. Boom! There it

was. Pure gold turned to 24K and I sat straight

up. Premium quality. Value. Purity. Gold color.

Its perect! But would this one be taken too?

I walked into my dads (Dr. Carls) oice that

morning and, with a weird eeling o destiny,

asked him how many active ingredients were

in the product? 24, he said. Why?I walked into the team meeting and wrote

a big 24K on the white board. Eyes lit up,

excitement built. But is it available? By then

I just knew it had to be. Reliv is a great com-

pany. This is a great product. Sometimes good

things happen just because they should. A

quick web search, a call to legal and the cel-

ebration began. 24K was here!


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12

The new year began with a bang! We were all inalizing our hotrooms and travel arrangements and promoting the NationConerence daily. Our phones were ringing o the hook. Thewerent enough hours in the day to tell everyone about thupcoming product launch event!

Oh no, 22 inches of snow to hit the Midwest coming this week!

Are we going to miss the launch event?

It began Sunday aternoon, January 30th, with the local orecaNews hit and within an hour it was all anyone could talk abouI thought, Its only Sunday. By Thursday our plane will take oand everything will be ok. I was staying positive.

When the Chicago Public Schools closed Tuesday, I started to g

concerned it was the irst time in 12 years that the CPS haclosed due to weather. Then by mid-aternoon, it hit. I have livein Chicago my entire lie, and have never seen snow come dowso heavily or so quickly. We kept shoveling into the night, and thsnow kept coming. It looked doubtul that I would be lying oat all.

Morning: I met members o our group at Midway Airport witickets in hand hoping to take o as expected at 11 am. At we were told the light had been canceled; the next light wat 1:30 pm. We waited. My heart couldnt take another chango plans.

Aternoon: I tried to look on the bright side the sky wsunny and there was no sign o snow. I there is one thinglearned rom doing this business, its that you have to be lexibAt 1:00 pm they announced our boarding. By 1:30 we were the air I could hardly believe it!

7 pm: So many o our team made it to conerence openinnight just in time. I believe we had 40 people there in all. Thanticipation was building. With the excitement all around us

was diicult to sit still. What would this new product be? Coumy guess be right? What were other Ambassadors thinking? Smany questions. So many thoughts running through my headcant stand it any longer. I must know!

8 pm: And the product is... 24K!

I jumped rom my seat and shouted, I guessed right! I had olowed the pre-launch clues rom Reliv, and the one that kepsticking with me was a Reliv irst. From this clue and the earusers o the product describing clarity o mind and increaseenergy, I guessed it would be a bottled energy drink. I wante

days leading up to atlanta

january 2011

thurs 2.3.11


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to hear about this wonder drink rom Dr. Carl himsel. How wouldwe market it? Could we build a business on this product? Oh, thequestions and the excitement!

9 pm: Everyone met at the Company Store. We all networked andpurchased the new product and brochures along with new Relivgear eaturing the new Reliv logo! It may have been a huge coner-ence hall, but it elt more like being at a party in a riends living room.

10:30 pm: Our group met at the Sports Lounge in the RenaissanceHotel or a burger. More networking to be done and the excite-ment still alive as ever! It was an evening ull o very positive, verypumped-up people. We knew we were a part o something special.

9 am: We started the day learning about the science o 24K rom itscreator himsel, Dr. Carl Hastings. I dont remember him ever get-ting more standing ovations than he did this weekend. More great

workshops and presentations only made the buzz o the event louder.12:30 pm: We all met or a un lunch at Jasons Deli. More network-ing, more excitement, more dreaming big!

2:00 pm: A great aternoon o conerence content ollowed, high-lighted by the Reliv Kalogris Foundation presentation by ScottMontgomery. It is so rewarding to belong to a worldwide com-munity that is making such a big dierence in the lives o so many.

4:30pm: Our upline Ambassador Shawn Bergeron reserved seatsat a tapas restaurant. It was a lot o un. We joined other areaAmbassadors and leaders and did more networking. The night wasstill young when we got back to the hotel, so our entire group met in

an open area and shared ideas o how we were going to market 24K.We already had our own personal health stories rom using the prod-uct or one day amazing! In all the excitement, I think we didnt getback to our rooms until 1 am.

