LEADING INNOVATION AND GROWTH IN A CHANGING WORLD

Brad Smith, CEO Intuit

@IntuitInc

the only constant is change

There is one certainty:

You will have to lead transformational

change

Intuit : A story of transformation

Founded in ‘83: Improve financial lives

Leading innovation & growth in a rapidly

changing world

Today’s topic

The big questions

QUESTION #1

How do you align & mobilize your team around a vision?

Define a vision that inspires action

First, listen…

employees investors

customers industry peers

• Greatest underleveraged opportunities?

• Greatest risks or challenges?

• What can you do to screw it up?

advisors

Get a future-back, outside-in perspective

More than a great

communicator… a translator of

dreams.

Package it into something memorable

“Connected Services”

Social

Mobile

Global

SUMMARY –

Mobilizing & aligning your team around a vision

• Strive for a vision that inspires action

• Listen…and get an outside-in perspective

• Package it into something memorable

QUESTION #2

How do you build a culture where

innovation thrives?

“The bottleneck is always at the top of

the bottle.”

To walk a mile in a customer’s shoes… you must first remove your own

Small teams

Foster an entrepreneurial environment

Rapid experimentation

Celebrate failure

“What the hell does mobile have

to do with taxes?”

“We have an idea…”

SUMMARY –

Build a culture where innovation thrives

• Questions you ask…not answers you give

• Foster an entrepreneurial environment

• Enable ideas to come from anywhere and set up processes to empower innovators

QUESTION #3

How do you place bets on today vs. tomorrow?

"I'm actually as proud of many of

the things we haven't done as the

things we have done.”

Time

People

Money

Your resources

Horizon 1 Horizon 2 Horizon 3

Manage offerings & investments in stages

Extend & Defend the

Core

Build Emerging Offerings

Create Viable Options

Horizon 1 Horizon 2 Horizon 3

Align the right talent

Rowing Crew

White Water Rafting

Diving for Sunken

Treasure

Grow the business… profitably

Prove the business model…

with scale

Prove the user concept…

with compelling business model

hypothesis

Horizon 1 Horizon 2 Horizon 3

Define the right success metrics

SUMMARY –

Placing bets on today and tomorrow

• Be clear about what you won’t focus on

• Allocate resources: time, people, dollars

• Portfolio manage: tailor talent & metrics

Leading innovation & growth in a changing world

Faster, Sustained Growth