stakeholder meeting: sample presentation on reviatlizing...

29 June 2007

Dubai Tourism & Commerce Marketing

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TOURISM PERFORMANCE

UNWTO/ PATA

Tourism Trends & Research Conference - Guilin, China

By: Udaya Indrarathna – Executive Director, Tourism Affairs

29 June 2007


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ACHIEVEMENTS – YEAR 2006

Dubai has achieved one of the highest occupancy in the world.

Hong Kong – 84.5%

New York – 82.8%

Tokyo – 82.1%

Dubai – 81.5%

The third highest average room rate. Doha – USD 292

New York – USD 240

Dubai – USD 231

The third highest revenue per available room (REVPAR) Doha – USD 208

New York – USD 199

Dubai – USD 188 Source: Global Hotel Industry Performance for the Month of December 2006,January

29,2007-Volume 4,Issue 1

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PAST PERFORMANCE SUMMARY(2000–2006) Indicators Establishments 2000 2001 2002 2003 2004 2005 2006

Hotel Rooms 20,315 21,428 23,170 25,571 26,155 29,834 31,645

Hotel Apartment Flats 6,533 7,113 8,185 7,509 7,278 8,395 9,217

TOTAL 26,848 28,541 31,355 33,080 33,433 38,229 40,862

% Change - 6.3% 9.9% 5.5% 1.1% 14.3% 6.9%

Hotels 265 264 272 271 276 300 306

Hotel Apartments 128 133 128 100 95 107 117

TOTAL 393 397 400 371 371 407 423

% Change - 1.0% 0.8% -7.3% 0.0% 9.7% 3.9%

Hotel Guests 2,835,638 3,064,701 4,107,236 4,342,341 4,724,543 5,294,485 5,473,509

Hotel Apartment

Guests584,571 561,924 649,044 637,887 696,181 865,518 968,161

TOTAL 3,420,209 3,626,625 4,756,280 4,980,228 5,420,724 6,160,003 6,441,670

% Change - 6.0% 31.1% 4.7% 8.8% 13.6% 4.6%

VFR & Others 855,052 906,656 1,189,070 1,245,057 1,355,181 1,540,001 1,610,418

TOTAL

VFR/Hotel/OtherTOTAL 4,275,261 4,533,281 5,945,350 6,225,285 6,775,905 7,700,004 8,052,088

Hotel Room Occu 61.2% 60.9% 70.1% 72.4% 81.0% 84.6% 82.0%

Hotel Apartment Flat

Occu65.2% 63.0% 69.1% 69.2% 75.3% 80.3% 80.0%

Hotels 2,625,232 2,792,096 3,409,726 4,016,075 5,597,588 7,912,492 9,668,354

Hotel Apartments 362,187 417,831 418,995 512,856 608,160 914,196 1,167,109

TOTAL 2,987,419 3,209,927 3,828,721 4,528,931 6,205,748 8,826,688 10,835,463

% Change - 7.4% 19.3% 18.3% 37.0% 42.2% 22.8%

Total Hotel

Rooms &

Apartments Flats

Occupancy %

Total Revenues

('000 Dhs)

Hotels & Hotel

Apartments

Hotel

Establishment

Visitors

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DTCM’s CURRENT VISION

To position Dubai as the

leading tourism destination

and commercial hub in the

world

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THE FUTURE VISION OF DUBAI

THE PROGRESS…

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MAJOR TOURISM DEVELOPMENT PROJECTS IN DUBAI

1. The Palm Jumeirah - 2009 2. The Palm Jebel Ali - 2008 3. Dubai Land - 2009 4. Burj Dubai - 2008 5. Dubai Land - 2007 6. Dubai Festival City - 2008 7. The World Islands - 2010 8. The Business Bay - 2008 9. Dubai International Financial Centre Area - 2008 10. Dubai Health City - 2007 11. Dubai New Airport - 2008 to 2016 12. Bawadi - 2010 to 2016

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FUTURE ROOM PROJECTIONS (2006 – 2010)

Indicators Establishments 2006 2007 2008 2009 2010 *2010-2016

Hotels 306 328 341 350 354 398

Hotel Apartments 117 124 129 134 134 136

TOTAL 423 452 470 484 488 534

% Change 6.9% 4.0% 3.0% 0.8% 9.4%

Hotel Rooms 31,645 40,015 44,918 49,304 51,809 82,309

Hotel Apartment

Flats9,217 11,153 12,220 12,770 12,856 12,906

TOTAL 40,862 51,168 57,138 62,074 64,665 95,215

% Change 25.2% 11.7% 8.6% 4.2% 47.2%

* Al Bawadi Projects

Hotels & Hotel

Apartments

Total Rooms/Flats

(Units)

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Future Hotel Establishment Name of Establishments Location Room Flats Opening Year