9 am:The morning session eatured inspiring talks rom Bob and RyanMontgomery. I cant say enough about the leadership o this company.

Then we got to learn straight rom the hottest Distributors in Reliv rightnow, the PD All-Star Team.

1:30pm: We all piled into cabs and went to the Sheraton Hotel. Ourgroup sat in on a post-conerence goal-setting session with Reliv Hallo Famer Doris Leissing. Wow! We now have a plan. We all broke upinto our own teams to work on our plans. I made it clear to everyonethat when we got back home reality would hit. We need to stick toour plans even when the going gets tough. Dont let the momentum die!

It was a weekend Ill never orget. Dr. Carl, thank you or 24K. Theuture is ours! See everyone at the top!

ri 2.4.11

sat 2.5.11

thats me


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Join the Fitness Club

Exercise tracking + weight loss tracking + peer

support + monthly prizes = a great way to get in

shape! Sign up today on the Distributor portal.

Where in the world is Team Reliv?

We want to see your Team Reliv pride! Send us photos

wearing Team Reliv gear rom around the world or

at events in your hometown. Share your photos onFacebook and well draw winners later this year or

even more Team Reliv gear!

facebook.com/teamreliv

Team Reliv so far

55 running/walking events

700+ Reliv participants and volunteers

25,000+ people learning about Reliv

To submit a running event or

sponsorship, visit the Team Reliv

page on the Distributor portal.


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Have you dreamed o a liestyle that allows you the reedom to see the

world and live lie on your own terms? With Reliv, that liestyle can be yours.

In February, Relivs 2011 Presidential All-Star Team joined new

Presidential Directors on an all-expenses paid vacation to the

Sheraton Maui Resort & Spa in Hawaii. They enjoyed rest, relax-

ation, luxurious accommodations and an adventure theyll neve

orget! But as much as these Distributor leaders savor traveling to

exotic destinations with Reliv, or them the Reliv liestyle means

so much more.


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Peter & Norma CarlozziMy Reliv business has enabled me to pay for extras for my kids. Being ableto provide more for my children has been really important to me, Normasays. It has provided time, money, freedom and a sense of purpose. I canaccomplish anything I set out to do. Because they have observed my experi-ence with Reliv, my husband has such an elevated confidence and my kidshave a very entrepreneurial spirit. They will never work a job where they are

trading time for dollars. Theyre going after their dreams because they haveseen me go after mine. We are building a heritage for them, and I can passmy Reliv business on to them.

Raul & Aurora ParedesSo much has been made possible in our lives because of Reliv! We have beenworking with missionary programs in the Philippines for more than 30 years.Because of Reliv, weve been able to provide more educational and scholarshipprograms in the Philippines, Aurora says.

Reliv has allowed me to become not only a providing father, but also a real dad.Ive been able to spend critical moments with my kids when they needed me

most. I used to miss spending time with them. My corporate job required meto be away from my family. Now wherever we go on vacation, I am there fromthe beginning until the end! Raul says.

Jim & Quila BuhlerWhat a blessing it is to be able to provide for our children the things thatneither of us had. Reliv allowed us to break the cycle and lift our childrenup! We were able to pay for our daughters weddings in two differentstates! Reliv means not stressing about debt. You can take a breath andknow that you are in control of your future. It means waking up everyday and commuting a few steps to your office. It means 20 years later, we

still love what we do. When you find your passion and Reliv is ourpassion you will never work another day in your life!

Rosemary BellI have an amazing lifestyle, and freedom to do what I want. I dont have toask permission if I can go on a trip. In fact, with Reliv, I travel on luxurioustrips that I never could before. In Maui, while enjoying a luxurious dinner,Norma Carlozzi and I realized this must be what heaven is like! Ive enjoyed37 Reliv trips in five years. But the PD All-Star Team is the biggest honor.I had a rough year personally, but I focused on Reliv and it paid off. Reliv isso professional and classy when it comes to rewarding us for our work. Reliv

is for people who want to enjoy life. Reliv is for people who want to dream!

