St Vincent de Paul Society Strategic Plan 2011/12 — 2014/15

2

Mission The Society is a lay Catholic organisation that aspires to live the Gospel message by serving Christ in the poor with love, respect, justice, hope and joy, and working to shape a more just and compassionate society.

3

Vincentian core values underpin all we do.

Respect Recognising our own value and the value of others

Compassionate Service Providing excellent care with gentleness and kindness

Simplicity Acting with integrity, clarity and honesty

Advocacy for people in need Supporting those who lack resources for a healthy life and full human development

Catholic social teaching Our Conference and special works come under the framework of Gospel values and Church social teaching. These values acknowledge: — The presence of Christ in all individuals — Human rights of all individuals — Commitment to social justice

4

UnifyWe will maximise our resources and outcomes by working together to form a stronger, more unified Society.

5

Strategic Objectives

Grow awareness of the Society’s activities

Create meaningful and effective ways for people to identify how best they can serve within the Society

Develop a unifying culture between Members, volunteers and staff

Strategic Initiatives Increase joint participation (volunteers, staff, broader community) to grow awareness

Launch recruitment and introduction package

Conduct introduction sessions to provide an overview of the whole Society

Identify ways to continue the Vinnies Education program in Secondary Schools across the State Define and formalise volunteer role descriptions for the various positions that exist within the Society e.g. Presidents, Secretaries, Treasures, Youth Leaders, Shop Managers, Fred’s Van Volunteers

Survey all volunteers of the Society to establish skills and abilities database Establish a Spirituality Advisory Committee/Working Group for the State that can work with all stakeholders (Members, volunteers and staff)

Enhance leadership capacity (internally and externally) within the Society to create a more unifying culture

State Council and management to jointly review strategic plan and discuss goals, issues / concerns arising and new ideas

Conduct regional training workshops for members and volunteers

Engage staff members in volunteering

Key Perfomance Indicators

Conduct regional forums (minimum two meetings per year per region) where all stakeholders from: Conferences, special works, Centres and relevant staff attend to share thoughts, ideas and concerns

Grow volunteer base by 5 to 10% year on year for the next five years

Grow the Conference membership base targeting people aged between 18 and 80 years of age across the state by 3 to 5% year on year for the next five years

Conduct one introduction session per month for new and existing members, volunteers and staff

Working group formed

Role descriptions established between March and July 2012

Database established

Group established by March 2012

Group to meet four times per year for the next two years

All regions and Conferences to have Spiritual Advisors in place by Dec 2013

Conduct two leadership workshops per year for volunteers and staff in leadership positions

Strategic review / team building sessions to take place every four months (three times per year)

One workshop, per region each year

Ensure all Society formation and training information is accessible via the webImplementation phase March 2012 – December 2015

Staff volunteering action in first year of employment

6

ImproveWe will perpetually refine and optimise our systems and processes for the continuing enhancement of our services.

7

Strategic Objectives

Determine the specific needs of those we serve

Improve efficiency to achieve excellent service delivery

Strategic Initiatives

Ensure the needs of those we serve are understood — surveys, focus groups with stakeholders, program review

Review services offered to address gaps in services or services no longer required Conduct business process reviews

Review and update policies and procedures (including compliance issues)

Establish standards for service delivery excellence

Examine the business case for achieving Australian Service Excellence Standards accreditation

Key Perfomance Indicators

Needs are identified

Departments/process for review identified and prioritised

Business process improvement recommendations are implemented

Service delivery standards are established

Australian Service Excellence Standard business case established

8

EngageWe will create opportunities to strengthen the Society by engaging meaningfully with the wider community.

9

Strategic Objectives

Market ourselves strategically

Value our donors

Tell our stories

Develop our audiences

Align ourselves with like-minded organisations

Strategic Initiatives

Develop a Strategic Marketing Plan in line with Strategic Plan

Develop conference marketing and fundraising plan

Develop Centres Marketing Plan

Establish Bequest framework

Explore opportunities for further revenue growth

Commit resources to driving fundraising innovation Develop and execute a donor engagement plan.

Keep our donors meaningfully informed

Take every opportunity to say Thank You

Engage and motivate event participants

Develop and execute an annual Public Relations Plan

Establish a framework to collect and keep our stories

Give our stakeholders the skills to tell our stories

Encourage clients, volunteers and staff to advocate on our behalf Evaluate and target the needs of potential new audiences

Cultivate new communication channels

Develop a new community fundraising event

Identify and pursue opportunities for ongoing partnerships

Constantly explore opportunities to further strengthen and leverage our partnerships

Ensure the Society is appropriately represented in government and industry forums

Develop Grants and Philanthropy Framework

Key Performance Indicators

Strategic Marketing Plan developed, executed and monitored

Centres Marketing Plan developed, resourced and executed in line with National efforts

Bequest framework established and executed

Increase in average annual gifts per donor of 5%

Respond to all appropriate donor requests within 7 days

5% increase in funds raised per event participant

2012 Public Relations Plan developed and executed

Case Study framework established and utilised

Corresponding media coverage increased by 10%

Engage with Vinnies Youth to evaluate new opportunities

Increase our Social Media audience

New event developed

New corporate partnerships secured

Partnerships maintained over a 24 month period

Grants and Philanthropy framework established and monitored

10

AdvocateWe will strive to shape a more just and compassionate Society

11

Strategic Objectives

Develop the capacity to have a Societal impact on the broader community regarding social justice and advocacy

Enhance social inclusion through advocacy

Strategic Initiatives

Tap in to resources of National office, exchange data, identify issues, for training and formation resource

Review social justice activities in other States

Review social justice activities in other organisations

Raise awareness and identify justice issues in Conferences, Centres, Special Works and all other areas of the Society

Provide structure for social justice issues raised at conference / regional / state level for action

Engage with organisations across the Social sector to develop collaborative action on social justice issues

Tell our social justice stories in media, Anti-Poverty Week and like events and to build a bank of ‘good news stories’ for media purposes

Key Performance Indicators

National Council Social Justice Policy and procedures priorities and activities and campaigns identified

States surveyed

Outside organisations identified and surveyed

Justice Issue focus groups established comprising internal and external stakeholders

Social justice structure (flow chart) developed defining pathway from priority issues to advocacy action

Action issues identified from focus groups and broader surveys

Conference and volunteer Workshops held on promoting advocacy

Conferences submit social justice stories to PR & Marketing for media use, publications

Anti-Poverty Week, Mental Health Week, Society Feast Days, media releases on priority issues