ss2011 v.4.3
TRANSCRIPT
Company Introduction October 2011
Content
Confidential 2
I. The company
II. We mean quality
III. The benefits of choosing Senersun
The company / Overview
Confidential 3
French company - Solar panel manufacturer
Modules produced in our integrated factory
Emphasis on Quality at every level
300 MW capacity in 2012
Division of
Company snapshot
The company / Milestones
Confidential 4
2008
Creation of
Senergy Corp.
2009
Creation of
Senersun
Oct. 2011
Acquisition of Shinew
Photoelectronic
Technology Feb. 2011
Offices in Italy, Spain
March 2011
Netherlands office
Sept. 2011
4MW Solar farm - Italy
January 2011
Agreement with STS:
100% certification
Our growth is driven by quality enhancement and local customer service
Company’s Milestones
Financed by:
The company / Management
Confidential 5
ALEXANDRE MINUZZO Chief Executive Officer CEO of Senergy Corporation
Former Director of Procurement at Trina Solar
BBA Marketing (USA), BBA International Business &
Degree in Finance (France)
WALTER VAN LOON Sales and Marketing Director 10+ years senior management experience in the PV industry
PV industry guru, with extensive knowledge and networks.
Business School Netherlands
JORGE PRADO Manager Senersun Spain
PAOLO FANNI Manager Senersun Italy
Experienced Management Team
Experience worldwide to meet your expectations
FRANCOIS BETOUIGT Manager Senersun France
The company / Local presence
Confidential 6
Local offices
Operations
Marseille, France
Barcelona, Spain
Milan, Italy Bordeaux, France
Roosendaal, Netherlands
Ankara, Turkey* Istanbul, Turkey*
Present throughout Europe
*Opening in December 2011
The company / Value chain
Confidential 7
INGOTS WAFERS* CELLS PANELS QUALITY
CONTROL* CUSTOMER
SERVICE SILICON
*outsourced to strategic partners
Vertically integrated business model
The company / Company reliability
Confidential 8
Financial sustainability :
Division of Senergy Corp. : strong financial
assets
Senersun and its branches don’t bear the
factory’s financial risks
Senersun’s liability immutable over time
Senersun modules are covered throughout their lifetime,
no matter what
Senersun
France Senersun
Factory Risk
Product sustainability :
International Insurance (Chubb)
Risk coverage for our customers
Covers: civil liability, products and
operations
100% product quality guaranteed: tests both
in-house and independently
In-house quality
100% Third party testing and
certification
Company’s long-term sustainability
Confidential 9
The company / Eco-responsibility
Confidential 9
Factory’s compliance with international
and local regulations
Independent inspections on a regular
agenda to check our results
ISO 14001 certification in progress
In-house waste management program
Clean disposal of the waste generated by
the factory
Waste water treatment system
Better quality = Reduction of mid-
term disposal
Eco-minded office behaviour
Waste management in factory
We mean Eco-responsibility
Recycling program
Member of CERES recycling program
Silicon broken during cells production is recycled
Internal recycling program on components
Supplier recycling program
The company / References
Confidential 10
9kW - SSM72A, France
Solar farm with SSP60C - Arezzo province, Italy Quantity: 4MW
Utility-scale projects
Roof-top installations
Specific applications
Carport with SSP60C - Spain Quantity: 3kW
3kW - SSP60C, France 3kW - SSM72A Solrif, France
Examples of projects
Content
Confidential 11
I. The company
II. We mean quality
III. The benefits of choosing Senersun
We mean quality / The highest quality rate
Confidential 12
Highest quality rate on the market
80% 82% 84% 86% 88% 90% 92% 94% 96% 98% 100%
Manufacturer 7
Manufacturer 6
Manufacturer 5
Manufacturer 4
Manufacturer 3
Manufacturer 2
Senersun
Overall Quality yield rate (based on STS’ results - June/September)
Source: STS Certified, September 2011
We mean quality / Manufacturing
Confidential 13
- Modules manufactured in Senersun’s factory
- Strategic location for better cost-competitiveness
- Vertical integration (Ingots, Cells, Modules)
- 430 employees worldwide (as of 10.2011)
Senersun’s factory
0
50
100
150
200
250
300
Silicon Ingots Cells Modules
Capacity per workshop (in MW)
2010
2011
2012
The module factory: 300MW in 2012
factory
We mean quality/ Workshops
Confidential 14
Solar ingot workshop
100 x Mono ingot furnaces
20 x Poly ingot furnaces
Solar cell workshop
Printing machine: BACCINI italy
Sintering machine: DESPATCH usa
Solar cells Crystalline
silicon ingots
Vertical integration: our workshops
factory
We mean quality / Manufacturing
Confidential 15
State-of-the art equipments & Automated production lines
factory
Vertical integration: our module assembly workshops
We mean quality / In-house quality
Confidential 16
The highest quality level on the market
ISO Compliant factory (9001:2008 Quality
Management System)
Automated production lines
High-end testing equipments (Flash, EL)
Modules produced in clean room level
environment
In-house quality process
EL tests: before and after the lamination
Flash test: performed on high quality equipment
Tests performed on Industry-leading
equipments: AAA class, IEC certified
We mean quality / STS certification
Confidential 17
Exclusive independent 100% testing:
Every Senersun panel is re-checked
and validated one by one, not
based on samples
10 categories of tests including:
EL
Flash + analysis
Technical tests, etc.