David & Eileen LeedsIt is hard to explain how fantastic it feels to help someone with their well-being. It makes you feel alive to give back to others! And not only do weget to help others, but we also get to live the life weve always dreamed of.Our Reliv trip to London was the trip of a lifetime! We experienced cathe-drals, castles and sites of major historical events on that trip, all becauseReliv made it possible. Most importantly, this business has given us thefreedom to spend time with our family. Traveling is a wonderful perk ofcourse, but the time spent with our six grandchildren is truly priceless!

I can accomplish

anything I set out

to do.

Reliv has allowed

me to become not

only a providing

ather, but also a

real dad.

When you ind

your passion

and Reliv is our

passion you will

never work anotherday in your lie!

I have an amazing

liestyle, and

reedom to do

what I want.

Not only do we

get to help others,

but we also get

to live the lie

weve always

dreamed o.

ExperienceYour Own

HawaiianAdventure

You can earn a Reliv

trip to Hawaii in the

2011 Presidential

Passport promotion!

To learn more, visit you

Distributor portal or as

the person who intro-

duced you to Reliv. Set

a goal, get to work and

say Aloha! to a brandnew lie!


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18

I can ollow my dreams as a musician

Don CampbellSinger, guitarist, songwriterNashville, TN

Life in Music: Recorded 10 CDs with three more in pro-duction. Opened for acts such as Carrie Underwood, WillieNelson, Randy Travis and Three Dog Night. Career highlightsinclude winning National Country Showdown at the GrandOle Opry and $50,000 first prize and playing Gillette Stadiumwith Toby Keith, Keith Urban and Gretchen Wilson.

Because of Reliv... I can pursue my dreams as a musician atfull speed. With close to 200 live shows every year, Reliv givesme the health and energy that road food cant. And with 24KI have a whole new way to stay energized and focused.

Bean SvensonFiddle playerHermosa, SD

Life in Music: Professional musician since age 10. Regularon local TV. Toured world with USO. Backup player forNashville recording artists. Plays tourist venues in SouthDakota with wife Sally and sons ages 14 and 17.

Because of Reliv... I can still play music professionallyBefore I found Reliv 13 years ago, I was having trouble holdingmy fiddle bow. Not long after I started on the products, I wasable to play 116 days of shows in a row! And our Reliv businesshas allowed us to remain musicians and stay at home with ourboys for a full, rewarding life together.


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Don Campbell

perorms Reliv My Friends

at National Conerence.

Listen to the song under

the conerence tab on the


and learn more at

doncampbellmusic.com.

Danny BrittSinger, guitarist, songwriterAustin, TX

Life in Music: Played first gig for money at age 12Toured for two years with Texas music legend Jerry JeffWalker. Recorded three CDs and recently released a new

single with more to come in 2011. Performs as a solo actand with a few different bands, including corporate events

Because of Reliv... I can record my own music on myown record label. I had given up music for several yearsto become a golf pro. Reliv gave me the financial freedomto get back to music and start Red Dawg Records. And iI cant sing, I cant work. Reliv keeps me healthy to stayon top of my game. Learn more at reddawgmusic.com.

Hogan FamilyFamily o musiciansDeiance, Ohio

Life in Music: Family of nine Dr. Tim and ElizabethHogan and their seven children (ages 10-25) includeseight pianists, seven vocalists, four guitarists, four harpistsfour violinists, two mandolin players, one flutist and onecomposer. Older kids operate chamber music business play-ing weddings and special events. Three children also teachmusic lessons.

Because of Reliv... We can make music part of our

everyday life as a family. The Reliv products provide thehealth, stamina and focus needed to develop musically And the business provides the extra income for instruments, lessons and other expenses. Reliv has also given usa tenth musician, our new son-in-law, Bronze AmbassadorChristian House!

what can you playOne o our Random Question Wednesdays on Facebook

asked people to share their musical ability or lack there

o. Some o our avorite responses:

Mardi Tipton Burleson My hubby is the true musician.

He opened or Alabama or one o their concerts! I am so

proud o him! He rocks in our Reliv business too!

Jennier DesMarais Air guitar with the kids...hahaha...and

one song on the piano I learned in th grade.

Beth Carter I play piano and attempted to learn the violin

while in college... it was a sad thing even the dog hid

when she saw me take the instrument out o its case:-)

Join the un: acebook.com/reliv

Norma & Peter CarlozziPianist (Norma) and guitarist (Peter)San Mateo, CA

Life in Music: Norma University-level piano instructor for 30 years and master teacher for other instructorsPeter performs locally, provides lessons, works as soundengineer and puts together concert series for top musicians. Peter also hit the charts in the early 80s with hisband Solaris.

