St.Patrick’sFestivalSponsorship & PartnershipOpportunities

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Make exceptional and memorableconnections with your target audienceby partnering with Ireland’s mostsignificant multi-disciplinaryArts Festival.

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•The FeSTIval ShowcaSeS all thatis good about Ireland bothdomestically and internationally. Itsmulti-faceted programme creates acarnival atmosphere, ignites Irishpride, creates uplifting powerfulexperiences and delivers lastingmemories for the 1.6 million peoplewho engage with the festivalannually.

•STreeT TheaTre and performance,pageantry, spectacle, music, dance,literature, comedy, film, visual artand family events are presented aspart of the diverse world classprogramme.

•FeSTIval 2012Friday 16th – Monday 19th March

FestivalOverviewSt. Patrick’s Festival is Ireland’sleading multi-disciplinary artsfestival which takes place annuallyover a 4-5 day period, in celebrationof Ireland’s national holiday, St. Patrick’s Day.

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Attendance&ViewershipFigs

Festivalhighlights•1.6 mIllIon PeoPle engage with Festival

events annually

•Delivers a €50.5 mIllIon boost to the Irisheconomy

•Welcomes 120,000 InTernaTIonal vISITorS

•Generates domestic publicity worth €2.2m (ave)

•1.1 mIllIon Page vIewS recorded on officialwebsite (Jan-Mar)

•Generates extensive InTernaTIonalPublIcITy

•Involves over 3,000 PerFormerS

•9,950 Festival aPP DownloaDS

•3 TelevISeD broaDcaSTS on RTÉ One

aTTenDance

Festival Parade 550,000

Festival Skyfest 52,000

Festival big Day out 85,000

vIewerShIP (rTÉ one)

Festival Parade 395,000

Festival Skyfest 314,000

Festival highlights 211,000

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•acceSS a young affluent core audience inan impactful manner

•alIgn your branD with the positive Irishmessage the Festival embodies

•generaTe awareneSS & build affinity foryour brand through engaging eventpartnerships

•reInForce your corPoraTe reputationby investing in the national celebration andlocal economy

•harneSS The Power of the Festival toexcite & motivate customers

•enhance your meDIa ProFIle byleveraging the Festival's publicity andcommunications plan

•aDvance your corPoraTe & SocialResponsibility strategy

•enjoy excePTIonal corPoraTehospitality experiences

St. Patrick’sFestivalprovidesa uniqueplatformto…

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52%Female

48%Male*

56%under 35

23%Aged between 35-44*

64%Irish

36%Overseas visitors*

47%Attend with children*

88%rated Festival as

excellent

94%Said they would attend

again

auDIence FeeDbacK**(A satisfied loyal attendance base)

68%of Festival audience

are

ABC1earners*

10 *Source: Fáilte Ireland economic Impact report on St. Patrick’s Festival 2010, conducted by behaviour & attitudes**Source: St. Patrick’s Festival research 2005, conducted by millward brown ImS

Festival Audienceprofileaffluent, Dynamic, young

over 710,000 peopleattended Festivalevents in 2011

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•National multi-platform mediacampaign

•Three dedicated Festivalbroadcasts on RTÉ One

•Highly visible city-wide outdoorbranding campaign

•Vibrant heavily trafficked web-site

•Tailored iPhone & android apps

•Continuous focused social mediaactivity

•Comprehensive range of national& international broadcasts, print& online coverage

•Customised subscriber baseddirect marketing campaigns

FestivalMarketing& Mediaprofile

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•Principal Event Sponsors

•Foundation Partners

•Associate Sponsors

•Partnerships

•Supporters

St. Patrick’s Festival offers adiverse range of sponsorship andpartnership opportunities withtailored activation and leveragepotential, the properties thatfollow are a selection of the manypossibilities available.

FestivalProperties &Opportunities

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Opportunities forPrincipal EventSponsor:•DIrecT acceSS & exposure to 85,000

people

•alIgnmenT wITh The positive Irishmessage the Festival embodies

•creDITeD For STagIng a memorable FREEmultigenerational event of quality

•ProDucT/branD PlacemenT opportunities

•aPPrecIaTIon From ParenTS/guarDIanSfor educational and participatory elements ofthe event

•TV coverage of event in the Festival’sHighlights broadcast

•Leverage the Festival’s publicity andmarketing campaigns

FestivalBig DayOut IS The FeSTIval’S FREE family

fun day featuring the cream ofdomestic & international streettheatre, performance and music inthe heart of vibrantly decoratedGeorgian Dublin, Merrion Square

•85,000 aTTenDeeS

•The SITe IS divided into ‘zones’with open air and coveredperformances & activitiesprogrammed to appeal to a multi-generational audience from 10am-6pm.

•auDIenceS can exPecT amazingperformances, fun workshops,quirky characters and lots ofsurprises!

