stacey bennett work portfolio
DESCRIPTION
TRANSCRIPT
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Work Experience atSiemens PLM SoftwareJune, 2007 – September, 2008
Part-time: October, 2008 – Present
Stacey Bennett
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Summary / Goals
I co-oped with Siemens PLM software from 2007-2008 and am a graduate from the University of Cincinnati working part-time with Siemens. I worked for the Pricing Management Office and Strategic Marketing doing marketing research and business analysis. I have 3 years of experience in Pricing Strategies with the Pricing Management Office, Discount Analysis, Market Analysis, and throughout my co-op experience (as well as part-time work) I have improved my research, analysis, computer, and communication skills.
I hope to continue improving these skills, as well as: Apply the knowledge I have gained from my work experience thus far to
start contributing immediately to the company full-time post graduation. Take on more responsibility, gain new knowledge and experiences, and to
make more of a presence within the company.
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Utilized Siemens PLM tools including: SAP Business Warehouse• Product Line Reporting (PLRC)• Install Base Cube (IB)• Discount Management & Reporting (DMRS)• Sales Order Analysis (SOA)• Billings
DecSup (Access based business analysis) Excel PowerPoint Access
Skills
Ability to conduct in-depth analysis, generate reports, and develop presentations supporting pricing and discounting evaluation, market sizing / market analysis, and sales analysis. Supporting in Siemens PLM the PMO, Strategic Marketing, and Strategic Pricing activities
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Related Classes:
School Experience
• Marketing Research• Decision Making in Marketing• Business Finance• Accounting• Economics• Business Administration• Business Statistics• Global Business Environment• Operations Management• Quantitative Analysis• Information Technology• Information Systems• Business Law
• Direct Marketing• Sales Management• Advertising• Managing Cultural Differences• Japanese Language and Asian
Studies Courses• Business Strategies• Management Integration• Writing for Business• International Management• International Marketing• East Asian Economies
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Projects
PMO Projects DMRS License Discount Reports DMRS Maintenance Discount Report
Maintenance Discount % Analysis Average Seat Price Analysis - Research and
Conclusions Sales Management Reports Sales Organization Trial Reports DMRS Quality Improvement Analysis BW Query Template Development Price Book / Price Book Management Pricing Restructuring & Increase Analysis Teamcenter Integration
Strategic Pricing Projects Pricing Management System Evaluation Support Teamcenter Applications – Author & Access
Analysis Zone Discount vs. US Price List Discount
Currency Conversion & Uplift Effects Impact of Pricing Change Proposals on
Maintenance Revenue New / Existing Customer Analysis Orders with $0 Analysis
Strategic Marketing Projects Teamcenter Express business analysis Sales profile of selected Tecnomatix products Penetration in selected Japanese customers Oracle revenue reporting for potential
allocation changes Business Warehouse cube and query
consistency / alignment Siemens installed base profile for Sales
planning and analysis Services attach rate analysis to support
Services marketing effort Environmental Compliance customer analysis Competitive comparison data update Solid Edge seat count analysis ASP by Industry for Industry Marketing
Over 56 projects ranging from a few hours to 2-3 weeks covering all aspects of Siemens PLM Software business
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Projects Cont.
Strategic Marketing Projects Top Ten Customer Analysis based off of
Recognized Revenue ISID & DIPRO License Revenue Analysis VARs CAE License Revenue Analysis Locating Canon Discount Over Time within
DMRS Average Seat Price by Product Brand (Direct
and Indirect) Analysis CAM Express Product Summary Teamcenter Community stats for Teamcenter
Product Marketing Customer Samples for IDC Survey Average Deal Size for Sales Product Revenue Analysis Ideas Seat Trend Analysis Imageware information for exchange to NX New License Type Data Analysis Penetration Company List - Seat Penetration Potential User Population Analysis
Seagate - Migration - NX Statistics Analysis NX10101 Seat Definition Request Teamcenter Integration Analysis Teamcenter Requirements Analysis Americas Active Customers with out License
Sales Analysis Ideas Customer Information Industry Segment Information for Nordic End
Customers Japan Rental Orders Analysis
PMO Projects B&IC Data SW & ME&S Data Analysis 3rd Party Royalty Report Kapp Configuration – Upgrade or Not? DMRS Training for 2010 New Co-op Price Change Analysis Maintenance & License Discount History
Analysis PMO Dashboard DMRS Data Generator
Strategic Pricing Projects Upgrade Product Analysis
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Pricing Management Office Project Examples
License Discount Reports: Business Purpose: To report discount metrics on software license transactions by
geography and product line to facilitate management communication, monitoring of pricing initiatives, and process improvements
For: Pricing, Sales and Executive Management
Sales Management Reports Business Purpose: Provide reports in the Sales Management organization structure so
that individual rep and manager discounting performance could be tracked For: Global Sales, Vice President of Special Projects, for distribution.
Supported PMO Finance in Detailed Maintenance Customer Analysis Business Purpose: Understand customer maintenance profile for potential process
improvement For: Pricing Management Office Finance
Upgrade Products Analysis Business Purpose: Determine if we could isolate the effects of Upgrades on Discounts For: Vice President of Pricing Program
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Created multiple element License Discount reports on a quarterly basis beginning in Q107. These reports are delivered to worldwide Sales
Management at Zone, Country and Sales Territory / Industry levels.
