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Stakeholder Analysis Elana Peach-Fine, Sunday May 6 th , 2018

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Stakeholder Analysis Elana Peach-Fine, Sunday May 6th, 2018

What is a stakeholder?

Anyindividual,grouporins1tu1onthatwillbeaffected,

orhaveanimpactontheprojectac1vi1esorproject

comple1on.

So why do you think should we do a stakeholder analysis?

Iden1fy

Iden1fythepowerfulandvulnerablestakeholders

Understand

Understandhowtoeffec1velycommunicatewiththem

An1cipate

An1cipatepeople’sreac1onsthroughouttheproject

Advocate

AdvocateforthosewithliAlepowerbutalotofinterest

• By identifying stakeholders at the beginning of a project, we can improve the probability of all stakeholders having a shared sense of ownership over the project and that everyone is satisfied with the expected deliverables.

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Stakeholder Analysis

Stakeholder Analysis

• Stakeholder analyses help us avoid… •  “false positives”: Stakholders that consider

themselves relevant to project implementation even though they aren’t.

• Or miss.. •  “Ghosts”: Stakeholders that do not consider

themselves relevant, but are in fact very important.

Internal and External Stakeholders

Organiza1on

Internal Stakeholders

•  Internal Stakeholders are groups or individuals who work within an organization or project.

• Examples?

External Stakeholders

• External Stakeholders are individuals or groups outside a business or project, but who can affect or be affected by the business or project.

• Examples?

Examples Internal

• CIMMYT(Interna1onalMaizeandWheatImprovementCenter)

• RIFAmentorinCIMMYT• Mexicanwheatcommunity(farmers,farmadvisors,breeders)

• UCDavisfellow

External

• CIMMYTfunders• RIFA(ResearchandInnova1onFellowshipforAgriculture)

• RIFAmentoratUCDavis• Globalwheatcommunity(farmers,breeders,researchers)

Steps to conducting a stakeholder analysis:

1

Brainstorm

2

Organize

3

Understand

Tools for Mapping Stakeholders

1.  Power/Interest Grid 2.  Stakeholder Matrix

Power/Influence Grid

ListofStakeholdersDirect:•  Alberto•  Francisca•  CamilaIndirect•  Municipality•  Pilar•  Conafe(electricityCo.)

LevelofInterest

LevelofP

ower

MarginalMonitorregularly

forchanges

AffectedIden1fyconcernsandkeepinformed.

Poten1allyInfluen1al

Understandandsa1sfytheirneeds

KeyPlayersAc1velyinvolveinallprojectac1vi1esandmakesureallare

positve.

Analysis

Interest

Power

Monitor Inform

Maintainsa-sfied

ManageIntensively

•  Conafe•  Municipality

•  Pilar

•  Camila

•  Francisca

•  Alberto

ListofStakeholdersDirect:•  Alberto•  Francisca•  CamilaIndirect•  Municipality•  Pilar•  Conafe(electricityCo.)

Analysis

Interest

Power

Monitor Inform

MaintainSa-sfied

ManageIntensively

•  Conafe•  Municpalidad

•  Pilar

•  Camila

•  Francisca

•  Alberto

ListofStakeholdersDirect:•  Alberto•  Francisca•  CamilaIndirect•  Municipality•  Pilar•  Conafe(electricityCo.)

Activity

Using the worksheet sketch an initial power/interest grid.

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Stakeholder Matrix

• A stakeholder matrix is a good way to systematize information that you have collected by adding more details and information.

Stakeholder Matrix Stakeholder Stakeholder

Influence(H/M/L)

StakeholderAAtude(+/-)

IntensityofImpact(H/M/L)

Priorityforthesuccessoftheproject(H/M/L)

Interests

Direct

Alberto M + M H Earnsmore

Francisca L - L L Losesimportance

Camila H + H H Leadsini1a1ve

Indirect

Municipality H - L M Losesinfluence

Pilar L + L L Isinterested

Conafe M + M M Earnsmore

Categories

• What are other analysis Categories that you can think of?

Activity

Identifying your own categories, use your power/interest grid to start building out a stakeholder matrix.

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