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When SharePoint Needs a Spark – Building an End User Adoption Campaign - Part 1 Heather Newman, CMO, Content Panda

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Page 1: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

When SharePoint Needs a Spark – Building an End User Adoption

Campaign - Part 1Heather Newman, CMO, Content Panda

Page 2: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Tweet this Talk @heddanewman @contentpanda @SPSNashville #SPSNashville

@heddanewman

Heather Newman

Page 3: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

http://info.contentpanda.com/content-panda-download-sharepoint-end-user-adoption-success-plan-template

Content Panda for SharePoint End User Adoption Success Plan TemplateDownload this template to use for planning out your adoption campaign.

Page 4: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT ANALYTICS & ADOPTION

The paperback and Kindle editions are

available on Amazon. The free eBook is

available here: http://www.improveit.ho

w

Photo credit Bing Images

Page 5: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Women in SharePoint

Launched a new podcast #SpeakingwithWIT on the Microsoft Cloud Show@speakingwithwit@WomeninSPFacebook & Twitter

http://www.itunity.com/community/women-in-technology

Page 6: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Knowledge of Fast Track ProgramEnd User Adoption ChecklistResources

No Adoption = No Value

Walk Away With

Page 7: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Technology Acceptance Model

Perceived UsefulnessThe degree to which a person believes that using a particular system would enhance his or her performance

Perceived Ease of UseThe degree to which a person believes that using a particular system would be free from effort

Page 8: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Focus on the “Why” Not on the “What”

Page 9: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Software is usedand consumed by humans

Page 10: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

InnovatorsEarly AdoptersEarly MajorityLate MajorityLaggards

Page 11: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Adoption Campaign Checklist Define Your Vision Choose Executive Sponsors Define Key Stakeholders Define Use Cases/Business

Scenarios Gather Your Champions Release in Phases Adoption Communication Plan End User Training Look to Experts Make it Fun - Gamification Measure, Share, Iterate

Page 12: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

http://fasttrack.microsoft.com/office

End user adoption and governance has not changed in 15 years for SharePoint or Office 365

People just don’t take the time to do it, because its not easy.

https://technet.microsoft.com/en-us/library/office-365-onboarding-benefit-process.aspx

Page 13: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Define Your Vision Choose Executive Sponsors Define Use Cases

Page 14: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Outline Your Vision

It’s All About Value

Why SharePoint? What is your vision?

Technical Requirement

IT Upgrade

Business Need

Meet Compliance

Collaboration

Project Management

Break Down Department Silos

Page 15: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I
Page 16: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Objectives and Goals As you draft your success criteria,

use the SMART mnemonic to guide you:

Specific: Clear & unambiguous; answers the questions, “What, why, who, where?”

Measurable: Concrete; clearly demonstrates progress.

Attainable: Realistic; not extreme.

Relevant: Matters to stakeholders.

Timely: Grounded to a specific target date; answers the question, “When?”

S

M

A

R

T

Showcase successUser satisfactionEmployee engagementAdoption velocity

Page 17: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Serves as a role modelArticulate value proposition Issue future company-wide announcements and updates

Executive Support

Page 18: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I
Page 19: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

“Use Case” DrivenLook to the BusinessSales and MarketingR&D, Production and OperationsFinance and AccountingInformation TechnologyHR and Internal CommunicationsLegal & Compliance

Page 20: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Map solutions to business challenges

[Possible Office 365 solution] [Possible Office 365 solution]

[Department/team] [Department/team] [Department/team]

[Possible Office 365 solution]

[Business scenario] [Business scenario] [Business scenario]

[Challenge] [Challenge] [Challenge]

Page 21: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Gather Your Champions/Key Stake Holders

Adoption Communication Plan Release in Phases

Page 22: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Champions Rock Your ProjectTop down and bottom up – gotta have bothThe most excitedThe biggest critic

Page 23: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

How will champions support you?

Champions will help to:

Champions will help reduce the strain on the resources of the core project team, and help drive engagement throughout the community.

Create the groundswell and enthusiasm that grows adoption of improved ways of working.

Build a circle of influence amongst their teams.

Bring the new ways of working to life across teams.

Identify business challenges and possible solutions.

Provide feedback to the project team and sponsors.

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Page 24: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

http://www.contentpanda.com/content-panda-for-sharepoint-end-user-adoption-guidance-white-paper

Content Panda for SharePoint End User Adoption GuidanceThis white paper introduces Content Panda for SharePoint. Learn about our company and our technology as well as how to accelerate user adoption; simplify training and support; and promote governance and policies. 

Page 25: SPTechCon San Francsico 2016   When SharePoint Needs a Spark - Building an End User Adoption Campaign Part I

Heather NewmanCMO, Co-Founder, Maven, [email protected] Blog: https://www.contentpanda.com/blog/Marketing Blog: www.creativemaven.com/blogTwitter & Instagram: @heddanewman