TO STRIKE A BALANCE BETWEEN FUNCTIONALITY AND PRACTICALITY, MAKING IT POSSIBLE TO THINK

OF THE UNTHINKABLE AND CONVERTING UNWEARABLE TO WEARABLE

TO EMERGE AS A [TECH]NO-DROME, HERMETIC BRAND -- PERSPICACIOUS IN RE-USING THE MARVELS OF THE NATURE TO MAKE THE UNCANNY AND UNCOMMON, COMMON.

[HE]MAN [RE]SEARCHER PATH[FIND]ER REC[HT]LUSIVE TECHNO[DROME]

CENTRAL VALUE [CONTRA]THESIS

EXPRESSIVE VALUES RULES RECH[T]D, FUNCTION

AND EMOTION, BIO-MIMICRY, TEMPATION

INSTRUMENTAL VALUES RESEARCH

(TECHNOLOGY USE, MATERIALS AND WORKING TECHNIQUES)

MAD SCIENTIST

UN-EARTHY~SUPERNATURAL

MONSTER

TECHNOCRAT

PATHFINDER

BROKEN GLASS

STORYBOOK/FAIRYTALE

RAG-PICKER

ADVENTURE

ARCHETYPE: THE MAD SCIENTIST

ARCHETYPE FOR POSITIONING: [CONTRA]THESIS

ARCHETYPE FOR PRODUCT: ROBO-COCO

ARCHETYPE FOR COLLECTION: UNCANNY

ARCHETYPE FOR MERCHANDISING: TEMPTATION

BRAND SRULI RECHT

DATE 26TH NOV-12

ALEXA

URL HTTP://SRULIRECHT.COM

MONTHS 3

GLOBAL RANK 22,25,364

SITES LINKING IN 238

TIME ON SITE 01:42

SEARCH 33.30%

SRULI RECHT - 42.17%

RECHT SRULI - 28.70%

THE DAMNED IS SR106 - 17.2%

BROWSING LOCATION NA

SIMILAR NAME SITES SRUI.CN

SRU.EDU

SRU.AC.TH

OTHER SITES OWNED NA

DATE 26TH NOV-12

KEYWORD SRULI RECHT

INTEREST OVER TIME 53-100

RELATED TERMS NA

FACEBOOK

URL HTTPS://WWW.FACEBOOK.COM/PAGES/SRULI-RECHT/

LIKES 2,009

TALKING 22

TWITTER

URL HTTPS://TWITTER.COM/GETNSURLY

FOLLOWERS 204

FOLLOWING 7

TWEETS 365

INSTAGRAM NA

PINTEREST NA

BUCKLE-LESS BELT

SHOE MADE FROM WHALE FORESKIN

CONCRETE BUCKLE

ALL NEW ONLINE SHOPPING EXPERIENCE WITH AN ADDED FEEL BUY-O-LOGY

AVATARS

DESIGN CRAZIES

ORDNANCE

INSTALLATION IN NEW YORK SUBURBS

CONTROVERSY- ATTENTION-UNCOMMON

INVESTMENT COST( )

ONE TIME DEVELOPMENT CHARGE - WEBSITE 22000

MAINTENANCE(ANNUAL) 1800

MOBILE APP DEVELOPMENT

IOS 9000

ANDROID 7750

MAINTENANCE(ANNUAL) 400

COST OF INSTALLATION IN NY - RENT 449

TRANSPORTATION 3000

INSTALLATION CHARGES 700

TOTAL INVESTMENT 45099

BIO-MIMICRY - EXAMINATION OF NATURE, ITS MODELS, SYSTEMS, PROCESSES, AND ELEMENTS TO EMULATE OR TAKE INSPIRATION FROM IN

ORDER TO SOLVE HUMAN PROBLEMS

COLLABORATION : NON-FASHION = FASHION

UNDERSTANDING NATURE BIO-MIMICRY FASHION

AUDIO VISUAL

PROF. DANILO VENTURI, POLIMODA, PROF. AKI CHOKLAT, POLIMODA PROF. MARCO CRISCI, POLIMODA, PROF. VERONICA BOGAO, POLIMODA

PROF. RUGGERO MENGONI PROF.CLAUDIA ATTIMONELLI PROF. ALVISE ZICHE PROF. CLAUDIA DEL RE PROF. BENJAMIN MALHOTRA PROF. VITTORIO BINI PROF. JOHANNES EGLER PROF. ROBERTA PANZANELLI ABIGAIL RAANDS, POLIMODA, MENTOR SAYAL P ELIAS, STUDENT, FTF, POLIMODA ANTONIO BARBOSA, STUDENT, FBM, POLIMODA

CREDITS