Al Manzil Hotel Burj Dubai, The Old Town Dubai - 2007

Amwaj Rotana Resort Jumeirah Beach Residence 302 - 2007

Bavaria Executive Suites (5-Star) Sheikh Zayed Road 2,100 - 2007

Burjuman Rotana Suites Bur Dubai 144 2007

Conrad Hotel Dubai Sheikh Zayed Road 350 - 2007

Crowne Plaza Dubai Festival City Dubai Festival City 330 2007

Habtoor Grand Resort & Spa Jumeirah Beach 446 - 2007

Hilton Resort Hotel Palm Jumeirah 400 - 2007

Inter-Continental Dubai Festival City Dubai Festival City 500 2007

Media Rotana Hotel Sheikh Zayed Road 467 2007

Millennium Towers Hotel & Apartments

Dubai

Sheikh Zayed Road 203 154 2007

Ibn Batutta Hotel Dubai Operated by

Movenpick Hotels & Resorts

Sheikh Zayed Road 369 166 2007

Movenpick Hotel & Residence Deira Al Muraqqabat in Deira 245 2007

Movenpick Hotel Jumeirah Beach Jumeirah Beach Residence 294 2007

Movenpick Resort & Spa Palm Jumeirah Palm Jumeirah 293 2007

Movenpick Resort Oceana Palm Jumeirah Palm Jumeirah 248 142 2007

Qamardeen Hotel Burj Dubai, The Old Town Dubai - 2007

Raffles Dubai Wafi City 240 - 2007

Rose Rotana Towers Dubai Internationl Financial Center - 535 2007

The Hotel & Serviced Apartments Al Soufouh Road - Jumeirah 1,000 270 2007

Emirates Marina Serviced Apartments & Spa Dubai Marina view of Palm Island 263 2007

Twin Tower Dubai Healthcare City 439 406 2007

Al Seef Resort & Spa Palm Jumeirah 215 - 2008

Anantara Resort & Spa Jumeirah Lake Jumeirah Lake District 244 132 2008

Burj Dubai Lake Hotel & Serviced

Apartments

Burj Dubai Boulevard 210 - 2008

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Future Hotel Establishment Name of Establishments Location Room Flats Opening Year

Conference & Convention Hotel Dubai Land 1,050 2008

Dubai Armani Hotel Burj Dubai - Sheikh Zayed Road 160 144 2008

Fairmont Palm Hotel & Resort Palm Jumeirah 400 2008

Fairmont Palm Residence Palm Jumeirah 558 2008

Robinson Club & Iberotel Hotels Palm Jumeirah 300 2008

Kempinski Palm Jumeirah Hotel (The

Emerald Palace Kempinski Hotel)

Palm Jumeirah 400 2008

Hotel JAL Tower Dubai Sheikh Zayed Road 486 2008

The Emirates Hotel Sheikh Zayed Road 560 112 2008

The Ritz Carlton Dubai Dubai Internationl Financial Center 330 121 2008

W- Hotel Dubai Festival City 350 2008

Al Fardan Hotel Palm Jumeirah 200 - 2009

Atlantis The Palm, The East & West Tower Palm Jumeirah 1,539 - 2009

Four Seasons Hotel Dubai Dubai Festival City 373 80 2009

Movenpick Dubai Pearl Hotel Palm Jumeirah 720 - 2009

Palazzo Versace Hotel Jaddaf area along Dubai Creek 204 215 2009

Radisson SAS Hotel Palm Jumeirah 400 - 2009

The Trump International Hotel & Tower Palm Jumeirah 300 2009

Emirates Park Towers Hotel & Spa Sheikh Zayed Road 1,200 2010

The Taj Exotics Resort & Spa Palm Jumeirah 232 not yet known

The Regent Dubai Canal Point Jumeirah 250 255 2009

Unknown Name (5-Star) Palm Jumeirah 400 2009

Hotel at the World Islands World Islands 300 2010

Marina Hotel (Marina 101 Towers) Dubai Marina 287 36 2010

Accor Sofitel Hotel Jumeirah Beach Residence 437 - 2007/08

Bawadi (38 hotels) Dubai Land 30,500 50 2010/2016

Unknown Name Dubai Aviation Club 247 2007/08

TOTAL HOTEL ROOMS & FLATS 50,664 3,639

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Name of Establishments Classification Room Flats

