SSQ Financial Group

We have GOLD at SSQ…Guaranteed!

Agenda

• Who is SSQ?• Product portfolio• Sweet spots• Reward program

2

3

SSQ Financial Group – At a glance• A major Canadian financial institution with more than:

– One million clients– 1,900 employees– $10 billion in assets under management– $3 billion in premium income

• Presence in four sectors of activity: – Individual insurance– Investment and retirement – Group life and health insurance – General insurance

4

Financial Stability

ROE2011

ROE2010*

ROE2009*

ROE2008*

ROE2007*

SSQ 11.3% 15.9% 13.8% 11.3% 13.7%

Manulife 0.2% ( 7.3%) 5.2% 1.8% 18.4%

Sun Life ( 2.2%) 10.2% 3.4% 5.1% 14.3%

Great West Life 17.6% 14.8% 13.8% 12.7% 20.7%

Industrial Alliance 4.7% 12.8% 11.9% 4.0% 15.2%

* According to generally accepted accounting principles in Canada (GAAP)

5

Market Share (%)

Premium Growth (%)

1 Great West 23.8% 0.89%

2 Sun Life 17.7% 7.28%

3 Manulife 16.9% -2.75%

4 Industrial Alliance 7.0% 6.50%

5 DFS 7.0% 6.83%6 SSQ Life 3.6% 35.25%

SSQ Ranks 6th among Canadian LifeCos

Based on 2011 financial results, data by MSA Research

6

Our Lines of Business

Premiums 2011 ($M)

Group insurance 1,298

Investment and retirement 1,027

General Insurance (Auto and Home) 219

Individual Insurance 151

2,695

7

Expansion across Canada

• Offices in Vancouver, Calgary, Toronto, Montreal, Québec and Halifax

• 2010 : Acquisition of SSQ Place in North York

110 Sheppard Avenue East, Suite 500 Toronto, ON

M2N 6Y8

8

Why should you be looking at SSQ?

*A.M. Best

• Our stability & financial strength (A-)*

• Our innovative and competitive investment & insurance products

• Our commitment across Canada

• Our service

• Our professional team

9

Our Dedicated Sales Team

10

Term insuranceIssueages

End Coveragetype

Ratebands

Preferred risks

T10 18-75 85 Individual Multi-Life

Joint first to die

$25,000 – $99,999$100,000 – $249,999$250,000 – $499,999 $500,000 – $999,999

1M+

250K +

T20 18-65 85 IndividualMulti-Life

Joint first to dieJoint last to die

T70 18-60 70 IndividualMulti-Life

1111

Term insurance

• Preferred risks (250K)– NS1, NS2, NS3, NS4, S1, S2

• Renewable (T10, T20) and convertible • Indexation privilege – T10

– Automatic increase for first 5 years: 30%, 25%, 20%, 15%, 10%

• Extreme Disability Benefit (EDB) included– 50% payable in advance

11

1212

Additional benefits

• Accidental death and dismemberment (AD&D)

• Monthly income in case of disability• Child rider• Waiver of premium in case of disability• Benefit in case of fracture

12

13

Rank Company Premium1 T10 A $234.752 T10 B $248.253 T10 C $249.004 T10 D $250.755 T10 E $250.756 T10 SSQ Insurance $251.006 T10 Index. SSQ Insurance $251.00

* LifeGuide, August 7, 2012, including policy fee

Term 10 with indexation option Class 3 - Male, 40, NS, $275K *

14

age amount premium max. increase40 $275,000 $251.00 30%41 $357,000 $303.80 25%42 $426,250 $347.80 20%43 $481,250 $383.00 15%44 $522,500 $393.72 10%45 $550,000 $410.50 -

Class 3 – Male, 40, NS, $275K *

* LifeGuide, August 7, 2012, including policy fee

Term 10 with indexation option

age amount premium 45 $550,000 $603.00

Class 3 - Male, 45, NS, $550K *

15

Critical Illness insurance

16

Critical Illness insurancePlans Base – 3 illnesses

Enhanced – 25 illnesses Child – 28 illnesses

Policy types Individual, Multi-life

Issue ages T10, T75, T100: 18-65 T20: 18-55 T100-20 pay: 18-50 Child - T75, T100, T100-20 pay: 30 days-17

Rate bands $25,000 - $99,999 $100,000 - $249,999 $250,000 - $2,000,000

Additional benefit 4 conditions 10% up to $50,000

Assistance benefit Second medical opinion, medical referral, psychological assistance, legal assistance etc.

