stakeholder management carl block 23 nov 2011. without satisfying the business need and being...
TRANSCRIPT
Stakeholder ManagementCarl Block
23 Nov 2011
Without satisfying the business need and being accepted by stakeholders, a project is worthless, even if it is completed on time and on budget
Who Cares?
Why do it?
Obtain buy-in and consensus for change
Minimize the “Lows”Get to the “Positives” sooner
ProjectStart
ProjectComplete
Sta
kehold
er
React
ion
The story of Xerox PARC
How do you do it?
PMO Stakeholder Identification
The Enterprise
Assessment Methodologies
Power Mapping (PUL) Power / Clout Urgency Legitimacy
Grouping IT delivery organization Direct internal
customers Senior executives The external community
Degree of Support Oppose On-the-fence Support
Assessment Map
Low HighDegree of Political Influence (Pull)
Degre
e o
f S
upport
Oppose
Sup
port
Management Plan
Low HighDegree of Political Influence (Pull)
Degre
e o
f S
upport
Oppose
Sup
port
Recruit persuadable opponents to your cause Restrict your influential opponents Retain your influential supporters
Seek their suggestions Include their concerns
Recognize your weak supporters Align them with stronger groups
Review your weak opponents They might become stronger You may be able to recruit them to become
supporters
Basic Tactics
The story of boiling water
Diffusion is a process which The innovation Is communicated through certain channels Over time Among members of a social system Who make a decision
Advanced Tactics
Communication Channels
Mass Media
Posters Email Web-Ex Training Sessions Videos Newsletters TV Radio
Interpersonal Channels
Meetings Opinion Leaders Discussion with friends Discussion with managers Early adopters Discussion with strangers
Adoption Over Time
ProjectStart
ProjectComplete
Perc
ent
Adop
tion
Early Adopters
Take-Off
Late Adopters
System Norms – how people interact
Innovators Sometimes perceived as deviant by average
members of the social system “Too far out in front”
Opinion Leaders Not always a function of formal position Serve as a model of behavior for their “followers”
Among Members of a Social System
In the end, people make decisions Positive reinforcement helps people adopt Incentives help people adopt The ability to “reinvent” the system to their
needs helps people adopt
Who make a decision
Discussion