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Presentation of MBA Live SSE MBA Stockholm School of Economics September 2007

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This gives an overview of MBALive, a unique compoenent of our MBA program.

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Page 1: Sse Mba Mba Live

Presentation of MBA LiveSSE MBA

Stockholm School of Economics

September 2007

Page 2: Sse Mba Mba Live

Purpose

• The purpose of this document is to present SSE MBA and MBA Live.

• If there are any questions about SSE MBA or MBA Live, please do not hesitate to contact Robin Teigland, Live Case Coach, at [email protected].

• More information on SSE MBA can be found at www.sse.edu/ssemba.

• More information on Robin Teigland, Live Case Coach, can be found at www.knowledgenetworking.org.

Page 3: Sse Mba Mba Live

What is the SSE MBA Program?

• Takes SSE to the global MBA scene An intensive 11-month, full-time Master of Business Administration program Each participant pays own tuition of ~300.000 SEK (not company

sponsored)

• Brings global talent to Stockholm Class of 2007 of 34 participants with wide-ranging professional experience

representing numerous countries, e.g., Canada, Ecuador, France, Germany, Iran, Mexico, Russia, USA

• Blends academic prowess with real-world business skills Encourages problem-based, action learning through knowledge pull and

exposure to “live” problems through Live Cases and Projects Acts as a steppingstone for individuals into top management positions

We take the classroom into reality!

Page 4: Sse Mba Mba Live

SSE MBA Alumni work at a variety of companies

Companies recruiting SSE MBAs

BainBooz Allen Hamilton

De LavalE.ON

ElectroluxEricsson

H&MIKEA

Johnson & JohnsonLagerkvist & PartnersMcKinsey & Company

NCSDNestléNordeaOrkla

SandvikScania

SEBSkanska

SwedbankTata Consultancy Services

Page 5: Sse Mba Mba Live

SSE MBA Class of 2008 Diversity in culture and experiences….

• 28 participants, 16 nationalities (some dual citizenships)

• 18% reside in Sweden prior to program

FranceU.K.

U.S.A.

Guatemala

Brazil

Canada

Germany Italy LithuaniaEstonia

Bulgaria

Russia

China

India

Ireland

Sweden

Page 6: Sse Mba Mba Live

..and in background and gender distribution

• Average work experience: 6.5 years (total ~180 years)

• Average age: 31 years (25-40)

• Gender balance: 50/50 !

Business Adm. (39%)

Engineering,Comp. Sc., etc. (21%)

Law (7%)

Humanities &Social Sc. (32%)

Male Female

Page 7: Sse Mba Mba Live

The core of the SSE MBA program is MBA Live

Click here for an article on SSE MBA in Management Magazine

(In English)(In Swedish)

Page 8: Sse Mba Mba Live

ANALYTICALLEARNING

INTERPRETATIVELEARNING

Guest lectures

In-the-fieldactivities

NewWave

Inter-disciplinary, team-based problem solvingof real-life challenges

Analysis

Theory & model

application

Prior experiencesPersonal & Professional DevelopmentGroup Dynamics & Leadership

Coaching

Prior MBA knowledge SSE MBA coursesResearch resources

Self-awareness

Negotiating

Conflictmanagement

Company Outcomes-Business Recommendations

-Grounded Solutions

Participant Outcomes- Management Knowledge

- Leadership Skills

MBA Live integrates

analytical and interpretative

learning

Feedback

Datacollection

Page 9: Sse Mba Mba Live

MBA Live objectives

• For SSE MBA Participants To develop an understanding of the complexity and dynamics of

organizations• To integrate and apply theoretical management concepts and frameworks to live

management issues together with managers in real companies To develop critical leadership competencies

• To manage group processes in high-diversity teams, managing external stakeholders, and developing others through feedback

To manage an interactive and reflective team experience • Ensure that everyone (MBA Participants, SSE Faculty, and AC company

representatives) learns together through new perspectives and challenging taken-for-granted assumptions

• For SSE MBA Live Organizations and Sponsors To develop feasible recommendations for action to improve the business

performance of the organization To gain fresh outsider, neutral perspectives that spur reflection and

new internal dialogues within the organization

• For the Stockholm School of Economics To further strengthen the ties between SSE and the business community To offer a unique MBA program

Page 10: Sse Mba Mba Live

Close collaboration with organizations is a prerequisite for MBA Live

Previous MBA Live Companies

Page 11: Sse Mba Mba Live

Master CasesThree month projects in groups of 5

• Scania Organizational issues Branding issues Operations analysis

• H&M Key issues for market entry

• 5 different IT start-ups Segmentation and targeting Pricing models IT branding

MC2 – Jan to Mar 06

MC1 – Aug to Dec 05

MC3 – Apr to Jun 06

For an in-depth look at the 2005Uppsala BIO Master Case, go to

http://www.slideshare.net/eteigland/uppsala-biotech-master-case-overview

Page 12: Sse Mba Mba Live

Examples of previous Master Case Strategic Challenges

• Developing market expansion and foreign market entry strategies

• Initiating a diversification strategy

• Designing a customer loyalty program

• Developing a product launch

• Converting from more static budgeting to rolling forecasts

• Commercializing a new technology

• Developing a branding strategy

• Implementing an operational excellence program

• Initiating outsourcing

Page 13: Sse Mba Mba Live

Capstone Projects:4 month projects in groups of 2

• Companies 2006Ericsson

Bonnier

PP Polymer AB

Wave Arts (US)

LHV (Estonian investment bank)

IBM

Electrolux

• Project focus 20062 start-ups

Marketing strategy development

Market entry strategies

Value chain transformation

Enterprise architecture value creation

Integration of knowledge based acquisitions

Page 14: Sse Mba Mba Live

Stora Enso, Board Member• “I think this analysis is better than any consulting company could have

given us.”• “Here’s my card – please call me concerning the partnership opportunities

in Chile.”

Länsförsäkringar, CEO • “As for the service bundling strategy, I think it is obvious that we have to do

some rethinking there.”

Scania executives• "The Live Case has helped us put focus on these issues in the

organization.”• "We have met and discussed these important topics in groups that would

not have met otherwise.”• "Your analyses are right on the spot!”

H&M, CEO and executives • ”This live case really made me reflect on how our company works.”• “It's good that you tell us these things because we don't want to hear

them!"• "I am impressed with this and for the future we want to do more like this

experiment."

What do MBA Live Companies have to say about MBA Live?

Page 15: Sse Mba Mba Live

MBA Live has also resulted in a

Biotech Symposium

in 2005

Symposium Write-up in Sweden’s Largest

Newspaper

Microsoft Office PowerPoint 97-2003 Pres

Click here for more information

on the symposium