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Opportunities for Sponsor:•exPoSure To a live audience of

550,000

•exPoSure To a live TV audience of395,000 on RTÉ One

•exPoSure To over 117,000 on RTÉRealplayer

•alIgnmenT wITh The positive Irishmessage the Festival embodies

•creDITeD For aSSISTIng thestaging of Ireland’s most importantcultural event

•leverage The FeSTIval’S publicityand marketing campaigns

FestivalParadeThe world’s most famous andspectacular parade sees Ireland’sleading professional pageantcompanies present intriguingvibrant, creations of scale thatmesmerise the audience withtheir artistry and dramatic flair.marching ensembles from aroundthe world enliven the streets ofthe capital with their magnificentmusical mastery.

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Opportunities forPrincipal EventSponsor:•DIrecT acceSS & exposure to

3,500 people

•alIgnmenT wITh The positive Irishmessage the Festival embodies

•mulTIPle ProDucT/branDplacement positions around the city

•Tv coverage oF event in theFestival’s Highlights broadcast

•creDITeD For STagIng amemorable Free participative teamevent

•leverage The FeSTIval’S publicityand marketing campaigns

FestivalTreasureHunt•a SPIrITeD Team evenT where

participants descend en masse onthe city to solve the conundrumsthat lay concealed in the manycultural venues and landmarksaround Dublin

•TeamS Plan TheIr approach, plottheir route and strive to be thefastest home with all cluesdeciphered.

•ProvIDeS a unIque opportunity forall to explore or rediscover the city ofDublin at Festival time.

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•ThouSanDS oF PeoPledance on the streetsof the capital at theFestival Céilí with livelyencouragement from thestage by expert callers,dancers and musicians.

•a large Scale participative, free,cultural event with broad appealfrom young professionals, to groupsto family audiences all eager toengage.

Opportunities forPrincipal EventSponsor:•DIrecT acceSS & exposure to over

7,000 people

•alIgnmenT wITh The positive Irishmessage the festival embodies

•branDIng on STage is main focalpoint of event

•ProDucT/branD PlacemenT andsampling

•Tv coverage oF event in theFestival’s Highlights broadcast

•leverage The FeSTIval’S publicityand marketing campaigns

FestivalCéilí

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•cITy FuSIon grouPS participate inweekly workshops with professionalartists from January to March andwork together to create a pageantfor St. Patrick’s Festival Paradelearning skills in making,performance and dance.

Opportunities forPrincipal Sponsor•DISTIncTIve mulTI-layer

community focused CSR project

•large SPecTacle ShowcaSe asthe finale with ...• Exposure to a live audience of550,000

• Exposure to a live TV audience of395,000 on RTÉ One

• Exposure to over 117,000 on RTÉRealPlayer

•DocumenTary & ProFIlIngpotential with the project

•FacIlITaTeS STaFF volunTeerIng& engagement with the CSR project

•leverage The FeSTIval’S publicityand marketing campaigns

City FusionCommunityParticipationProject•cITy FuSIon is the Festival’s

intercultural arts participationproject and is an award winningCSR venture, celebratingcultural diversity and promotinginclusion in the city of Dublin.

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•The FeSTIval SPecIalISeS inpresenting large scale outdoorspectacle events that captivateaudiences with their dramatic scaleand visual impact at festival time.

•From ProjecTIonS, lighting,pyrotechnics, street theatre showsand aerial pieces the creativepossibilities are infinite.

Opportunitiesfor Sponsor•DIrecT acceSS anD exposure to

a large captivated, enthusedaudience

•SIgnIFIcanT branDIng,communIcaTIon and samplingpotential at event site

•creDIT For STagIng an innovative,cutting edge, engaging event ofscale

•leverage The FeSTIval’S publicityand marketing campaigns

•Tv coverage oF event in theFestival’s Highlights broadcast

•unIque corPoraTe hoSPITalITyevents

Large ScaleSpectacleEvents

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branDIng rIghTS

•logo anD acKnowleDgemenTacross online, digital and printmarketing collateral

•logo anD acKnowleDgemenTacross advertising and publicitymaterials

•evenT SITe branDIng & sampling

branD ProFIlIng & PromoTIon

•acroSS The mulTI-FaceTeDpublicity campaign

•Through evenT meDIapartnerships

•be-SPoKe leverage opportunities

•heavIly vISITeD web-site

acceSS

•DIrecT SIzeable audience

•TargeTeD databases

IncenTIveS

•excluSIve corPoraTe hospitalityexperience

•comPlImenTary tickets

Sponsor& PartnerBenefits

Contact details

We would welcome the opportunity to meet with you toexplore opportunities and tailored packages appropriatefor your business.

Please contact Corporate Engagement & DevelopmentExecutive, Emily Barton.

Contact Details:emily@stpatricksfestival.ie+353 (0)1 6763205

St. Patrick’s FestivalSt. Stephen’s Green HouseEarlsfort TerraceDublin 2.