stampii - digital trading cards 2012

DIGITAL COLLECTIONS – DELIVERING VIRTUAL GOODSEDITORIAL ENTERTAINMENT & CONTENT MARKETING

(February 3, 2012)

Contents

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INTRODUCTION. THE IDEA

DIGITAL COLLECTING. EXAMPLES

VALUE PROPOSITION. RESULTS

BUSINESS MODEL. COLLECTION STRUCTURE

HOW IT WORKS

SOCIAL NETWORKS, TODAYS GLOBAL PHENOMENON

ENTERTAINMENT IS EVERYTHING!

THE IDEA

Migration of traditional business models into the digital media world is a fact. The publishing and editorial businesses are no exception.

E-Books Digital Journalism Digital Collectibles

Digital journalism implant over a decade ago. Newspaper crisis. Looking for new ways to create revenue in digital. Pay per view, new products and services related to content.

Launched with the eBooks. It has grown with the appearance of tablets.

Traditional trading cards are a busness of over 2.000M €Currently there are no other fully digital collecting plarforms. Freemium business model based on acquisition of digital trading cards (virtual goods) through promocodes or micropayments to trade them in social networks

Books Journalism Collectibles

DIGITAL COLLECTING

Everyday collections,Like never before

Collect, browse, play and trade

Watch concept video at http://www.youtube.com/watch?v=Jd0ozLLQdqg

We define Stampii as,

A virtual goods multidevice platform offering a fully digital collecting experience of exclusive, limited series trading cards to collect, browse,

play and trade

DIGITAL COLLECTING

DIGITAL COLLECTING. VIRTUAL GOODS, MUCH MORE THAN SIMPLY DIGITAL CONTENT

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PEOPLE WANT TO:

• FEEL IMPORTANT (RECOGNITION)

• EXPRESS THEMSELVES (IDENTITY- CUSTOMIZE)

• SOCIALIZE (START RELATIONSHIPS)

• SHOW THEY CARE (SHARE - GIVE)

• FEEL THEY HELP OTHERS (SOLIDARIZAR)

• GO FASTER, BE STRONGER (VIP PASS, ACCELERATORS)

DIGITAL COLLECTING. VIRTUAL GOODS, MUCH MORE THAN SIMPLY DIGITAL CONTENT

DIGITAL COLLECTING PLATFORM PROVIDES WAYS TO ALL

Example MotoGP 2011PUBLISHED Collection


Example ACB 2011-12PUBLISHED Collection



Example El JuevesIn production

FREEMIUM

FREE APPS: Apps for all devices are free

FREE PACKS. COLLECTION ACTIVATION: 2 or 3 packs are given as activation gift

FREE PACKS. LOYALTY REWARDS: Packs are handed to users as a reward for MGM, pols, contests, promotions along the collection period

FREE TRADING CARDS: If the user works hard, active and good negotiators will make good deals to acquire missing cards

PACK PURCHASES: If users want to go the on the fast lane they can buy packs for aprox 0,9$/unit through different micropayment methods: apple store, android market, premium SMS, credit cards, pre-paid accounts and PayPal

BUSINESS MODEL

DIGITAL COLLECTION REVENUES

Expected revenues will come from two sources:

AD SELLS: • PROMOTIONAL BRANDS: Bulk sells to distribute with inpack promotional

pincodes. We sell the promotional codes at a unit price of around 0,05USD (depending in amount) and expect a 4% redemtion ratio.

• COLLECTION SPONSORS: Brands willing to engage with users using content marketing actions. They pay for brand visibility and promocodes

PAID: In app direct sells. Users can buy packs for aprox 0,9$/unit through different micropayment methods: apple store, android market, premium SMS, credit cards and PayPal. Current collections show so far an ARPU of 3,21 USD (close to the average in virtual goods)

BUSINESS MODEL

Digital trading cards add value to the traditional format in:

PRODUCT

CONTENT: Each digital trading card is a container in itself. Additional content is included in each trading card: an image gallery (Avg. of 3-4 images), video gallery (Avg. of 1-2 60" video clips) and structured information (data).

UPDATABLE: When possible, content may be updated during the period of the collection. In Theatrical for example, images or videoclips of the actors in the premiere could be an example to add to their trading card galleries.

YOURS FOR EVER: An ownership database certifies each digital trading card as unique and identifies the owner, by acquisition or trade. Trading cards are downloaded to apps in your personal devices where you can enjoy them. Digital trading cards cannot be lost or stolen. If deleted by accident, the ownership certification database enables you to download them again.

VALUE PROPOSITION

Digital trading cards add value to the traditional format by:

COLLECTING EXPERIENCE, leverage the meaning of…

TRADING, is Social experience by nature that reaches a global dimension and incomparable satisfaction when you add social networks, worldwide trades.

INNOVATION & TECHNOLOGY: The traditional trading cards experience needs to find its way in the new media and technologies. The days of carrying around trading cards will soon be over for many. You can’t compete with smartphones or tablets.

RELATIONSHIPS: Brand and users bond around the experience. Internal messaging, social networks, emailings seamlessly engage users in the experience by overlapping games, promotions, draws & contests.

INSTANT REWARD: Anytime anywhere. Collectors can redeem their rewards (FREE packs) instantly, in just one click using their prefered device

VALUE PROPOSITION


AUDIENCE, no matter their…

AGE: Specially designed to engage ages 12 and over.

PREFERED DEVICE: iPhone & Android mobiles, iPad &Android tablets, PC, MAC and Facebook apps. Users experience and collection designs are developed to better adapt and profit each device’s possibilities. User can sincronise his collections in one or all. He / She decides.