17

Critical illness insurance

• Riders– Refund of premiums

• ROP upon death = 100% (all plans)• ROP at expiry = 100% at age 75 (T10, T20, T75)• ROP upon cancellation = 100% after 20 years or at age 55

(T75, T100, T100-20 pay)– Children’s endorsement – 15 illnesses

• Additional benefits– Waiver of premium– Fracture

18

Product positioning

• Very competitive T10 and T20– LifeGuide

19

Universal Life

20

Loan Insurance

2121

Loan Insurance

• Life, credit disability and CI package • Term life insurance is core coverage• Additional benefits:

– Total Disability rider– CI Rider– Waiver of premium in case of total disability

21

2222

Loan Insurance

• Term life insurance– Face amount options

• Level• Decreasing to 50% of initial amount

– Renewable for 5 year terms after initial term– Convertible– Built-in guaranteed insurability feature

• 25% of initial insurance amount (max $100,000)• Up to age 60

– Extreme Disability Benefit (EDB) included• 50% payable in advance

22

2323

Loan Insurance

• Total disability rider– Eligibility

• Employed 25 hours or more per week, 8 months per year

– Issue ages• 18 to 55

– End of coverage• Age 60 (65 if disabled)

– Monthly indemnity• Up to 1.5% of life amount, max. $3,500

23

2424

Loan Insurance

• Total disability rider– Benefit period

• 2 or 5 years– Guaranteed insurability

• Increase proportional to life increase, exercised simultaneously

• Age 55 or less• Monthly indemnity: up to 1.5% of life amount, max.

$3,500

24

2525

Loan Insurance

• Total disability rider– Assistance benefit

• Second medical opinion, medical referral, psychological assistance, legal assistance etc.

– Claims• Proof of loan required

25

2626

Loan Insurance

• CI Rider– 3 illnesses: cancer, heart attack, stroke – Issue ages

• 18 to 55 – End of coverage

• Age 85– Lump sum

• $20,000– Assistance benefit

26

2727

Loan Insurance

• CI Rider– 3 illnesses: cancer, heart attack, stroke – Issue ages

• 18 to 55 – End of coverage

• Age 85– Lump sum

• $20,000– Assistance benefit

27

28

Product positioning

• All-in-one solution: life, credit disability and CI conveniently packaged

• Competitive pricing – specifically level insurance amounts, terms 20, 25, 30 and 35

• Alternative to bank products • Covers line of credit, commercial loans

2929

Commission

29

FYC Years 2 +Loan Insurance 10

40%

3%

Loan Insurance 15

Loan Insurance 2045%Loan Insurance 25

Loan Insurance 30

Loan Insurance 35

Disability rider40% 3%CI rider

30

Whole Life

31

Whole Life is strongest area of growthAnnualized premium market share by product

Q4 - 2012Q4 - 2011

Source: LIMRA7%

32

Persistent high sales of Whole Life Premium growth by product

Source: LIMRA

3333

Product features

33

Type of policy

Entry age Rate bands Cash

valuesPaid-up values

Whole life 20

IndividualMulti-life

0 to 75$10,000 - $49,999$50,000 - $99,999

$100,000 - $249,999$250,000 and over

Year 10

Whole life 100

IndividualMulti-life

Joint 1st-to-dieJoint 2nd-to-die

Year 10

Term 100 none

• Choice of 3 guaranteed products - 20 Pay, Life Pay WL100 & T100

• Generous cash values and paid-up values – starting at year 10

• Lifetime renewal commissions – 2%

• Built-in Extreme Disability Benefit (EDB)

• Additional Benefits: AD&D, MI, Child Rider, WP, Fracture benefit

Product strengths

34

Extreme disability means that the insured is in a state of total and irrecoverable disability as a result of which the insured is wholly unable to work, and that this condition has been declared permanent by a physician.

• No extra cost

• 50 % of the sum insured up to a max. of $250,000

• Payable before age 60

EDB– unique to SSQ

35

36

Lifetime commissions

FYC Years 2-5

Years 6-10

Years 11+

WL 20 50% 5% 2% 2%(up to year 20)

WL 100 50% 5% 2% 2%Term 100 50% 5% 2% 2%

37

Marketing documents

Premium Year 10 Year 15 Year 20

A $2,585.00 $0 $0 $0B $2,857.13 $0 $0 $0SSQ Insurance $2,915.00 $21,750 $37,000 $54,250C $3,017.50 $4,875 $12,625 $24,188D $3,017.50 $12,225 $28,100 $49,600