Developed queries with appropriate filtering to produce all necessary data elements Establish process to identify and assure that
Academic customers were eliminated from analysis
Any >$100k list price orders with large discounts separated for review
Communication with standardized emails to Order Processing established to resolve questions
Established process to eliminate any Installation Customers deemed to have special conditions from analysis. Also applied to Academic customers not resolved above. Maintain data for these customers for
ongoing use in Business Warehouse Established QA / Check List process to assure
report accuracy and consistency
License Discount Reports
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Average Seat Price
Business Purpose Establish standard metric for Average Seat Price of
key elements of the Siemens PLM product portfolio to track key product pricing trends
Approach: Analyze NX, Solid Edge, and Teamcenter seat
products Quarterly trends of all seat products 2004-2007 Quarterly trends of top ten seat products 2004-
2007 Quarterly trends of seat products generating
80% of revenue 2004-2007 Consider Direct / Indirect differences Consider portion of revenue to include in Seat
Price calculations Consider variations in Teamcenter packaging Make adjustments to Tecnomatix results to
consider legacy product definition anomalies Develop sample results
Decisions / Results: Based on analysis results & PMO discussion,
selected desired approach and products to track Publish to Business Performance Dashboard on a
quarterly basis for management access.
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Training
Created materials to aid training of new employees in Discount Management Reporting
Includes information on: Starting / using Business Explorer Analyzer Necessary filtering of variables and data Understanding what the Discount
Management Reporting System does with data
Profit Center business hierarchy structure Example and exercise outlining important
aspects of reports
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Strategic Pricing Project Examples
Teamcenter Applications – Author & Access Analysis Business Purpose: Reevaluate Teamcenter pricing and packaging for potential
improvements For: Director of Strategic Pricing
Zone Discount vs. US Price List Discount Business Purpose: Determine the effects of currency conversion and local country
pricing uplifts on discounting to guide improvement of local country pricing practices For: Vice President of Pricing Program
Impact of Pricing Change Proposals on Maintenance Revenue Business Purpose: Model potential impact of price change proposals for assessment
of maintenance revenue impact as part of change proposal process. For: Vice President of Pricing Program
New / Existing Customer Analysis Business Purpose: Model effect of potential price increases on new vs. existing
customers and overall revenue. For: Vice President of Pricing Program
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Teamcenter Express Software and Maintenance Analysis Business Purpose: To assist the Velocity Marketing / Products team in
understanding status of Teamcenter Express in the market. For: Velocity Marketing / Products team
Japan Customer Analysis Business Purpose: Support Hitachi Sales engagement with similar customer
penetration data For: Quality Product Management
Service Metric Data Business Purpose: Provide background data to support services marketing project For: Director of Strategic Marketing
Teamcenter Integration Business Purpose: Provide data that shows the percentages, by industry, of the
customers that use Teamcenter integrated with other vendors products For: Sr. Director of Teamcenter Marketing
Strategic Marketing Project Examples
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Teamcenter Integration Business Purpose: Provide data that shows
the percentages, by industry, of the customers that use Teamcenter integrated with various vendor products. To be used for Marketing “proof points”.
Process Provide a break down by Industry of
Engineering, Enterprise, and TC UA Customers with "TC Integration Products" & "Bundles that have TC Integration Products" Within each industry there is a break down
by Vendor:
Strategic Marketing Projects
Aerospace and Defense
Count Seat QTY% of Total
by IndustryAerospace and Defense AutoDesk 200 200,000 27.0%Aerospace and Defense Cadence 100 100,000 13.5%Aerospace and Defense ClearCase 90 90,000 12.2%Aerospace and Defense Dassault 80 80,000 10.8%Aerospace and Defense Mentor 70 70,000 9.5%Aerospace and Defense NX 60 60,000 8.1%Aerospace and Defense Other 50 50,000 6.8%Aerospace and Defense PTC 40 40,000 5.4%Aerospace and Defense Other Enterprise 30 30,000 4.1%Aerospace and Defense Solid Edge 20 20,000 2.7%
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Market Research Projects
Pricing and Licensing Software licensing practices
Metrics Models
Software discounting practices Software maintenance pricing practices Software pricing practices Global pricing practices
Future of Manufacturing For Strategic Marketing / Business Development
Market Demographics
Gathered data from research pubs such as: Forrerster, AMR, Gartner, Oracle, etc. and consolidated into a word document for use by the PMO team for planning
Gathered Data from ILO, Federal Bureau of Labor Statistics, D&B World Base, IB Cube (to get potential Siemens PLM User Population)
Researched Mass Production, Mass Customization, Build to Order, Social Production using AMR, Abeerdeen, CIMData, Forrerster, and doing Google searches for each to find the future of Manufacturing
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Market Demographics
Business Purpose: For planning purposes, document the size of the potential worldwide user communities for Siemens PLM Software
Process US manufacturing industry population data
gathered from U.S. Bureau of Labor Statistics Contacted and received guidance from US BLS
economist with direction to:http://www.bls.gov/oes/2008/may/naics2_31-33.htm
Gathered international population data from the International Labor Organization (ILO) using multiple approaches
1. Based on ILO Data gathered data on Manufacturing Employees Then, applying US Percentages to Worldwide (based
off of %s from BLS)2. Based on ILO Data gathered data on Economically Active
Population by Industry & Occupation Then, applying US Percentages to Worldwide (based
off of %s from BLS)3. Directly from ILO, found Economically Active Population
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© 2010. Siemens Product Lifecycle Management Software Inc. All rights reserved
Siemens PLM Software
Training, Seminars and Trips
Gained understanding of markets and products through extensive review of Siemens PLM Software marketing and training materials, and Analyst reports
Created presentation summarizing the market and Siemens PLM Software position
Received internal training on all tools used
Dare to Compare: Solid Edge Seminar in EMI Office Hands on experience with 3-D modeling
Group meeting in St. Louis DMRS Discussion of Average Seat Price
Ongoing learning through project execution