ss creative · tip 3: optimize your headers, page text, and images to include all of the search...

Abuzz

Video

Claim and Optimize Your List ing!

CREATIVE

GOOGLEMY BUSINESS

MarketingHELPFUL

SEO

BY MARCIE WOLF

coolWeb

tips

5YEARSIN BUSINESS

FROMMARCIE’SDESK

5 Fun Years!ABUZZ CREATIVE

Eric Davis and Marcie Wolf launched Abuzz Creative in November 2014 and are celebrating five years in business!

Marcie Wolf has almost 25 years of experience in web design and 10 years of experience in social media management. Marcie was one of the founding partners of AlphaGeek Web Design which she owned with her partner for 12 years. Marcie is more than just a web designer. Marcie understands the larger digital marketing picture and knows how important social media is to the overall success of your business.

Eric Davis has over 20 years of experience in video production, video editing, photography, and online marketing. Eric produces videos for TV commercials, movie theater advertising, and campaigns for local non profit organizations.

One of my favorite things to do is to provide helpful tips on marketing, social media, and how to manage your own WordPress website.

I hope you find this guide to be a handy resource for all things marketing. I love sharing unique tips and helpful reminders that help you manage your marketing better.

Follow Abuzz Creative on Facebook for updates on upcoming classes and training sessions. My #SocialBuzz classes focus on timely marketing topics so you can be more confident when it comes to managing your own social media channels.

WE GET PEOPLE

BUZZING ABOUT YOUR BUSINESS

WW

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Improve These ThreeMarketing StrategiesIn order for your business to succeed in today’s connected world, you have to up your digital game! Your customers are online and that’s where they want to connect. Since online is where today’s buying process begins, improving three key digital marketing strategies should help your business.

1. Have a Responsive WebsiteYour website is the hub of your marketing and the online home for your business. Make sure your website provides a great user experience with a positive first impression. Your website needs to resize on all devices while showcasing your expertise, products, and services.

2. Jump Start Your SEOA beautiful website is not nearly enough. You are competing with thousands of websites in your industry alone so your website needs to be optimized for search engines. SEO helps your website show at the top of results when a potential customer searches for what you do. SEO can help you compete by being more visible.

3.UseEmailMarketingEmail marketing still has the highest ROI of all your marketing channels. Build a list with names and emails of people who are interested in your business. Use email marketing to drive relevant traffic to your website.


Website Tips

Simple Steps to Improve SEOSearch engine optimization may sound daunting, but there are easy updates you can make to optimize your website Check out these five simple SEO tips to help you optimize your site and get more organic traffic from Google.

Tip 1: Identify keywords that your potential customers are using when they search for your products and services.

Tip 2: Write descriptive page titles and add unique meta descriptions that match your web page content.

Tip 3: Optimize your headers, page text, and images to include all of the search terms you identified in Tip 1.

Tip 4: Optimize online listings and social media profiles with what you do, your location, and contact info.

Tip 5: Build relevant and quality links to your website from authority websites (i.e. the chamber of commerce).

Fixing these basic SEO steps should help improve your rankings, resulting in more visitor traffic to your website.

The main image on your website gives us a first impression of your business. The photos or graphics that we see above the scroll help us decide if we will venture further down the page.

A person spends about 6 seconds looking at your main image so make sure it gives your website visitor a great first impression, shows us what you do, and reflects your unique brand.

w Don’t use stock photos found on other websites!

w Choose images that are relevant to what you do. w Share photos of the familiar faces at your company.

w Create a short slideshow of your services.

48% of users say a website’s design is an important factor in deciding the credibility of a business. Make sure your main home page image gives the right impression and tells a first time visitor what you do!


What’s Above the Scroll?

3 Things Hurting SEO

SEO

If you feel that something is wrong with how your website ranks on Google, there are three things that are most likely the culprit.

w Your website is not responsive. It’s not mobile friendly.w Your website is not secure. It’s not using HTTPS.w Your website is slow. It takes too long to load.

These three technical aspects have an impact on how a search engine can access, review, and rank your site. These issues are easy to fix!

For the best value in quality production, hire a professional.

Hiring a pro is cheaper than you think!

Marcie Wolf is the Website Guru at Abuzz Creative with 25+ years of

experience

Website Issues


Tell a great story in your advertising, promotions

and marketing with video. Eric has the skills and equipment to produce high quality videos for TV, movie theater ads,

and social media.

Naming Your PhotosFor SEO

Don’t upload files with the default name assigned by your camera (DSC4567.jpg). Since WordPress uses the file name to create an image title for you, your file name should describe the image with keywords.

Use hyphens (-) as word separators in your file name. Search engines use hyphens as markers between words. They see “image-file-name.jpg” as “image file name” so make sure those are all good keywords.

Don’t use underscores (_) between words. Search engines don’t recognize underscores as markers between words. They see “image_file_name.jpg” as “imagefilename” which won’t help your page SEO.

Camera File Name Hyphens for SEO No Underscores

Something as simple as creating good file names for your website photos can help your search engine optimization!

Is Your WebsiteResponsive and

Mobile Friendly?


Photo tips

Image SEO starts with the file name. Google needs to know what your image is about so use relevant keywords that match up with how people search. Instead of using camera file names (DSC1234.jpg), your file name should be descriptive: my-amazing-website-sample.jpg

People with visual impairments use screen readers and he “alt” text tells them what’s in the image they can’t see. Your text in this field should describe the photo. This is not the place to stuff a bunch of keywords for SEO. Your goal is to help the visually impaired visitor so only use keywords that describe the photo.

