spring2007
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With over 200 attendees, ALPFA Seattle’s Gala, “Latinos: A New Era in Leadership,” marks the start of another successful year in promoting Latino Leadership in the Pacific Northwest! S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2 S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2 The Seattle Gala was held at the Seattle Renaissance Hotel, on Saturday, April 21 st , I N T H I S I S S U E : S P R I N G / S U M M E R 2 0 0 7 Member Spotlight: Jacob Our Current SponsorsTRANSCRIPT
S P R I N G / S U M M E R 2 0 0 7
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
I N T H I S I S S U E :
The 2007 ALPFA Seattle
Gala—The New Era Has
Begun!
Member Spotlight: Jacob
Brownfeld
Latina Style Magazine’s
Business Series in Seattle
and ALPFA: A Powerful
Combination!
From Our Sponsor’s Desk A
Disciplined Approach to
Financial Success
Calendar of Events
Our Current Sponsors
Chapter's success and dedication was also prevalent, as both the National Board and the Corporate Advisory Board were in attendance. ALPFA National’s guest list included our President, Alfredo Cepero and CEO, Manny Espinoza, among numerous other leaders. With over 200 attendees, ALPFA Seattle’s Gala, “Latinos: A New Era in Leadership,” marks the start of another successful year in promoting Latino Leadership in the Pacific Northwest!
A new era in leadership has begun in the Northwest. In today’s market, an increasing number of Latino professionals are filling corporate positions in the area, managing other professionals of different backgrounds, as well as bringing diverse, value-adding, perspectives to the workplace. As a direct result, companies are becoming increasingly aware of this unlimited potential, and are eager to hire young and seasoned professional Latinos. This allows firms to become more competitive in today’s global marketplace. The 2007 ALPFA Seattle Gala celebrated this new era, exemplified by the local and regional success the Seattle chapter has had, as well as its key function as a pioneer among other professional Latino organizations in the area. The Seattle Gala was held at the Seattle Renaissance Hotel, on Saturday, April 21st,
2007 and featured keynote speakers from local and national companies. These companies have supported the Seattle Chapter through sponsoring events, mentoring students, and hiring professionals. Featured keynote speakers included: Chris Simmons, Chief Diversity Officer of PricewaterhouseCoopers; Susan Gordon, Director of Global Diversity & Inclusion at Microsoft; and Jeanne Hillman, Vice President and Chief Accounting Officer at Weyerhaeuser. Each keynote speaker shared their professional experiences, as they have witnessed and contributed to making Corporate America more diverse. Further, each presented their respective organization’s strategic approach to embracing diversity in the twenty-first century. ALPFA National’s support and recognition of the Seattle
The 2007 ALPFA Seattle Gala –
The New Era Has Begun!
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
S P R I N G / S U M M E R 2 0 0 7
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
I N T H I S I S S U E :
The 2007 ALPFA Seattle
Gala—The New Era Has
Begun!
Member Spotlight: Jacob
Brownfeld
Latina Style Magazine’s
Business Series in Seattle
and ALPFA: A Powerful
Combination!
From Our Sponsor’s Desk A
Disciplined Approach to
Financial Success
Calendar of Events
Our Current Sponsors
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
Member Spotlight: Jacob Brownfeld Jacob’s efforts in his academic and personal life have been recognized by various organizations, in addition to ALPFA. Other notable awards include the following: University of Washington’s Business and Economic Development Center (BEDC) Leadership Team Award, Ernst &Young’s Summer Leadership Program, and the KPMG National Leadership Program Award. Jacob’s family owns and operates an apple orchard in Chelan. He was the fourth generation to have worked in the family business. The orchard became certified organic in the mid 1980's. Please join us in congratulating Jacob on his professional and academic achievements!
Jacob Brownfeld, accounting major at the University of Washington, was nominated and awarded the ALPFA Seattle Chapter Member of the Year Award.
