39 Offices in 19 Countries

Content choice – active or passive?

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Choice has been enabled• Cliché – technology runs ahead of the law and business models

• Choice is enabled as a result

• But often, not for long Government intervention Corporate reaction from existing players

• Consumers getting on with it – legally or otherwise

• Diminishing returns in fighting?

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Some statistics

• According to comScore, the total U.S. internet audience watched 43.5 billion videos in December 2011. 182 million U.S. internet users watched online video content for an average of 23.2 hours per viewer throughout the month

• The Web Video Marketing Council predicts that by 2015, more U.S. Internet users will access the web via mobile devices than through PCs

• 75% of U.S. smartphone owners watch online video on their smartphones and 26% do so every day, a Google article reveals

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Some statistics contd

YouTube Traffic

• 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.

• Over 4 billion videos are viewed a day

• Over 800 million unique users visit YouTube each month

• Over 3 billion hours of video are watched each month on YouTube

• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

• 70% of YouTube traffic comes from outside the US

• YouTube is localized in 39 countries and across 54 languages

• In 2011, YouTube had more than 1 trillion views

• In 2011 there were almost 140 views for every person on Earth

Read more at http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/#rb62ZyrzrSHCUGOv.99

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Some statistics contd

• 500 years of YouTube video are watched every day on Facebook

• Over 700 YouTube videos are shared on Twitter each minute

• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week

• An auto-shared tweet results in 6 new youtube.com sessions on average

• There are 500 tweets per minute containing a YouTube link

• Millions of subscriptions to YouTube happen each day. (Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site)

• More than 50% of videos on YouTube have been rated or include comments from the community

Read more at http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/#rb62ZyrzrSHCUGOv.99

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Client Service and Feedback

Value-based Pricing

Process and Resource

Optimization

Training and Development

Project and Knowledge

Management

Client

Some statistics contd

StaffingModels

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Client Service and Feedback

Value-based Pricing

Process and Resource

Optimization

Training and Development

Project and Knowledge

Management

Some statistics contd

StaffingModels

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What was proposed . . .

Convergence Review – CSE thresholds

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Proposed regulation

• The criteria that the Review set out for determining whether a content provider is a CSE were: they have control over the content supplied there are a large number of Australian users of that content they receive a high level of revenue from supplying that content to

Australians.

• The result would have been: the new enterprises that were to be classified as CSEs, and thus

require content regulation were . . . the same group of enterprises that are currently the subject of content regulation

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Comments on proposed regulation

• Review has noted, but has not really addressed, the structural changes that are upon us.

• Despite ongoing territorial copyright issues and the like, the reality is we have a global market and appetite for content.

• And we have increasingly varied means and opportunities to consume the content we want to see and hear.

• Even accepting the Review’s statements that it is the traditional players that still have the most influence, this will change.

• The difference between now and previous reviews of content and media are that Australians now know what they are missing out on if attempts are made to stop or restrict access to content they want.

• That remains the real challenge for the sector.

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Comments on proposed regulation

• Whether this new fund will ease that debate remains to be seen, but there is a sense that all of this is arranging things nicely in the little safe pond, just hoping that the inundation that is upon us will somehow spare us any local damage.

• In addition, the Review rides an uneasy line regarding innovation in the sector. The message seems to be – while you are “small”, we’ll leave you alone, but get too successful and you may need to be regulated regarding Australian content.

• Well, maybe, but equally the message to existing big players could be adapt or die.

• No-one really bemoans the decline of fixed line telephones, or the innovation of electric public lighting, or any other of the myriad developments in technology over the last 100 years.

• And despite some views, there is nothing inherently different about the media sector that insulates it from further technological change.

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Resisting change

• to prevent consumers accessing content on their own terms and in their own time will require ever more tight, interventionist, and draconian regulation and sanctions

• The more draconian and interventionist those sanctions are, the less popular and more politically difficult they will become to pass and enforce

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Embracing change

• To accept the changes will require commercial bravery – not a feature the Australian content and media industry is known for

• Government would need to adopt a much more “hands-off” approach to an industry that has, some would say, dictated terms to government

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