standing out to get in the door (jen dalton)
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Join BrandMirror's Jen Dalton as she shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you. Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on: How to assess your current brand (in person and digitally) Understanding what your strategy is and where you want to be with your brand How to monitor and manage your brand moving forward for impact.TRANSCRIPT
Stand Out to Get InBrandMirror
#standoutgetin @BrandMirror
“Do you stand out?”
#standoutgetin @BrandMirror
Key Insights to Standing Out
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What is a brand?
VOLVOAPPLE
NIKE#standoutgetin @BrandMirror
What is a personal brand?
Richard Branso
n OprahBono
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“We are CEOs of our own companies: Me,
Inc.”-Tom Peters
Why do I need to stand out?
#standoutgetin @BrandMirror
“If you do not define your brand, others
will define your brand for you.”
#standoutgetin @BrandMirror
Discover
Design
Differentiate
#standoutgetin @BrandMirror
WHERE ARE
YOU?
WHERE ARE YOU GOING?
#standoutgetin @BrandMirror
#1 Look in the “Mirror”
Offline“In Person”
Online“Digital Brand”
YOURBRAND
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State Of You Assessment
1 2 3
Score Yourself Total The Points
Assess Your Brand
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How are you showing up?
Structured
Creative
Strategic
Architect
Conductor
YOU AUDIENCE
Structured
Insight
Communication
Direct
Team player
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Do a Digital Inventory
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#2 Define Your Brand DNA
Professional & Fun
Approachable
Gutsy
Strategy
Structured
Impact
#standoutgetin @BrandMirror
#3 Be Consistent
fashionscollective.comwww.thefwa.com#standoutgetin @BrandMirror
Perception IS Reality
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Discover
Design
Differentiate
#standoutgetin @BrandMirror
“Life is not about finding yourself. Life is
about creating yourself.”
-George Bernard Shaw
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#4 Make Your Signature Storyboard
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Coach
Entrepreneur
Unique Promise of Value
Gutsy leader committed to enabling others to live their passion and deliver
on their unique promise of value through structured ways to move the needle
on their brand and their impact.
Front Line People
Manager (Operation
s)
Product Managem
ent
Chief of Staff
#5 Define Your Promise
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Put Your Story Online
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Show Evidence of Your Brand
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Discover
Design
Differentiate
#standoutgetin @BrandMirror
#6 Stand Out to Get In
Your Unique Promise of Value
Audience
Competitors
Create Opportunities
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4 Key Elements to Your Digital Brand
Authenticity Relevance
Visibility Share-ability
YOU
3. Are the right people seeing you?
1. What should you
talk about?
2. Does it matter?
4. Will people care &
share?
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Who is out there now?
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Who needs to see what you create?
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Out of Sight, Out of Mind
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#7 Create Value, Create Opportunities
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#8 Timing is Everything
Q3 2014 Q4 2014 Q1 2015 Q2 2015
LEADS
CLIENTS
TEAM
INTERNAL
EXTERNAL
Visibility Calendar
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#9 Make It Easy to Share & Re-purpose
Tweet
Groups
Blog
Company Blog
Company
Tweet
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#10 Give, Give, Get
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Ways to Monitor and Listen
Google / AlertsLinkedIn
Brandyourself.comSprout Social Competitor
KLOUTYOU
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3 Things to Do Right Now
1 2 3
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First 3 to EmailFree Consultation
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