STS unique operation process:
Cost effective and fast
Senersun + STS
strategic partnership Better quality,
better cost efficiency
Third-party testing = 100% Zero defect
Wormanship defect vs quality Packaging checking EL test: an « X-ray » of the panel
We mean quality / 100% Perfect quality
Confidential 18
Workmanship risk
Our solution: Visual inspection
Water-proofing checking
Components, Connections checking
Electrical risk
Our solution:
Quantity, packaging
Container loading check
Electrical risk
Our solution:
Electrical characteristics
Electro luminescence
√ X √ X √ ?
A solution to EVERY risk
X
Certifications (Compliance
checked by STS)
Components Compliance to
certificate checked
and validated
We mean quality / Warranty
Confidential 19
Product fully certified:
Testimony of Senersun’s quality and safety standards
Modules and components’ compliance with certificates checked by STS
Warranty throughout the module’s lifetime
10-year product warranty
Power output: 90% for 10 years; 80% for 25 years
Materials Quality materials only
(Senergy channel)
Modules Compliance to
certificate checked
and validated
Safety and warranty
Content
Confidential 20
I. The company
II. We mean quality
III. The benefits of choosing Senersun
Why Senersun / Increase your sales
Confidential 21
“When we look at the results, Senersun helped us
increase our business rapidly and if we listen to their
comments, our customers are all satisfied with the
modules’ quality”
Jens Van Hove - Owner, Artinis
“The solar modules look great and quality is
excellent, I am very impressed with your
company”
Shaun F. - Installer
Give the right pitch to your customers:
Our mission
INCREASE YOUR SALES!
Best Quality-to-
price ratio European team
Every module checked
and certified
To maintain the highest quality
standards, all Senersun panels
are re-checked, validated, and
certified by an independent
testing center
The only manufacturer
able to offer this level
of reliability at such
competitive price
Factory managed by
European experts
Why Senersun / The best ROI
Confidential 22
The best return on investment
-10.000 €
-5.000 €
- €
5.000 €
10.000 €
15.000 €
20.000 €
25.000 €
30.000 €
1 3 5 7 9 11 13 15 17 19 21 23 25
Ideal ROI
Senersun - STS Certified
Chinese Manufacturers
Japanese Manufacturers
Unrivaled
quality level
Affordable
Price
Best ROI for
your customers
Senersun’s ROI vs other manufacturers Strict in-house quality process
100% third party testing for a
100% quality
Cost effective business-model
Strategic partnerships for a
better cost management
High efficiency guaranteed
over the module’s lifetime
Competitive pricing policy
Why Senersun / Increase your sales
Confidential 23
- Senersun’s Sales kit
Ppt presentation (customized on demand)
Brochures
Merchandising (headsets, laptop bags, etc. )
Specific solutions in collaboration with our Marketing
department (e.g. Taylor-made posters, etc.)
- Some space in our website (Find a local reseller)
- Press release to promote mutual partnerships
- Enquiries received through the website submitted to
our partners:
Marketing support
Senersun partners Home Owner’s
enquiries www.senersun.com
Why Senersun / Product line
Confidential 24
Po
ly c
ryst
alli
ne
SSP36 135-145 Wp
SSP48 180-190 Wp
SSP54 200-215 Wp
SSP60 225-245 Wp
SSP72 270-285 Wp
SSM36 135-145 Wp
SSM72 180-190 Wp
SSM60 200-215 Wp
SSM72 225-245 Wp
Mo
no
cry
sta
llin
e
Thin film modules also
available
From 60 to 295 Wp: the choice is yours
STS checks for Senersun that every module’s
components comply with the certificates
Why Senersun / BIPV Solutions
Confidential 25
Customized to your needs
Engineered to offer the highest reliability
and performance in building integration
Transparency, resistance or aesthetic
factors customizable (glass-glass)
Featuring Senersun’s quality level
STS tested
ISO 9001:2008 compliant factory
Up to 10-year product warranty (Solrif)
Glass-glass Solrif®
2 solutions - 1 definition of quality
Senersun BIPV Solutions
With SSM72
Why Senersun / At your side
Confidential 26
Because behind our leadtime is your reputation:
Service as part of our quality standards
On-time delivery and high-end after sales services
Local support from your order until the panels are
installed
Senersun strives to make sure you and your customers are always 100% satisfied
Better service to strengthen your reputation
Key Take-aways
Confidential 27
Choosing Senersun, you choose a company
that:
Offers the best level of reliability
Offers one of the best quality-to-price ratios
Stay at your side before and after your order
Help you boost your business with concrete solutions
Will make your customers satisfied
In short, with Senersun,
you increase your performance
Quality
Affordable
Price
Service
Success
Key take-aways
Thank you Name, First Name Sales Manager, Senersun
Senersun 16 rue Laurent Sens
33000 Bordeaux France
[email protected] www.senersun.com