spring promotion regions (nxp)
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Results 2009 Fall PromotionDisney Carpet and Rug Collection
Measurement / Statistics
Website assigned to Sweepstake
Portals
Website assigned to Sweepstake
Portals
End of Daylight Saving Time
End of Daylight Saving Time
Disney NewsletterDisney Newsletter
Online Advertising I.E. Banners on
Disney.com
Online Advertising I.E. Banners on
Disney.com RegistrationsRegistrations
Opt-Ins (Leads)Opt-Ins (Leads)
The Fall Promotion in Numbers
- 150,000 visitors on the website
- 25,000 participants in the sweepstakes
- 240,000 sweepstakes entries
- 15,400 leads generated
= Traffic in the stores
2010 Spring PromotionDisney Carpet and Rug Collection
Marketing and AdvertisingDisney Carpet and Rug Collection
Update 2010
CONTAINS MATERIAL THAT HAS TO GET APPROVAL
New Advertising Material
• Trifold with dealer field• Trifold Disney Room Solutions / Rugs• Posters• Stickers• Mailing• Contest Trifolds• Standees
The new Commercial
The new, additional commercial will give the dealer more opportunities to customize the commercials.
Structure:• 10 sec Disney• 10 sec dealer information• 5 sec special offer Disney• 5 sec dealer outro (logo, slogan, contact information)• Customization of the commercial, including one file-transfer to a TV station or movie theater
You can order the commercial at www.tuftexdealer.com
Standee
To enforce the presence in movie theaters, we offer standees3' x 5’ to place in the lobbies of the theaters.Price: about $50 plus shipping for standee and $125 per week / theater in NCM theaters.
Add your local brochures to the standee.
This is a very cost-effective way to remind theater visitors about the commercial whenthey leave.
Dealers can call 1-800-SCREEN1 (NCM) or 1-800-724-MOVIE (SCREENVISION)for more information.
Movie Theater Extension
To extend the presence in the movie theaters we cooperate with NCM and SCREENVISION, which represent more than 3,600 theaters nationwide.
Take advantage of special pricing and create awareness for your local store.
Dealers can call for more information.
______________________________________________________________
Screenvision:$30 / screen / week8 week minimum$450 setup fee
1-800-SCREEN1
1-800-724-MOVIE
NEW Dealer Microsite
The new dealer microsite is FREE of
charge. The basis for the website is
the official shawfloors.com/disney
website, but without the dealer locator.
Dealers can set their links to the website,
banners and buttons are available at
www.tuftexdealer.com
Available Summer 2010
2010 Spring PromotionDisney Carpet and Rug Collection
CONTAINS MATERIAL THAT HAS TO GET APPROVAL
2010 Spring Promotion
April 16th – June 30th
From April
until Theatrical Release of
Video Contest
• "Play your favorite scene from on of our franchises"
• One rule: our contest-poster has to appear in the video
– Poster can be printed from website or picked up at a participating store
– For pick-up in store = free tee-shirt
• Post on contest website and invite friends to vote
• Submission form for video with "opt-in" for carpet information and dealer locator
• Link to facebook
• Visitor voting system (Vote & Win)
• Cash and other prizes
• "Show us your Disney room"
• Post picture on contest website and invite friends to vote
• Submission form for picture with "opt-in" for carpet information and dealer locator
• Link to facebook
• Visitor voting system (Vote & Win)
• Cash, carpet and other prizes
Picture Contest
POP Tools
• Dealer polo shirt
• Contest posters
• Contest tee-shirts
• Brochures
Online Marketing
• Google Adwords, Yahoo, Bing
• Search Terms including Princess, Frog and Toy Story
• Start April until July
• Link to Shaw Contest Microsites
• Banner Advertising on Disney website
• E-mail to Disney newsletter recipients
Budget
Video Contest 35,000
Picture Contest 15,000
POP Tools (Shirts, Posters) 0*
Online Marketing 95,000
Prizes 30,000
Various 20,000
Budget $195,000
* financed through dealerparticipation fee
Dealer Participation
• Only participating dealers are in the contest form included (the contest forms are the source for leads)
• Participating dealers get
– 10 Director shirts
– 10 posters
– 1 standee
– support in commercial production
– free leads from contest websites
– free brochures
– 10% discount on Princess Tiana Rugs (as long as promotion lasts)
– Update of Disney Display with Disney Color Story
• Participation fee $199
New Princess Tiana Rug - Limited Edition
- Princess Tiana Rug
- 7 x 5 ft.
- 6 inch shag border
- In 4 color combinations available
- Price $250.00, MAP 499.00
Card Replacements
- Phase out of:
- Pamper Me Plush
- Furry Bear
- Replaced with Positive Touch
- Available in all Disney Colors
- FOB LA $12.96