Because of Reliv... We can pursue music on our ownterms. Our Reliv business has given us the time and finan-cial freedom to make music a passion we follow rather thana job we have to do and there is a huge difference.

?


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20

A Higher Set o Standards

Core ValuesAs defined in the Brand Standards, Reliv is guided by the primary principle of DistributorsFirst in everything we do. The corporate office exists to serve Distributors and supportthem in their sponsoring and sales efforts. Distributors embrace the same philosophy insupport of their downline.

In addition, we are guided by five core values:

We hold ourselves to the highest standards of quality. Our ingredients come from the most reputable suppliers and undergo rigorous testing when they first enter our plant, and again at each stepin the manufacturing process. And because we own our manufacturing facility, we are able to ensurepurity and potency in every product guaranteed.

We work hard to earn and maintain the trust of our Distributors, customers, employees andpartners. We trust our products with our own families so you can too, and we ensure thataccurate commission checks are delivered on time every month no exceptions. We makedetailed information about our products and business opportunity available to all to ensure

clarity and understanding. We value transparency in everything we do.

We adhere to moral and ethical principles in all aspects of our business. People depend on ourproducts to maintain their health and our business to maintain their livelihood. We take tharesponsibility very seriously.

We believe everyone can benefit from our products and business opportunity. We want tochange lives for the better.

As Dr. Theodore Kalogris often said: Be ashamed to die until you have scored a victory formankind. Its our mission to Nourish Our World, and part of this involves the charitableefforts of the Reliv Kalogris Foundation. We are proud to partner with our IndependenReliv Distributors to bring health and hope to thousands of people in need worldwide.

quality

Beginning in 2010, Reliv Distributors, executives, employ-

ees and other constituents set out to deine the Reliv

brand. The goal was to better articulate what Reliv is

all about and to create a set o principles to guide the

company and our Distributors in moving orward. Through a process that lasted several months, we

developed a set o Brand Standards.

trust

integrity

changing lives

giving back


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Brand PersonalityIf Reliv was a person, how would you describe him or her?

Genuine and trusted

Fun Flexible Inclusive Empowering Cutting-edge Healthy

Brand VoiceIf Reliv was a person, how would he or she speak?

Credible

Clear and simple Optimistic Motivating and encouraging Welcoming and relatable Fun

Learn more about the Reliv brand and download a copy of ourBrand Standards under The Company on reliv.com.

Notice anythingdierent?

In developing the Brand Standards,

we realized that the Reliv logo

could be updated to better refect

what Reliv is all about.

No accent. Provides a more

modern look and promotes

consistency. (How many o you

put the accent on Reliv every

time you typed it?) Also improves

Relivs visibility in search engines

like Google.

Font is clear and simple.More

modern and better refects the

Reliv brand personality and voice.

The three fags are more

prominent.Stronger represent-

tion o our mission to Nourish

Our World in body, mind

and spirit.

The circle.Represents the world

and allows us to deliver our

mission to Nourish Our World

through the logo.

New apparel and other Reliv gear

eaturing the new logo is now

available in the Company Store.

Youll also be seeing the changegradually over the coming months

in Reliv promotional items, sales

tools and more.


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22

Companies spend millions of dollars oncorporate branding. Why is corporatebranding so important that it attractsbusinesses, big and small, to invest somuch time and money on it? Effectivecorporate branding can boost the bot-tom line of your company significantly;

it has the ability to equip a new productor service with instant credibility andvalue in the market.

You dont need to be a rocket scientistto know that corporate branding is anessential tool to project a strong brandand identity for any company.

More Than a Logo Whenever we talk about branding, wealmost always think of logos and slogans.

See the curved wing on your runningshoes and youll recognize in an instantthe famous Nike Swoosh. What comesto your mind next? Just Do It. But didyou know that branding should also takeplace at a personal level? Beyond yourcompanys logo or slogan, you as a busi-ness owner should also be recognizablethrough personal branding.

