St Kilda Campaign�engagement stats; insights; data

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What is CheckinLine?

‘Camping out’ for tickets online

CheckinLine allows a promoter, brand or sports team to speak with everyone in line, as they line up.!

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CheckinLine is a unique way to engage fans and prioritize demand. Fans virtually “camp out” for access to popular items (such as a pre-sale, major on-sale or ‘money can’t buy’ experience) Daily ‘check-ins’ grant access to the dedicated fans Deep interactions with fans creates an opportunity to tap into their thoughts, preferences and opinions.

CheckinLine creates one-on-one conversations with every customer in line.

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Incentive CheckinLine Engagement & Insight

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Visit www.checkinline.com to view a one minute animation

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Case Study – fan database engagement & insights

St Kilda Football Club, July 2013: -  Invited & engaged existing

members via email -  Offered 100 free seat upgrades

& merchandise vouchers as incentives

-  Ran a 5 day CheckinLine campaign to generate fan data

GOAL: Engage existing members & discover insights that will lead to higher membership satisfaction and renewals

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Results...

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6% of 4,400 invites

opted-in (272)

76% of users

engaged

Average 4 out of 5 check-ins completed

5:28 average visit duration

time (1:58 on check-

in page)

16,379 page views

36% completed all 5 check-

ins

-  A ‘gamified’ environment -  Self-motivated users -  High levels of engagement

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Once users engaged, most went on to complete majority of the check-ins.

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High levels of engagement per visit. -  15.18% bounce rate -  6.75 pages per visit -  Median visit duration of 60-180 seconds

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Users understood the process and scheduled their check-ins each day. -  Consistent and even flow of check-in times each day -  Number of visits didn’t drop off over the campaign

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What the data uncovered A values-based model for measuring fan engagement in sports

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Extroverted, High Energy, Expressive

Introverted, Control, Internal

Individual, identity, personal

Collective, social, shared

THE THRILL OF THE GAME, THE THRILL OF THE BATTLE

JUST LOVE FOOTY, IT’S WHO

I AM, WHAT I NEED

THE STATUS, PRESTIGE, ACCESS TO THE CLUB

IT’S MY TEAM, IT’S MY FAMILY

When it comes to footy, the reward fans get from the game sits in four dimensions

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Insights & Recommendations - St Kilda fans clearly have an emotional

connection with the club and are passionate about showing their ongoing support. - How can this connection be leveraged to

increase member renewals and new sign-ups? (e.g. personalized memberships)

- Saints fans are dedicated to going to games AND watching on TV -  Is there a virtual platform for connecting members when

they are watching from home?

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Insights & recommendations

Monetizing the CheckinLine offering through sponsors will generate new revenue & more valuable data from a broader range of fans.

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CheckinLine blends analytics & a fan’s interaction with your brand

to create a unique, tailored fan experience.

ben@checkinline.com | 0417 323 809