spring / summer 2019€¦ · brand, thomas sabo to develop an exclusive charm that celebrates...
TRANSCRIPT
Spring / Summer 2019
Together We Triumph
Support.You could say we know a thing or two about it.
We’ve been crafting beautiful brasFor women of all shapes and sizes
For over one hundred and thirty years.Bras that enhance your curves, as well as your clothes.
Bras that lift your breasts, at the same time as your confidence.Bras that look as good, as you feel wearing them.
And we’re all for another kind of support.The support that women give each other.
Funnily enough it comes in all shapes and sizes too.From small kindnesses that turn your day around
to the momentous occasions you’ll remember forever.We believe there is strength in sisterhood.
We believe empowered women empower women.We believe that behind every successful woman, is another woman.Because when women support each other incredible things happen.
#TogetherWeTriumph
TR IUMPH.COM
Gültig vom 29.08.2017 bis 30.09.2017, in allen teilnehmenden Triumph-Stores, solange der Vorrat reicht!
FREEE CHARM WITH PURCHASE*
Triumph was founded in 1886 by corsetier Johan
Gottfried Spiesshofer and merchant Michael Braun.
This was a time when fashion was characterised by the lengthening of the female silhouette. Dresses were fitted sinuously to the
body from the ribcage to the hipline, therefore requiring
garments such as corsets to create a longer, slender and
feminine figure.
The first Amourette concept officially launched in 1954, in cooperation with haute
couture house Maggy Rouff Paris. The collaboration
recommended Amourette as the perfect foundation
for their feminine styles with its slim waists and pointed breast line, in addition to focusing on the décolleté
with special deeper necklines.
Following its success, 1955 saw the first ever Amourette
advertising campaign with Maggy Rouff Paris
highlighting the need for fashionable, feminine and
flattering lingerie.
In 1990, the first Amourette 300 full lace bra was
introduced, becoming an instant global hit. The go-to pin-up bra evoked a hugely
successful advertising campaign ‘Für den Körper.
Für die Sinne.’(‘For the body. For the senses.’),
where Amourette was worn and loved by international
superstar Naomi Campbell.
The Amourette 300 design as it is in the collection today was
launched in 2005. The lacy design continued
to represent femininity and style whilst still offering
exceptional comfort and support.
Amourette Spotlight launched in 2013 – a youthful, trendy and seductive version of
the original series. The style featured in the AW
2014 campaign shot by renowned fashion
photographer, Ellen von Unwerth. 2016 also saw the launch of Triumph’s
innovative soft-touch Magic Wire technology to the
Amourette 300 collection, offering extra comfort, flexibility and support.
Triumph welcomes Amourette Charm, starring model Jessica Hart and shot by the legendary Rankin. The Amourette is reimagined in a new sophisticated floral lace for a touch of everyday luxury to the
timeless design. Marking it’s launch, Triumph has collaborated with world leading jewellery brand, Thomas Sabo to develop an exclusive charm that celebrates femininity and love.
THE ICONIC AMOURETTEThe most iconic collection created over 60 years ago, the Triumph Amourette concept is a timeless design that transcends
generations, proving to be one of the most popular lingerie choices ever since.
S S19 D E S I G N I N S P I R AT I O N
We feel the power of water bringing us blue tones and a new feminine democracy sharing pink with everyone.
Gently floating blossom inspires delicately placed motifs and silhouettes. Seductive, watery movement and light and shade
become organic textures and transparent tints of colour.
Bras aspire to a more natural, youthful breast shape. The bralette informs
high apex silhouettes and non-wired comfort. We celebrate the rich variety of breast size and shape with a new,
lighter padding solution.
Lightness and softness remain our fabric direction. Finishes are upgraded
and construction is modernised to provide smoothness and comfort
underpinned by Triumph strength and functionality.
Here we find the brand’s beginnings; its unique and precious treasures waiting to inspire us
for a new generation of women.
This season takes us through a secret door to discover part of the Triumph Archive
submerged and faded by nature and time.
M O D E R N C L A S S I C S
Amourette 300Wired + Tai
LEAD SET
Amourette CharmWired Padded + Hipster + Robe
Amourette CharmWired Padded + Tai
Natural EmbraceWired Padded + Maxi
Natural EmbracePadded + Maxi
Amourette 300Wired + Maxi
Amourette CharmWired + Tai
Modern FinesseWired Padded + Tai
S H A P E W E A R
Contour SensationBody suit
LEAD SET
Contour Sensation Wired, Half cup, Padded + Highwaist Panty
True Shape SensationWired, Half cup, Padded + Maxi
Infinity SensationWired + Highwaist Panty
S T Y L E
Sexy Angel SpotlightWired + MaxiEnchanted Blossom
Wired, Half Cup, Push-up + Frenchie
LEAD SET
Lace SpotlightWired, Half cup, Push-up + String
Amourette SpotlightWired, Half cup, Padded + Hipster
Sexy Angel SpotlightWired, Half cup, Push-up + String
Lace Spotlight Wired + Bandeau Brief
Lace SpotlightWired, Half cup, Padded
+ Bandeau Brief
Beauty-Full DarlingWired + Brazilian
E V E R Y D A Y
Body Make-Up Soft TouchPadded + Hipster
LEAD SETBody Make-Up Soft Touch
Padded + Hipster
Body Make-Up EssentialsPadded + Hipster
Body Make-Up Soft TouchWired, Half cup, Push-up + Tai
L E I S U R E W E A R
Venus CascadesOne-Piece Padded
with detachable straps + Pareo
LEAD SETDelicate Flowers
Padded Push-up Top + Mini
Delicate Flowers
Delicate FlowersWired + Midi
Abstract WaterOne-Piece Padded
Streams of Pearls
Venus EleganceTwo-Piece Padded
Mix and MatchPadded-detachable Top + Tanga
H O M E W E A R
Pima CottonPK
Climate Control Top + Trousers
TRIUMPH.COM
MEDIA CONTACTS & SOCIAL MEDIA:
GREECE
Athina Zakka+30 210 2597817
facebook.com/TriumphGR
HUNGARY, ROMANIA, CROATIA, BULGARIA, SLOVENIA
Eszter Galamb +36 30 525 1793
facebook.com/TriumphHU
POLAND, CZECH REPUBLIC, BALTICS, SLOVAKIAAleksandra Szerszeń
+48 502 359 829 [email protected]
-facebook.com/TriumphPL