Your Personal Brand

Personal branding is less about slogansand sounds, and more about your indi-vidual core values, qualities, personalityand vision. In todays business world, itsimportant for business owners to learnto promote and market their personalbrand. To gain an advantage over thecompetition, you need to stand out ina crowd. The fact of the matter is, yourcustomers arent just buying a product orservice. They are buying into your brandas an individual personality you!

4by Marcel Sim


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4 Steps toHelp DevelopYour Personal Brand:

1. Develop your own

personal marketing planInclude your personal mission

statement: What are you here for? What do you hope to achievein your lifetime? Identify yourcore values. Specify your short-term and long-term goals, andplan your timeline to achieve yourgoals. Include detailed strategiesand action steps, and dont forgetto review your personal marketingplan quarterly.

2. Build up your credibilityNo matter where you are in yourbusiness or career, aim to be thebest you can be and to offer thebest you can give. Make use ofevery opportunity to learn andhone your skills. Never stoplearning! Become the expert towhom people in your professionalfield go for help and advice. Givea lecture, contribute advice andarticles to a professional publica-

tion or blog, or go join a localcommunity group or professionalorganization.

3. Develop and present

your elevator speech

An elevator speech is a short,succinct description of what youdo, how you do it differently fromthe others and the benefits youreable to provide. Incorporate yourpersonal core values and your ownbrand personality into the speech. Your elevator speech should beunique to you, something no oneelse would be able to apply totheir personal brand. Developyours today and be ready topresent it to prospects wheneveropportunities arise.

4. Make a contribution

Find a cause you are passionateabout and is related to your par-ticular field. Give back to societythrough your expertise. Volunteer todo free work for a local charity. Giveyour expertise, advice or monetarydonations to a charitable cause. By

contributing what you know, yourereinforcing your personal brand andestablishing your credibility.

Your personal brand, if man-aged and developed properly, canbecome your greatest business asset.Decide today to build up your per-sonal brand, and it will go a longway in your entrepreneurial career.

Marcel Sim is an expert writer in theareas of entrepreneurship, e-commerce

and internet marketing. His website,GetEntrepreneurial.com, helps entrepre-neurs with small business advice, businesstips and entrepreneur resources.

Personal branding is less about slogans and

sounds, and more about your individual core

values, qualities, personality and vision.

YOUAre the Reliv Brand

As a business builder, its importan

that you are not only a product o the

product but that you be the brand

as well. Wear Reliv gear to meetings

on trips, to school, to the gym

everywhere!Youll be amazed at how

many conversations it starts and

how many opportune moments i

creates.

Weve developed a whole new lineo merchandise around our new

logo and new Brand Standards.

you havent shopped the Company

Store in a while, take a look. We thin

youll like what you see.


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by Reliv Kalogris Foundation Director

Reggie Ament

Each speaker reminded the community of theongoing support the Foundation has given to theHaitian people and expressed their gratitude for ourlong-term commitment. This project will not onlyoffer these orphaned children a promising future,but also provide a nutrition program for some ofthe most severely malnourished children in the

surrounding neighborhood. As the Director of the Foundation, I have beeninvolved in the process of identifying potentialbuilding projects that will support and enhance ournutrition programs. I came away from this ground-breaking event with one thought: This is big, verybig for the orphaned children, for their commu-nity and for Reliv International!

Get to St. Louis or International Conerence and be sure to bring

your enthusiasm! This year, Reliv will be hosting our very own

block party the irst ever Rally or the Mission to beneit the Reliv

Kalogris Foundation.

Our goal is to have 100% o conerence attendees join the Rally in

downtown St. Louis. Make plans now with your Foundation City to

show the world what the RKF means to you and be ready to strut

your stu to music and dancing in ront o your ellow Distributors!

Groups will have the opportunity to appear on stage or all to see,

including the judges. For the irst time, each member o the Most

Spirited Group will walk away with their very own Rally or the

Mission trophy. Second and third place groups will also receive spe-

cial recognition, along with bragging rights or 2011.

So dont miss this un-illed opportunity to support the Foundation

and the Reliv Mission. All it takes is a $20 tax-deductible donation to

join in the un and receive a commemorative git!

Register today: relivinternationalconerence.com

rallyfor the

Get Readyto Rally!

