ssir nonprofit mangement institute: mobile, social, tech and nonprofits
DESCRIPTION
How mobile is changing the ways nonprofits manage operations, programs, fundraising and communications. How to combat shiny opject syndrome and keep technology mission alignedTRANSCRIPT
The Whole World in Our
Hands: Mobile + Social +
Technology
John Kenyon
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iaEvolution in Tech Intimacy
Evolution in Tech Intimacy
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Evolution in Tech Intimacy
Mobile is Personal
New World of Connection + Conversation
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Mobile Facts 2013
91% US adults own a mobile phone
61% own smartphones
Smartphone sales exceeded feature phone sales
Nonvoice mobile use set to exceed TV time
Sources: ComScore, Neilsen, eMarketer
Nonprofits + Mobile
Operations
Programs
Fundraising
Communications
Communications
Strategy
Website
Texting
Apps
Calling
Mobile Strategy
Don’t Start with Apps
Get in Mobile Mindset – Use Just Your Phone for a Day
Start with Brainstorming Around Mobile, Experiments
Mobile Friendly Website
61% of Mobile Users
Unlikely to Return to a Site
They Had Trouble Accessing
From Their Phone
Source: http://digitalmarketinglab.com.au
Emails Configured for Mobile
Share Pair
Strategy
Website
Where can I start with our strategy, website and email?
Operations | Programs | Fundraising
Mobile Impact
RapidMobilePhone-basedSurvey
Challenge – collect data related to Malaria
Developed toolkit for collecting and reporting via mobile
Operations
IFRC RAMP
Replaces decades-old paper + pencil method
Reduced time and costs of collecting, reporting
Efficient
Effective
Data available - days vs. weeks
Direct data access for program managers
PEAK + Square
Former Process – Register setup
Moved to Square for registration, materials, silent auction
Receipts, nightly deposits
Records and reconciliation with Quickbooks
Mission/ Program Goal:
Get People Engaged with Wildlife
Programs
People share wildlife
sightingsvia mobile
Populates website
Wildlife Watch + Mobile+ Twitter+ Flickr
Robin in San Francisco
#NWF
Start Small (Realistic)
50 unique Twitter Users
200 Wildlife sightings in first month
5 tweets a day
Iwaidja App
Leverages Uptake of Mobile by Indigenous Communities
Mission Aligned – Keeps Language Alive
Iwaidja App
Translate | Record | Share
Mobile + Fundraising
15% of traffic to donation pages - mobile
23% use mobile to help fundraise
Mobile users raise almost 3x more
Donations made via mobile up 205%
Source: 83,000+ campaign participantsArtez http://info.artez.com/mobile-fundraising-research-paper-2013/
How might we integrate mobile in these areas?
Reflection
Text-Based Game
Texting
Online Sign Up or Text DREAM to 38383
What To Text?
Advocacy – protests, calls to action, campaign activity
Events – reminders, tickets on sale, special codes
NOT – Give now!Flickr photo: garryknight
What ideas does this give me for texting?
Share Pair
Track website, email + social media metricsfor mobile
Mobile Access %, Content FavoredWebsite
Your Own Metrics are Most Important
Interesting to Compare
No True Industry-Wide Benchmark
Can we improve how we track metrics?
Reflection
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Shiny Object Syndrome
Shiny Object Syndrome
Why
Emotional
Hope-Based
Combat with
Facts, Research
Reality Check
Mission Focus
Mission Alignment
How does this (project, technology, tool) …
Relate to our strategic goals? Support our mission?
What measureable improvement will this make?
Mobile Actions
Brainstorm Mission-Aligned Activities
Collect Mobile Numbers, Permission to Text
Try Something!
Discussion
All Images: Flickr - Creative Commons License