standard chartered marketing campign
TRANSCRIPT
Standard Chartered Marketing Campaign
Presented By: Choo Wei Qiang GeraldWu Xiang Xiang Eelynn
Kang TaipingRaj Kumar
AgendaIntroductionNew EventHow we do itSocial media happening on event dayTenants and EndorsersTournament layoutFloor plan for Tenants and Endorsers
IntroductionWhat’s your Perspective of Standard Chartered?Banks?
Marathons?
New EventStand Chart Football Carnival
Why• To give people a different perspective
How• Organize tournament • Bring down Liverpool players• Co-ordinate a Carnival
When• 15June 2012 to 17June 2012• 9 am To 6pm
How We Do It Social Media Platform used
How ?• Using Facebook poll to find out who the public desire to see
How We Do It
Top 5 Votes• Top 5 Liverpool players with the most votes will be
invited to come to Singapore for this event.
Social Media on event day
Stand Chart Champ Supporter• To garner as many supporter as they can
How ?• Competitor tee will be printed with QR-code• Friends will have to come down to the venue to scan the
QR-code• QR-code will direct them to a page for check-in and
comment on the team and event• Team with the most supporter at the end of the event will
be the Champ Supporter• A screen will be on the event side to allow teams to view
the number of supporter they have
Tenants and EndorsersWho will be there ? Funfair
• Uncle Ringo
Retail outlet• Adidas• Weston pte ltd
Food & Beverages• Pizza Hut• Pasta Mania• Pasar Malam vendor (Ramly and etc)• KOI
Medical Service• Singapore RedCross Society
Tournament Layout
Tenants and Endorsers floor plan
THANK YOU FOR YOUR
KIND ATTENTION
Q & A