The Foundation received record donations from Distributors

totaling $1.2 million in 2010. Donations provided daily nutrition to42,000 people in 10 countries.

In the Philippines, the RKF opened an all-new feeding center thanks

to the generosity o our Distributors.

At the 2010 Walk for the Mission, over 2,000 participants raised

over $40,000.

Following the earthquake in Haiti, the RKFs Haiti relie eorts

allowed $450,000 o Reliv products to be shipped directly to the

devastated country. Additionally, we broke ground on a building

project in Northern Haiti that will house close to 80 orphaned

children who lost their parents in the quake. The scheduled

completion and building dedication should take place in mid-2011.

With nationwide registration complete, the RKF announced that it

may now receive outside donations rom amily, riends, customers

and businesses. Those interested in hosting a Network to Nourish

event can ind details and applications on the RKF website.

2010 Highlights


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26

Timeto Write

YourOwn

SuccessStoryby Senior Vice President o Distributor Success

Don Gibbons


27/32

I dont care how this issue of Lifestyleended up in your hands. You either

are a Reliv Distributor, you know aDistributor, or you found this where aDistributor left it. I just want you to takea few minutes, have an open mind andsimply use some basic common sense.

People use energy drinks

they are everywhere.

You will want to use 24K

our new energy drink.

People will see you drink it.

People will want to know wherethey can get some.

Isnt it time or you to get serious

about the Reliv business?

In the fall of 1988, a guy I knew from col-lege came to my house to show me a newopportunity. He had a tall can of product and it didnt even have a label on it. Itwas from a brand new company namedReliv. We went into the kitchen with mydog trailing close behind. When he took

the lid off the can, the stuff smelled sobad the dog left the kitchen!

Were standing at the sink. He takes aspoon, puts some in a glass and runswater into it. A huge glob floats to thetop. Then he stirs it like a madman,and still about half of it is swirlingaround undissolved. He hands it to meand says, Here, try it.

I threw him out of the house!

24K Time to Wake Up!

Reliv has come a long way from there.You cant find more effective nutritionalproducts anywhere in the world today.No one even argues about that. Now we have a product in 24K that makesReliv extremely visible. Energy drinks arebooming and 24K works better and doesa lot more than anything else out there.Plus, it tastes great and even has a verycool, eye-catching label.

We have already made a huge differencein the lives of so many people. You can

read about a small sampling of them inthis magazine. I know how it is whenyou read the success stories its like read-ing about lottery winners. Sure, that kindof success is great for them, but could itreally happen for me?

24K Accelerates Everything!With 24K, you dont have to do anythingexcept take the cap off the bottle! Thatsit theres nothing else to learn. People

you know are already using products forenergy. You just have to open your eyes energy drinks are everywhere! Just trychecking out at the store these days with-out seeing a huge display of them.

Reliv has the first product to provideenergy, focus and stress relief in oneshot. And 24K delivers all of those ben-efits with none of the bad stuff nocaffeine, no sugar and only five caloriesper serving. No jittery feeling, no crashand burn; just pure energy!

You are going to tell other people about it.

You wont have any choice. Youll be outsomewhere, in the world, and youll thinkIm ready for an energy boost. I think Illtake a shot of my 24K. Someone is goingto see you do it, someone who has no ideaabout 24K. Heres how its going to go:

Whats that?

Its called 24K and it gives you a great

energy boost.

Really. Ive never seen it beore. Where

do you get it?

You wont be able to avoid adding moreReliv business. Its going to happen.What if you really get serious about Reliv?

What are YOU going to do?Look, Im not going to tell you what todo. You can get with your Reliv spon-sor and your upline leaders, or you cansimply get back with the person whogave you this magazine to find out what

to do. Im just talking about making thedecision this time the decision to DOsomething more than what you are doingnow.

How much more? Well, thats up to you.What I promise you is this: You do morenow, today, with Reliv and your returnwill be bigger and faster than at any timein our history. This is going to really pickup speed, and the time for action is now!

Lets go!

One secret o success in lie is or a man to be ready

or his opportunity when it comes.

Benjamin Disraeli


28/32

28

Name: Chris Bernard

Hometown: Minneapolis, MN

Current gig: Full-time student at Liberty

University in Virginia, International

Business Major

Activities: Hiking, mountain biking, camp-

ing, running marathons. Going to college

near the Blue Ridge Mountains is perect

because I love being active outdoors.