Jacob’s numerous and valuable contributions throughout the year have been key to the success of the Seattle Chapter.
Currently, Jacob looks forward for the Summer, as he will be interning with KPMG in its audit department. Furthermore, he is looking forward to completing his 225 credits at the University of Washington next year in order to pursue a career in public accounting with the KPMG Seattle. He is eager to obtain his CPA and real estate license as well.
On Thursday, April 20 2007, Latina Style Magazine its LATINA Style Business Series at the Renaissance Hotel, in downtown Seattle. This unique program brings Latina professionals and business owners together with key corporations that provide the goods, services, and business information most needed by Latina entrepreneurs. The ALPFA Seattle Chapter was introduced at the event as a one of the Magazine’s Strategic Partners. ALPFA members who attended the event had the opportunity to listen to key topics , which included:
- Successful Marketing Strategies for You and Your Business - Innovative Resources for Access to Capital - Successful Marketing Strategies for You and Your Business - Protecting Your Investments - Franchising Opportunities in Your Area - sponsored by ExxonMobil - Latina Entrepreneur Panel: Lessons Learned
Latina Style Magazines Business Series in Seattle and ALPFA: A Powerful Combination!
S P R I N G / S U M M E R 2 0 0 7
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
I N T H I S I S S U E :
The 2007 ALPFA Seattle
Gala—The New Era Has
Begun!
Member Spotlight: Jacob
Brownfeld
Latina Style Magazine’s
Business Series in Seattle
and ALPFA: A Powerful
Combination!
From Our Sponsor’s Desk A
Disciplined Approach to
Financial Success
Calendar of Events
Our Current Sponsors
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
The event was honored to have the presence of key business experts, who empowered and celebrated women entrepreneurs. The speaker list featured many Seattle local leaders, including: - The Honorable Greg Nickels, Mayor, City of Seattle; - Linda Laws, Lender Relations Specialist, US Small Business Administration; - Susana Gonzalez-Murillo, Vice President, US Bank; - Detra Montoya, PhD, Assistant Professor of Marketing, University of Washington; - David Santillanes, Owner/Operator, McDonald’s; - Fabiola Vega Dortch, Owner/Agent, Keller Williams Real Estate; - Sandra Madrid, PhD, Assistant Dean for Students & Community Dev., UW – School of Law; - Panelist: Sandy Cavazos, President, - Above the Rest Aerial Photography; - Panelist: Nubia Penuela-Ryan, Owner, Nubia’s Collections; - and the panelist Julie Guerrero, Owner, Dulces Latin Bistro.
About Latina Style Business Series This interactive business development program brings together Latina business owners with key corporations and government agencies that provide the goods and services needed by these outstanding entrepreneurs to create or expand their business. Over 10,000 Latina entrepreneurs have participated in the Business Series since it’s inception in 1998 with the guidance of the U.S. Small Business Administration. The program’s emphasis is in creating a
solid business foundation for the Latina entrepreneur. Corporate sponsors sponsor an expert panelist or provide a representative to speak about a specific category of expertise. Events Highlights: - It was Rewarding Not Only To Entrepreneurs: Although the event was focused on women entrepreneurs, the event presented students and professionals tools to develop leadership skills in order to succeed as a future or current employees or entrepreneurs in the future. - An Event Not Only for Women: Despite that the event was targeted to Latino Women, the series had a significant male audience. Men were welcomed to attend the event in order to share ideas and listen to very successful business women in Seattle area. - Maria Marin: A plus to this event was the Keynote Speaker Maria Marin. Maria is internationally known as an expert in “Personal Empowerment” and the “Art of Negotiation”. Her wealth of knowledge in these fields has made her the only Latina that teaches negotiation worldwide. She has trained thousands of executives to develop and improve their negotiating skills in Fortune 500 companies
S P R I N G / S U M M E R 2 0 0 7
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
I N T H I S I S S U E :
The 2007 ALPFA Seattle
Gala—The New Era Has
Begun!
