spu information science institute of sripatum university sripatum university 1 cis511 information...
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SPU
Information Science Institute of Sripatum University
Sripatum University1
CIS511
Information System Architecture
สถาปั�ตยกรรมระบบสารสนเทศ
Asst.Prof.Dr.Surasak Mungsing
[email protected] [email protected]
http://www.spu.ac.th/teacher/surasak.mu
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Lecture 04 E-Commerce Applications
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Information Science Institute of Sripatum University
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Financial business transaction that occurs over an electronic network
Sometimes callede-business
What Is E-Commerce?
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Information Science Institute of Sripatum University
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M-commerce
E-commerce that takes place using
mobile devices
What Is E-Commerce?
How are e-commerce transactions conducted? Primarily through desktop
computers
Wirelessly using handheld Web-enabled devices
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Information Science Institute of Sripatum University
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What Is E-Commerce?
What is a bricks-and-mortar business?
Company with a physical location, such as Wal-Mart or Kmart
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Information Science Institute of Sripatum University
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What Is E-Commerce?What is a clicks-and-mortar business?
Company with a bricks-and-mortar location as well as an online presence
Some companies have onlinepresence without physical locations
E*Trade andAmazon.com
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Information Science Institute of Sripatum University
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E-Commerce Business Models
What is business-to-consumer (B-to-C or B2C) e-commerce?
Sale of products or services from a business to the general public
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Information Science Institute of Sripatum University
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1: Customers buy products and services online
2: Network contains Web hosting, security, and backup
3: Warehouse receives and fulfills order
E-Commerce Business Models
How might a B2C e-commerce business operate?
INTERNET
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Information Science Institute of Sripatum University
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E-Commerce Business Models
What is consumer-to-consumer (C-to-C or C2C) e-commerce?
Individuals using Internet to sell products to other individuals
Online auction, such as eBay
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Information Science Institute of Sripatum University
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E-Commerce Business Models
What is peer-to-peer (P2P) e-commerce?
Users connect to each other’s hard disks and exchange files directly
Consumer can pay another consumer to copy file
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Information Science Institute of Sripatum University
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E-Commerce Business Models
What is business-to-business (B-to-B or B2B)e-commerce?
Sale and exchange of products and service between businesses
Many businesses engage in both B2B and B2C
Supply chain creates and distributes products
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Information Science Institute of Sripatum University
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E-Commerce Business Models
What is business-to-employee (B-to-E or B2E) e-commerce?
Use of intranet technology to handle activities that take place within a business
Increases profits by reducing expenses withina company
Also called
intrabusiness
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Information Science Institute of Sripatum University
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E-Commerce Business ModelsWhat are some advantages of e-commerce?
• Global market 24/7
• Businesses have access to 459 million people with Internet access
• Customers can conduct price comparisons easily
• Feedback can be immediate
• Changing information can be available quickly
• FAQ (frequently asked questions) pages can provide easy access to customer support
• Ability to gather customer information, analyze it, and react
• New and traditional approaches to generating revenue
• Manufacturers can buy and sell directly, avoiding the cost of the middleman
• Distribution costs for information reduced or eliminated
• Options to create a paperless environment
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Information Science Institute of Sripatum University
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E-Commerce Revenue StreamsWhat is a revenue stream?
Method a business uses to generate income
Single Web site may use more than one method of generating revenue
direct sales of a product or
service
electronic software distribution
software rentals
advertising
subscriptions
Web hosting
online storage services
Internet access
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E-Commerce Revenue Streams
What is electronic software distribution (ESD)?
Sale of digital products such as software, music, movies, books, and photographs
Purchase entitles you to download one copy of item
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E-Commerce Revenue StreamsWhat is advertisement revenue?
Sites earn commissions from advertising sponsor when visitors make purchases as a result of clicking advertisement on Web page
advertisementadvertisement
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Information Science Institute of Sripatum University
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E-Commerce Revenue Streams
What is a Web hosting service?
Assists people and companies in hosting their Web site
Provides hardware, software, and communications required for a Web server
Some provide services that include managing payments and tracking inventory
Web serverComputer that delivers Web pages to users
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The E-Retailing Market Sector
What is an electronic storefront?
Web site where e-retailer displays its products
Shopping cart allows customer to collect purchases
Also called online catalog
add to cart
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Other E-Commerce Market Sectors on the WebWhat is online banking?
Pay bills from your computer
Transfer money electronically from your account to a payee’s account
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Other E-Commerce Market Sectors on the WebWhat is online trading?
Invest online in stocks, options, bonds, treasuries, CDs, money markets, annuities, and mutual funds without using a broker
Transaction fees are less expensive
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Information Science Institute of Sripatum University
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Other E-Commerce Market Sectors on the WebWhat travel services are available on the Web?
Driving directions and maps
Airline, hotel, and car reservations
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Other E-Commerce Market Sectors on the Web
What is a shopping bot?
Web site that searches for the best price on a specific product
Also called a shopbot
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SPU
Information Science Institute of Sripatum University
E-Commerce System ArchitectureE-Commerce System Architecture
Source: James A. O’Brien : 2009
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Information Science Institute of Sripatum University
Customer Relationship Management SystemCustomer Relationship Management System
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Information Science Institute of Sripatum University
Enterprise Resource Planning (ERP) System Enterprise Resource Planning (ERP) System
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SPU
Information Science Institute of Sripatum University
Supply Chain Management (SCMSupply Chain Management (SCM) System System
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Information Science Institute of Sripatum University
Principle of SCMPrinciple of SCM
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Information Science Institute of Sripatum University
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Information Science Institute of Sripatum University
E-Marketing
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Information Science Institute of Sripatum University
Nine-step e-Commerce DevelopmentNine-step e-Commerce Development
( ที่��มา : ดั�ดัแปลงมาจาก วั�ชรพงศ์� ยะไวัที่ย� ,2542)
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SPU
Information Science Institute of Sripatum University
Nine-step e-Commerce DevelopmentNine-step e-Commerce Development
( ที่��มา : ดั�ดัแปลงมาจาก วั�ชรพงศ์� ยะไวัที่ย� ,2542)
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Information Science Institute of Sripatum University
E-Commerce Deployment
( ที่��มา : ดั�ดัแปลงมาจาก วั�ชรพงศ์� ยะไวัที่ย� ,2542)
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SPU
Information Science Institute of Sripatum University
e-Commerce Back Officee-Commerce Back Office
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SPU
Information Science Institute of Sripatum University
e-Commerce Front Officee-Commerce Front Office
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Information Science Institute of Sripatum University
e-Commerce activitiese-Commerce activities
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Information Science Institute of Sripatum University
Web hosting consideration Web hosting company
Reliability
Availability
Redundancy
Hardware
Monitoring
Backup
Technical Support
Support Hours
Policies
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SPU
Information Science Institute of Sripatum University
Web hosting Consideration (contd) Operating System
Disk Space
Data Transfer
Database
Script Languages
Unique IP Address
Secure Server
Payment Terms
Price
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SPU
Information Science Institute of Sripatum University
E-Payment
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Information Science Institute of Sripatum University
Credit card verification
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