Project: Sector Specific Supply Chain Management

Company: ITC India Ltd.

Product: Bingo

Prepared by

Group No. 3

CONTENTS Indian Scenario

Market overview About company

Vision and Mission statement Diversified presence

ITC – Bingo Pre – launch studies Offerings Distribution channel

Indian Scenario Annual average per capita consumption is

500 gms More than 1000 different snack products 300 types of savories 85% market share of salty snack segment Estimated market of $344 billion in 2025

at compound interest rate of 4.1%

Indian Scenario – Major Players

Pepsi Co Haldiram’s ITC Britania Bikano

Balaji Kellog’s Marico Dabur HUL

About ITC

Established in:- 1910

Market Capitalization :- US $ 18 billion

Turnover :- US $ 4.75 billion

India's top 10 Most Valuable (Company)

Brands

About ITCDiversified presence in

Cigarettes,

Hotels,

Paperboards & Specialty

Papers,

Packaging,

Agri-Business,

Packaged Foods &

Confectionery,

Information Technology,

Branded Apparel,

Personal Care, Greeting Cards,

Safety Matches and other

FMCG products

About ITC

Vision

Sustain ITC’s position as one of India’s most valuable

corporations through world class performance, creating

growing value for the Indian economy and the company’s

stakeholders.

Mission

To enhance the wealth generating capability of the enterprise in

a globalizing environment , delivering superior and sustainable

stakeholder value.

About ITC - Bingo

Pre – launch Research Conducted in house research

regarding home made snacks 70 % of respondents confirmed their

reference as Bhel, Gol gappas, Khakra etc.

Chefs from ITC hotels called upon to dish out different flavors and delicacies different flavors.

About ITC - Bingo

Bingo – Sounds WIN Manufacturing Facility – Haridwar

(Rs 700 crore) Offering a higher margin (4% -5%) Future investment of 150 crore Rs 60-70 crore on campaign Holds 16% Market Share

About ITC – Bingo Product offerings Potato chips

Masala Flavor

Salted Flavor Tomato Flavor South inspired

Finger snacks offerings Pakoda inspired live wires Khakra inspired mad

angles Tedhe medhe

Distribution Channel

Established distribution channel for cigarettes

Available at most pan shops Retail tie-ups, Biyani's Future

Group – Big Bazaar Local retail shops, kirana stores

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