Member Spotlight: Jacob
Brownfeld
Latina Style Magazine’s
Business Series in Seattle
and ALPFA: A Powerful
Combination!
From Our Sponsor’s Desk A
Disciplined Approach to
Financial Success
Calendar of Events
Our Current Sponsors
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
throughout the United States and major corporations in Mexico, Spain, Puerto Rico, Central and South America. - “Latina Entrepreneur Panel: Lessons Learned” : This last session provided a perfect moment to get inspired by real life stories from successful women that one day dreamt of running their own business and now are enjoying the satisfaction of being an entrepreneur. In addition, three excellent women shared their own experiences and provided tips to start, grow, and maintain a successful business in today’s marketplace.
ALPFA members who attended this event obtained additional knowledge, were able to meet other fellow professionals and strengthen their professional network within the Seattle business community. In addition, they were able be part of an exclusive event that will continue its road show in Dallas,TX; Los Angeles, CA; Sacramento, CA; Chicago, IL; and Miami, FL! For more information about these events, please visit www.latinastyle.com
The 2007 National Convention: Top 10 Tips The ALPFA National Convention is just around the corner! Be ready to bring the best of you to the various exciting events, and networking opportunities during this year’s Convention held in Orlando, Florida on August 4th-8th, 2007! Nerelys Cordero, our President, Tatiana Guevara, Student Outreach Co-Chair, and Jenny Guevara, Public Relations Co- Chair, share their top ten tips you should know and actively follow during this amazing event: BEFORE THE EVENT 1. Hurry Up and Plan to Attend the
ALPFA National Convention: If you haven’t done so, go to www.alpfa.org and click on REGISTER NOW on the home page.
2. Make Air Travel and Hotel Arrangements On Time: Make sure that you book your flight in advance, as well as your hotel reservations. The hotel left that is offering an ALPFA rate is the Port Orleans, which is a hotel operated by Disney. If you plan to stay at another hotel, we strongly
recommend you get as close as possible to the Contemporary Hotel, which is where a majority of the Convention events will take place.
3. Check Maps and Places of Interest: If this is your first time in Orlando, make sure to review maps and places to visit. There is plenty of information in the internet, also some hotels offer discount tickets to go to different attractions in the area. Visit www.orlandoinfo.com
4. Carefully Read The Convention Agenda: Make sure that you are familiar with the agenda and topics to be discussed at the event. Review places of each session as well as times. This will allow you to have a clear idea of what will be happening during the day.
5. Update Your Resume: Along with you business cards, bring your most updated resume, as the event will have some recruiting and interviews sessions.
S P R I N G / S U M M E R 2 0 0 7
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
I N T H I S I S S U E :
The 2007 ALPFA Seattle
Gala—The New Era Has
Begun!
Member Spotlight: Jacob
Brownfeld
Latina Style Magazine’s
Business Series in Seattle
and ALPFA: A Powerful
Combination!
From Our Sponsor’s Desk A
Disciplined Approach to
Financial Success
Calendar of Events
Our Current Sponsors
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
DURING THE EVENT 1. Bring Your Business Cards With You
(at least 30): Before packing any other thing, do not forget to bring you business or student cards with you. You can also design a personal business card with you contact information Exchanging your business card is key to developing a strong contact network and impressing
2. Do Not Forget Eye Contact and Use Active Listening Skills: Listen carefully to the speakers at the Convention. Do not get distracted by the audience. During break times, maintain eye contact and be an active listener. This will show your professionalism and it is a key attribute of a successful professional.
3. Professional Attire is KEY: Purchase some new outfits for the event. Remember it will be Summer, so dress accordingly for the season and make sure that you bring outfits that project
the best image of you. Accessories are also key, ensure your accessories are comfortable as you will likely to be sitting/standing for long periods of time.