E $3,077.50 $10,150 $39,025 $67,900F $3,157.50 $0 $0 $0G $3,117.50 $15,655 $30,113 $48,325H $3,227.63 $12,250 $31,500 $53,750I $3,435.00 $20,283 $46,705 $66,525

WL 100 with Cash valuesMale, 45, NS, $250,000, Regular

38Source: LifeGuide March 27 2013

WL 100 with Paid-up valuesMale, 45, NS, $250,000, Regular

39

Premium Year 10 Year 15 Year 20A $2,585.00 $0 $0 $91,121B $2,857.13 $28,001 $42,002 $56,003

SSQ Insurance $2,915.00 $78,250 $109,750 $134,000

C $3,017.50 $0 $0 $49,500D $3,017.50 $10,795 $64,773 $118,75

0E $3,077.50 $23,000 $76,250 $116,25

0F $3,157.50 $31,575 $47,363 $63,150G $3,117.50 $36,498 $61,593 $87,723H $3,227.63 $48,821 $98,620 $135,29

9I $3,435.00 $69,749 $136,812 $166,04

7Source: LifeGuide March 27 2013

WL 20 with Cash ValuesMale, 45, NS, $250,000, Regular

40

Premium Year 10 Year 15 Year 20A $3,802.50 $0 $0 $0

B $4,487.50 $1,750 $13,000 $38,500

C $4,502.50 $9,763 $25,535 $63,115

D $4,540.00 $33,488 $66,975 $89,300E $4,605.00 $12,188 $36,563 $97,500SSQ Insurance $4,655.00 $30,500 $54,500 $83,750

F $4,685.88 $7,678 $26,885 $59,210

G $5,045.00 $12,275 $34,250 $68,700 H $5,045.00 $9,750 $18,938 $32,250

Source: LifeGuide March 27 2013

41

WL 20 with Paid-up valuesMale, 45, NS, $250,000, Regular

Premium Year 10 Year 15 Year 20

A $3,802.50 $0 $0 $250,000B $4,487.50 $12,500 $67,750 $250,000C $4,502.50 $0 $0 $250,000D $4,540.00 $125,000 $187,500 $250,000E $4,605.00 $25,000 $125,000 $250,000SSQ Insurance $4,655.00 $109,500 $162,000 $250,000F $4,685.88 $30,598 $84,171 $250,000G $5,045.00 $25,000 $100,000 $250,000H $5,045.00 $0 $0 $250,000

Source: LifeGuide March 27 2013

42

Term 100 positioningMale, 45, NS, $250,000, Regular

Premium

A $2,432.50B $2,585.00C $2,715.00D $2,722.50SSQ Insurance $2,760.00E $2,805.00F $2,845.00G $2,885.00

Source: LifeGuide March 27 2013

Par products vs. SSQ non-par (CV)WL- 100 Male, 45, NS, $250,000, Regular

43

Premium Year 10 Year 15 Year 20SSQ Insurance $2,915.00 $21,750 $37,000 $54,250A $3,409.30 $14,590 $24,133 $34,335B $4,482.84 $10,842 $33,075 $66,680C $4,658.22 $7,547 $23,121 $64,868D $6,891.84 $17,062 $52,050 $104,935

Source: LifeGuide March 1, 2013

SSQ non-par vs. Par products (Paid-up)WL- 100 Male, 45, NS, $250,000, Regular

44

Premium Year 10 Year 15 Year 20SSQ Insurance $2,915.00 $78,250 $109,750 $134,000A $3,409.30 $50,843 $68,957 $81,193B $4,482.84 $16,205 $47,972 $105,520C $4,658.22 $14,159 $38,729 $98,137D $6,891.84 $28,640 $81,723 $174,749

Source: LifeGuide March 1, 2013

45

46

SSQ’s Merit Plan for Advisors

47

January 1st to December 31st, 2013

Life & Health insurance: $1 in NFYC = 40 sales credits

ASTRA Funds: $1 in sales* = 1 sales credit

*Pro-rated contracts

1 Million credits = $1,600

47

Over 5 Million credits = $20,000

SSQ Financial Group Spring Roadshow 2013 May 15 & 16

4848

Join us for our professional development luncheon from 12-2pm and meet our CEO, Mr. René Hamel!

And that's not all! Do not miss out on the opportunity to hear from our special guest speaker, Jim Ruta, a leading insurance expert, deliver his newest presentation and share his extensive insurance industry expertise.

This presentation will qualify for CE credits.

Gain a new perspective to maximize your business opportunities.

Mark your calendar!

MississaugaMay 15Delta Meadowvale Hotel

Richmond HillMay 16Sheraton Parkway Hotel