LANGUAGE: Multilanguage collections can be produced almost effortless in the platform for the user tu decide which

WIDE VARIETY: Niche collections are possible and profitable since costs are so low and internet provides global reach with no extra costs and access to collection’s theme fans through social network group pages, official websites, specialised blogs, opinion leaders tweets,…

VALUE PROPOSITION


EFFECTIVENESS, just gets better and better by…

USERS KNOWLEGE: Prefered devices, level of loyalty, basic demographic data, source of the activated Pincodes,… you name it.

TIME TO MARKET, is short since production time is no more than 4-6 weeks.

PRODUCTION COSTS: Promotions scale beautifully. You can test locally and expand globaly with approximatelly the same effort / cost

DISTRIBUTION: You can print a PINCODE easily in almost any product, but you can also reward through other channels: facebook fans, Twitter followers…

BRAND VALUES: Content marketing that transmits effectively brand values to the digital community such as innovation, technology, social relationships…

EARNED MEDIA: …and these also provide virality on the net and valuable press coverage. It’s new and interesting to tell.

VALUE PROPOSITION

Devices:Windows 74%Mac 10%Mobile 12%Facebook19%

Ages:0-15 9%16-25 39%26-35 29%36-45 16%46ss 7%

ARPU per collection: 3,21$

Origin: Spain 79%Rest 21%

Total ysers activity:Active last month 26%Active last 2 mths 55%

Users activity in active collection:Active last month 67%Active last 2 mths 89%

DIGITAL COLLECTIONS. RESULTS

HOW IT WORKS

Stampii offers an experience to enjoy digital collectibles with desktop, mobile or social networks simultaneously.

WHAT IS STAMPII. UNIQUE DIGITAL EXPERIENCE

FREE downloadable apps to your PC, Mac – Mobile – Tablets (Apple and Android) and FacebookCOLLECTORS

COMMUNITY

STORAGE. PERSONAL EXPERIENCE

TRADING. SOCIAL EXPERIENCE

STORAGE AND TRADING. PROXIMITY & SOCIAL EXPERIENCE 22

WHAT IS STAMPII. THE “DIGITAL TRADING CARDS” UPDATABLE CONTENT. “Sync” button enables free download

Example ACB 2011-12

EACH STAMPII IS UNIQUE. Stampiis are printed virtualy in limited series, each identified with a unique code number to provide uniquness to each one. Ownership when trading and pack acquisitions is certified by a Property Certification Database.

Mobile version Updated stats and data

Image gallery Video gallery

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WHAT IS STAMPII. “THE ALBUM”

Desktop application (PC / MAC)

Represents the album, from where you can download, enjoy and interact with greater intensity of the entire contents of added value of digital trading cards (videos, photos, statistics ...)

Users can access their stampiis with different views (matrix, carousel and List)

MULTI-PLATFORM. Allows you to manage and store collections in your desktop computer for different users independently

STORAGE. PERSONAL EXPERIENCE

Example LNFS 2011-12

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WHAT IS STAMPII. THE “DECK” OF CARDS

Mobile application (iPhone/Android)

An proximity experience . Lighter and more portable it also provides all required functionality to browse, purchase, trade and sync at any time,

Enjoy digital trading cards anywhere, any moment, easily and handy, with friends and family

The tablet application (iPad and Android OS) will be released in the last quarter of 2011.All applications are free to download.

STORAGE AND TRADING. PROXIMITY & SOCIAL EXPERIENCE

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LOCAL Y GLOBAL A social experience that engages users around the world, with international and multilingual collections

Social Network App (Facebook)The act of trading can be made by any form of communication and once the deal is closed it can be executed through any of your devices but between all of them Facebook is perhaps the most comfortable and natural place to trade.

A marketplace like no other before where collectors of any corner of the world can get together, post offers, request swaps, browse each others decks and enjoy as never before

TRADING COMMUNITY. For each collection. Activated by community managers, with contests, sweepstakes and promotions to increase customer satisfaction and engagement

TRADING. SOCIAL EXPERIENCE

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WHAT IS STAMPII. “TRADING”

Digital trading cards can be acquired buying digital blind packs. The price is aprox. 0,9€ per pack (depending on the payment platform)

Each envelope includes between 4 and 6 random stampiis.

Users choose their prefered payment platform :

Apple store, Android Market, Premium SMS, credit card, paypal, credits from prepaid account and promotional codes

WHAT IS STAMPII. “THE PACKS” OF TRADING CARDS

THE PRICE OF THE ENVELOPE. Aprox 0,9€. The same as the kiosk

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REDEEM CODES IN JUST ONE CLICK.

Promotional codes (PINCODES) can be redeemed very easily, any moment, any where from your prefered device. It’s only one click away.

Desktop app. (PC/MAC)

Facebook app.

Mobile app.

Digital trading card packs can be delivered as rewards:

1) As a proof of purchase, printed in the packaging of the product

2) As a loyalty reward to users, fans or followers with generic codes on the webpage, newsletters, facebook walls o tweets

3) As a gift to visitors to the brands store, expo booth or events stand

4) Generic code published in an advertising campaign (banners, print, even TV)

5) Or any other loyalty, handraising, recruitment or proof of purchase action on any on or off communication channel

PROMOTIONAL CODE. PINCODES. A reward easy to distribute and redeem. Proof of purchase, recruitment and loyalty activities.

WHAT IS STAMPII. PINCODES, INSTANT REWARD

DIGITAL COLLECTIONS. PRODUCTION CALENDAR

Collection Specs:120 digital trading cards – Avg. 1,5 videos per stampii – Avg. 6 images per stampii

Preproduction: 8 daysProduction: 15 days counting from content delivery required for the front card designs.Rough contents for the image and video gallery can be provided during production period.

stampii - digital trading cards 2012

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