Asia Asia Hotel and Resort 5-Star 1,400

Asia Asia Hotel and Resort 4-Star 5,100

Old Asia Hotel and Resort 4-Star 300

Holly Bolly Hotel and Resort 5-Star + 4-Star 800

Fashion Hotel 5-Star 500

La Musica Hotel and Tower 5-Star 800

Palaces Hotel and Resort 5-Star 1,000

Golf Hotel and Resort 5-Star 800

Olympia Hotel and Tower 4-Star + 3-Star 1,500

Fantasia Hotel and Resort 4-Star 800

Historia Hotel 4-Star 800

Nautica Hotel 4-Star 700

Tropicana Resort and Spa 4-Star 750 50

Pirates Cove Hotel and Resort 3-Star 800

Latino Resort 4-Star + 3-Star 1,000

America Hotel and Resort 3-Star 800

Wild Wild West Hotel 3-Star 800

Andalusia Resort and Spa 5-Star 800

Europa Hotel and Tower 5-Star 400

Camelot Hotel and Resort 4-Star 400

Europa Hotel and Tower 4-Star 1,000

Bohemia Hotel 3-Star 800

Africa World Hotel 5-Star 450

Al Maghreb Resort and Spa 4-Star 800

Africa World Hotel 4-Star 350

Desert Gate Hotel and Tower 5-Star 800

Ottoman Palace 5-Star 600

Babylon Hotel and Tower 4-Star 850

Desert Beach Resort and Hotel 4-Star 500

Persia Hotel and Resort 4-Star 850

Samarqand Resort 4-Star 450

Sand Dune Hotel and Resort 4-Star 600

Land of Arabia Hotel and Resort 4-Star 1,000

Wahat Al Kuttab Hotel 4-Star 350

Bilad Al Sham Tower 3-Star 850

30,500 50

TOTAL NUMBER OF HOTEL ROOMS & FLATS = 30,550

NUMBER OF ROOMS & FLATS

ASIA

UNIVERSAL

AMERICAS

EUROPE

AFRICA

MIDDLE EAST

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DUBAI

Inbound

to Dubai

6.33 M

Outbound

to world

626.5 M

This is 1% of the Total Outbound of

the World

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TOP SOURCE MARKETS 2005-2006

Ranking Nationality

Total Hotel

Establishment

Visitors

Ranking Nationality

Total Hotel

Establishment

Visitors

1 UK 681,469 1 UK 687,138

2 Saudi Arabia 647,984 2 Saudi Arabia 511,286

3 India 357,659 3 India 389,262

4 I ran 348,125 4 I ran 341,876

5 Russia 288,830 5 USA 313,004

6 Germany 264,298 6 Russia 276,921

7 USA 260,413 7 Germany 252,977

8 Oman 189,989 8 Oman 181,065

9 Pakistan 182,323 9 Pakistan 177,094

10 Kuwait 175,495 10 Kuwait 166,896

2005 2006

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OR OFFICE PERFORMANCE SUMMARY Countries 2002

%

Share2003 % Share 2004 % Share 2005 % Share 2006

%

Share

UK 447,006 9% 458,451 9% 605,240 11% 681,469 11% 687,138 11%

Germany 171,140 4% 156,682 3% 236,324 4% 264,298 4% 252,977 4%

Italy 32,534 1% 37,823 1% 52,378 1% 64,381 1% 79,016 1%

France 62,767 1% 67,032 1% 80,401 1% 99,168 2% 103,821 2%

Russia/CIS & Baltics State 258,119 5% 328,051 7% 406,502 7% 422,184 7% 422,229 7%

Switzerland 27,653 1% 26,152 1% 39,322 1% 36,274 1% 39,068 1%

Scandanavian Countries 38,326 1% 41,426 1% 52,026 1% 64,242 1% 69,600 1%

SUB-TOTAL EUROPE

GUETS - OR OFFICES1,037,545 22% 1,115,617 22% 1,472,193 27% 1,632,016 26% 1,653,849 26%

USA 104,056 2% 136,934 3% 156,334 3% 260,413 4% 313,004 5%

Australia 59,700 1% 67,627 1% 84,035 2% 122,323 2% 144,996 2%

Japan 30,319 1% 35,682 1% 45,947 1% 59,194 1% 81,346 1%

Hong Kong 4,518 0% 5,931 0% 9,908 0% 11,360 0% 15,454 0%

India 300,484 6% 325,088 7% 349,300 6% 357,659 6% 389,262 6%

South Africa 67,738 1% 72,880 1% 81,916 2% 85,392 1% 81,092 1%

Saudi Arabia 454,502 10% 454,736 9% 487,122 9% 647,984 11% 511,286 8%

SUB-TOTAL GUESTS -

OTHER OR OFFICES1,021,317 21% 1,098,878 22% 1,214,562 22% 1,544,325 25% 1,536,440 24%

TOTAL GUESTS FROM

14 OR OFFICES2,058,862 43% 2,214,495 44% 2,686,755 50% 3,176,341 52% 3,190,289 50%

TOTAL WORLWIDE HOTEL

ESTABLISHMENT GUESTS

TO DUBAI

4,756,280 100% 4,980,228 100% 5,420,724 100% 6,160,003 100% 6,441,670 100%

29 June 2007


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THANK YOU

29 June 2007


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Do you have any questions or

comments?

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