AFTER THE EVENT 1. Keep In Touch With The People You
Met At The Event: Sometimes we receive and give lots of business cards during the event, and we fail to follow up with the people we met. Right after your trip back home, make sure that you write your contacts a thank you note for their time, this will open channels to keep in touch… you never know when a contact you made might come in handy!
2. Update Your Resume: Do not forget to include your attendance to the ALFA Annual Convention in your resume, as well as make any necessary updates based on the feedback you might get during
S P R I N G / S U M M E R 2 0 0 7
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
I N T H I S I S S U E :
The 2007 ALPFA Seattle
Gala—The New Era Has
Begun!
Member Spotlight: Jacob
Brownfeld
Latina Style Magazine’s
Business Series in Seattle
and ALPFA: A Powerful
Combination!
From Our Sponsor’s Desk A
Disciplined Approach to
Financial Success
Calendar of Events
Our Current Sponsors
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
Welcome to our new series of sponsored articles, “From Our Sponsor’s Desk”! In this section, you will find relevant articles submitted by our sponsors. We hope you find the articles informative, educative, as well as relevant for your professional and financial success! Organization…Discipline…Sense of Purpose. They sound like qualities a football team would stress in preparing for the next weekend's opponent, but they can also be virtues in helping you achieve your financial goals. Ideally, you should consult with a financial professional to map out a strategy. But with personal commitment and perhaps some sacrifice, you can take several steps on your own to help build a successful financial game plan. - Know Yourself -- Take inventory of your finances. Calculate your assets -- cash, IRAs, mutual funds, real estate, life insurance – and your liabilities, like a mortgage or consumer debt and deferred income taxes on investments. - Start Saving Now -- Probably the first thing to do is you take full advantage of any employer match in any qualified savings program offered by your employer. Don’t miss out on the "Triple Treat" of an initial tax deduction, matching employer contributions and tax deferred earnings offered by most 401(k) or 403(b) plans. - Take Stock of the Market –Mutual funds are probably the best way to start in the stock market. Also, if you choose a fund, plan to stick with it for a while. Remember even the best financial pros have trouble timing the market.
- Curb Your Credit Cards -- If your total monthly debt payments (excluding your mortgage payments) are 20% or more of your monthly take-home pay, you’re probably overextended. - Be Wise with Windfalls -- If you come up with a significant lump sum -- a bonus, an inheritance, or maybe even a mid-size lottery win -- try to resist the urge to buy the hot sports car you've always dreamed of. - Keep Current -- Financial markets are a dynamic, fluid environment. Make it imperative that you carefully review your strategy every year or so. Naturally, your review should be rigorous and disciplined, just like any successful game plan.
This article was presented by Benjamin Bear CFP, CLU, ChFC , Manager, Financial Services is a Pruco Securities
Registered Representative with The Prudential Insurance
Company of America's Pacific Northwest agency located in Bellevue, W A.. He can be reached at
[email protected] and (425)641-6148
This material contains references to concepts that have legal, accounting and tax implications. Pruco, its affiliates and representatives do not render tax or legal advice. Consult your own attorney and/or tax advisor for advice regarding your particular situation. Securities offered through Pruco Securities, LLC (Member SIPC), 751 Broad Street, Newark, NJ 07102-3777 © Prudential
From Our Sponsor’s Desk: A Disciplined
Approach to Financial Success
S P R I N G / S U M M E R 2 0 0 7
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
I N T H I S I S S U E :
The 2007 ALPFA Seattle
Gala—The New Era Has
Begun!
Member Spotlight: Jacob
Brownfeld
Latina Style Magazine’s
Business Series in Seattle
and ALPFA: A Powerful
Combination!
From Our Sponsor’s Desk A
Disciplined Approach to
Financial Success
Calendar of Events
Our Current Sponsors
La Nueva Era ALPFA Seattle’s News and Events Gateway
S P R I N G / S U M M E R 2 0 0 7 V O L U M E 1 , N 2
Calendar of Events