More Focus: My mom sent me some

24K. I drank a shot beore doing my busi-

ness law homework and elt more ocused

and clear-headed.

24K in training: At a recent race, my riendsasked what I was on I inished the race

aster than last year. I owe it all to 24K. I love it!

I stranded on an island with one Reliv

product: Lemon Innergize! I love how

it hydrates me and I preer it to any other

sports drink.

The uture: I love where Reliv is headed. Ater

college, I might even become a Distributor!

Name: Allan & Kathy CourtrightHometown: Waxhaw, NC

Current gigs: Reliv, overseas missionaries,

Director o Operations or Charlotte Eagles

pro soccer team (Allan)

Kids: Kim, Katrina, Josh, Joe

Family itness: Our amily always loved

sports. But as our kids grew we spent more

time watching and less time participating.

Getting it: We each lost 20+ pounds

with Slimplicity and elt so much better!

Joining the team: When Team Relivlaunched, we thought it would help us

continue to get in shape.

Online support:We started slowly, but with

encouragement rom our amily and Team

Relivers online we ran more each time!

Answering a challenge: Our daughter

challenged us to run a 5K. Weve been

running ever since. In a recent Team Reliv-

sponsored race, Kathy and our daughter

Katrina both won their age groups!

Name: Don Prather & Holly Stern

Hometown: Portland, OR

Current gigs: Don retired, Holly violin-

ist, Reliv

Favorite products: We have seen quick

results with ProVantage or muscle health

and we love what Arthaect does or

our joints.

Activities: hiking, biking, gardening, writing

Love at irst hike: When we set up a hike

as our irst date, I thought, Ive gotta ind

out more about this woman! Weve been

hiking together ever since, Don says.

Reaching their peak: In 2006, we didthe same hike rom our irst date this

time with the help o Innergize! and

ProVantage. At 19 years older, we still

shaved 45 minutes o o the original two-

hour ascent!

Music to her hands: Reliv has helped me

keep my hands in great shape. As a musi-

cian, I love using Reliv as a preventative,

Holly says.

Name: Nancy Pingsterhaus

Hometown:Troy, IL

Current gigs: Part-time teacher/ Reliv

Distributor

Family: Mike (husband); Children: Michael,

Kyle, Christopher and Lauren

As a new Master Affiliate, Nancy was entered

into a drawing to win a Reliv Disney Dream

Cruise and won!

Healthy amily: My biggest passion is

my amily. I originally became a Distributor

to get a discount on products or my

children.

Taking a chance: When I told my hus-

band about the cruise drawing, he laughed

and suggested a lottery ticket too. My

chances o winning were better with Reliv,

but I still didnt believe Id actually win!

Disney dreaming: Toy Story is our avor-

ite Disney movie. My sons irst phrase was

To ininity and beyond! With Reliv, Im

getting there!

mystory


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mystory

Name: Jeremiah & Hanna Pence

Hometown: Enid, OK

Current gig: Reliv, Farming, Volunteer ire-ighter (Jeremiah)

Pets: cows, chickens, horses, cats, dogs

Love through Reliv: Jeremiah was in my

upline and we became riends through

Reliv, Hanna says. Finding my wie was

the best thing about Reliv. This business

attracts quality people! Jeremiah adds.

Completing the amily: Family is most

important. We always wanted to adopt.

Because o Reliv weve been able to adopt

and have time to invest in their lives,

Jeremiah says. When we irst met the girls

they didnt have parents, a home or pets.

Today, they love their home and amily,

and theyll make sure you meet their dogs

or hear about the latest cal to be born,

Hanna adds.

A Reliv Liestyle: Thanks to Reliv, our lie

is ocused on people, purpose and things

that money cant buy, Jeremiah says.

Name: Carlee Turner

Hometown: Orem, UT

Current gig: Full-time student, Part-time

running store associate, Reliv

College: Utah Valley University, Elementary

Education Major

My Passion: Running. Im not a casual run-

ner. Since using Innergize!, ProVantage

and Arthaect to train or my marathon, I

can train even harder, enjoy better muscle

recovery and avoid injuries.