When saving your images, the right format depends on the kind of image and how you plan to use it. JPEG: Photos for best color and clarity with a relatively small file size. PNG: Logos and when you need to preserve background transparency.

Descriptive Names Optimize Alt Tags Web File Formats

Responsive Website A responsive layout adapts and changes for different screen sizes.

Your website must be responsive to support all of the devices available today.

One Site. All Devices

Website content and features need to be available on all devices.

None of your content should be “hidden” or “turned off” for certain devices.


Apply these great tips to further improve your SEO and to provide a better user experience for website visitors.

SOCIALMEDIAHOW TO BUILD A BETTER PRESENCE

“COMMUNITYIS KING”

CARLOS GIL

In 2018, Facebook made a big update to their news feed which prioritizes posts from family and friends first, then your business posts. Since Facebook organic reach has plummeted, you’re lucky if 1% of your followers even see your posts.

You may want to focus more of your marketing efforts on channels like Instagram or LinkedIn, or Email Marketing.

BIGDROP ON FACEBOOK

1. Set your objective. Why are you online?2. Know your audience. Who are your customers?3. Be human and likable. Humanize!4. Build relationships, not followers.5. Focus on engaging instead of selling.6. Pay to play. Run ads and boost posts.7. Create quality content people like. The key relationship between you and your customer needs a human touch. People don’t want to be sold to on social media. They want to engage with you. They want to be entertained. They want to learn. Focus on putting the “social” back into your social media marketing strategy and you’ll build a bigger, better community of your own.

@ A B U Z Z C R E A T I V E . C O M

Put the Social Back Into Your Social Media


Service BusinessT O O B O R I N G F O R S O C I A L M E D I A ?

Your service business needs to be active on the right social channels so you can stay in front of people. That way your business is top of

mind when they need your services. You’re not boring. You just have to be more creative when it comes to what you post!

Make sure you don’t treat social media like advertising. Create content that people will enjoy and will find entertaining or

educational. Create posts that help people get to know you and your staff better. Share stories that make people

laugh. Make DIY or How-To videos. Share valuable industry articles.

Just make sure you continue to stay in front of people so your business is top of mind when

they need your services!

Instagram isn’t just for retail businesses. If you

own a service-based business, there are

lots of opportunities for promoting

your business on Instagram.

INSTAGRAM FOR BUSINESS


C L A I M A N D O P T I M I Z E Y O U R G O O G L E B U S I N E S S P R O F I L E F O R L O C A L S E O

Google My Business is a free tool that lets you control how your business appears on Google Maps and Google search results.

Posts are a great way to share business news, offers, sales, promotions, and events. Get found by people who are searching for a business like yours.

Add an image or video, and add a call-to-action with a link to your website.

Don’t bother adding hashtags, they are pointless here.

New posts are active for 7 days so post frequently (at least once a week).

Download the Google My Business app to easily add new posts, plus you can see analytics for your business listing.

Your Google My Business posts will have a positive effect on your Local SEO so take advantage of this free feature.

Posts

Google search results prioritize Google My Business listings so make sure you take the time to optimize your listing. Providing key business information in Google My Business can improve your local ranking and enhance your presence in Search and Maps.

UpdateYourGoogleMyBusinessListingw Keep your description currentw Add new photos and videosw Share posts and create offers often

Treat your listing like another little website and keep it current and optimized. You should see improvements in your local search results in no time!

Your Profile MattersGoogle My Business can improve the visibility of your business through local SEO and will give you opportunities to connect with new audiences. Yes, there is a degree of time and effort involved in maintaining your listing, but the benefits of Google My Business far outweigh the investment required to get started.

Near Me SearchesGoogle Trends data shows the dramatic increase in “near me” search queries providing businesses with an opportunity to target potential customers seeking a local business. Appearing in these types of local searches can mean big business for you!


Google My Business

Anyone can capture video with a smartphone, but there are times your business needs a more professional production.

A videographer has the right cameras, studio lighting, and creative editing expertise for producing high quality videos for TV, movie theaters, and online marketing.

First, you need to know the distribution points for your video. Is this for advertising on TV or at the movie theater?

Write your script, then read it aloud while timing yourself. Make sure your script does not go over the maximum length allowed for your ad.

Plan your shooting schedule and the locations. Do you need lighting? Do you need microphones?

For the best in value and video quality, hire a professional.

Hiring a pro is cheaper than you think and people notice the difference!

VIDEO SERVICES


Videomarketinghasbecomemorepopularbythedayandcanbeusedjustaboutanywhere!Whatarethebenefitsofvideomarketing?

IncreaseBrandAwareness:Videosofyourbusinessaremorememorablethanthewrittenword.Peoplegetexcitedwhentheyseepeopletheyknowinavideoortheyrememberyourmessagebetter.

ImproveYourOnlinePresence:YouTubeisanotherpopularwaytosearchforthings.Createandoptimizeyourownchannelwithyourvideosandyouwillincreaseyouronlinevisibility.

HumanizeYourMessage:Videosletyoushowyourtruepersonalitysoviewerscangettoknowthepeoplebehindyourcompany.Weprefertoworkwithpeoplewelike,soshowtherealyou!

GoogleLovesVideos(they do own YouTube): Since YouTube and Googleareconnected,keepingyourYouTubechanneloptimizedwillhelpwithyouronlinevisibility.GooglefindsthemostoptimizedresultsinYouTubevideodescriptionsandincludesthosevideosinvariouskeywordsearches.

Videoswillhelppromoteyourbusinessforalongtimetocome.Youdon’tneedahugebudget,either.Hiringaprofessionalisnotasexpensiveasyouthink!

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