My 24KTM

: I take a shot beore each run andone to keep me ocused during lectures.

Activities: Running, backpacking, wake-

boarding, anything outdoors. I love trying

new things. I took a sel-deense class and

volunteered with women in crisis. When I

took an ice skating class, 24K kept me rom

getting tired or dizzy!

Sharing the Energy: My riend was

always alling asleep during class. I shared

24K and she was amazed. She takes a shot

whenever shes about to nod o!

Name: Rosanne Henrickson,

Noah Sacksteder

Hometown: Minneapolis, MN (RoseannePhoenix, AZ (Noah)

Current gigs: Reliv, Advertising sales (Noah)

New product opportunity: I knew 24

was something I could market to my peers

busy proessionals and young amilies. So

decided to join my mom in Reliv, Noah says

Following moms ootsteps: I want th

best or my son, so Im excited about hi

uture. Noah can have the same reedom

Ive had in Reliv! Rosanne says.

Getting social: Social media is changing

how people view network marketing. Im

pleased to see Reliv engaged on platorm

like Facebook and Twitter, Noah says.

Cruisin: This year Im going on the Reliv

Disney Cruise with my husband, but I look or

ward to the day when Noah earns a Reliv trip

and we all go together! Rosanne says.

Name: John and Melissa Schaeer

Hometown: Evansville, IN

Current gigs: Reliv, Former homebuilder

Reliv Dierence: I was leery o Reliv. Id

tried network marketing but hadnt made

much, John says. But Reliv was dierent.

Subtle approach: I ask people what the

do or a living. When they ask me in return

I tell them I work rom home and change

the subject. They always ask or details

John explains.

Persistence pays: Be persistent. Peopl

wont usually respond to one call. Our bus

ness comes rom ollow-up, Melissa says.New business model: When I was

homebuilder, customers didnt thank m

or getting them in to debt. With Reliv, I ge

to help people out o debt! John says.

Reliv liestyle: With residual income, Reli

will be our retirement!


30/32

30

Visit relivables.com to learn

more about Relivs product

line or everyday living. New

this month: Kari Montgom-

erys skincare presentation

rom National Conerence.

make everyday relivable

on thedistributor

portalCompany StoreCheck out the Reliv Company Store or

all-new items eaturing the updated

Reliv logo and cool new 24K stu.

Fitness ClubTrack your exercise, your weight loss

and qualiy to win Team Reliv prizes

every month.

Leadership Celebrationin Los CabosJoin top Distributors rom around the

world or the trip youve been dream-

ing o! Reliv wants to whisk you away

to beautiul San Jose del Cabo, Mexico.

Details under the Promotions tab.

getsocial!Visit us on these socialnetworks and stay connected:

acebook.com/reliv

acebook.com/teamreliv

acebook.com/relivkalogrisoundation

twitter.com/reliv

youtube.com/relivinternational


(or Distributors only)

Join us or Random Question Wednesday

on Facebook or your chance to win ree

Reliv gear!

Visit reliv.com/24K or the

latest about Relivs healthy

energy shot. While youre

there, check out videos,

ingredient ino and product

success stories to help you

share 24K with everyone

you know.

Reliv UCouldnt make it to Atlanta or National

Conerence? Experience the next best

thing by viewing all conerence work-

shops online.

(relivuniversity.com)

More than 600 media

outlets have already spreadthe news about 24K.


31/32


32/32

PO Box 405

Chesterield, MO

63006-0405

800 RELIV US (735.4887)

reliv.com

2011

Join the Reliv Revolution!Declare your independence rom unhealthy living, unrewarding work and anuncertain uture. Discover the limitless possibilities in your lie and in your businessas you explore Reliv on a whole new level at the 2011 International Conerence.

Weve got a revolutionary new product in 24K, a renewed passion or what we doand even more excitement on the way this August in St. Louis. Dont hesitate riseup now to make this the year you achieve your Reliv dreams!

Lets show the world theres a better way.

relivinternationalconference.com Like Our

NewLook?Weve re-designed Lifestyle t

better refect the Reliv bran

and provide the kind o con

tent you asked or. And wer

doing the Earth a avor to

b i 100% l d

23001104

FSC LOGOhorizontal white

spring lifestyle 2011

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