star-telegram media kit retail rate card

2016RETAIL ADVERTISING

STAR-TELEGRAM IS A MEMBER OF: Newspaper Association of America, Associated Press, Alliance for Audited Media (formerly Audit Bureau of Circulations), Advertising Checking Bureau, Metro Newspaper Advertising Services, Inc., Midwest Newspaper Advertising Executives Association.

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Personnel Gary Wortel President & Publisher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7454 gwortel@star-telegram .com Craig Diebel Vice President/ Advertising and Digital . . . . . . . . . . . . . . . . . . . . . (817) 390-7877 cdiebel@star-telegram .com James Burda Corporate, National Account Director . . . . . . . . . . . . . . . . . . . . . (817) 390-7768 lbien@star-telegram .com Larry Bien Grocery Account Director . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7150 lbien@star-telegram .com Sheree Brockway Director of Strategic and Digital Accounts . . . . . . . . . . . . . . . . . . (817) 390-7811 sbrockway@star-telegram .com Shelby Hale Strategic Account Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 987-6304 lwesson@star-telegram .com Rod McLain Local Multimedia Advertising Director . . . . . . . . . . . . . . . . . . . . . (817) 390-7392 rmclain@star-telegram .com Linda Wesson Eastern Tarrant Multimeida District Manager . . . . . . . . . . . . . . . (817) 987-6304 lwesson@star-telegram .com Nick Camp Western Tarrant Multimeida District Manager . . . . . . . . . . . . . . (817) 390-7514 ncamp@star-telegram .com Trayce Moore Central Tarrant Multimedia District Manager . . . . . . . . . . . . . . . (817) 390-7145 tdmoore@star-telegram .com Johnny Johnson Insert Operations Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7622 wjjohnson@star-telegram .com Steffanie Stricker TMC/Saturation Products Manager . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7600 sstricker@star-telegram .com Leticia Govea Advertising Production Manager . . . . . . . . . . . . . . . . . . . . . . . . . . (817) 390-7196 lgovea@star-telegram .com

Phone Numbers Office Phone FAX Fort Worth . . . . . . . . . . . . . . . . . .(817) 390-7392 . . . . . . . . . . . . . (817) 390-7201 Arlington . . . . . . . . . . . . . . . . . . . .(817) 987-6300 . . . . . . . . . . . . . (817) 987-6325 Major Accounts . . . . . . . . . . . . . .(817) 390-7150 . . . . . . . . . . . . . (817) 390-7321 National . . . . . . . . . . . . . . . . . . . . .(817) 390-7150 . . . . . . . . . . . . . (817) 390-7321 Inserts/TMC . . . . . . . . . . . . . . . . .(817) 390-7600 . . . . . . . . . . . . . (817) 390-7221 Co-op . . . . . . . . . . . . . . . . . . . . . .(817) 390-7894 . . . . . . . . . . . . . (817) 390-7201 Targeted Publications . . . . . . . . . .(817) 390-7600 . . . . . . . . . . . . . (817) 390-7221 Digital or Online . . . . . . . . . . . . . .(817) 390-7768 . . . . . . . . . . . . . (817) 390-7528

Fort Worth Office808 Throckmorton Street, Fort Worth, TX 76102(817) 390-7605

Arlington Office2201 N . Collins Street, Suite 185, Arlington, TX 76011(817) 987-6303

Mailing Address For All LocationsPO Box 1870, Fort Worth, TX 76101-1870

Table of Contents

Retail Annual Investment Levels 3

Full-Run Single Insertion & Flex Programs 4

Multi Insertions & Color 5

Zoned Editions 6-8

Total and Targeted Market Coverage 9-11

TMC Total Results, Print & Deliver, Star Tabs 12

Specialized Rates 13

La Estrella En Casa, DFW OT, Sunday Select (Yes!) 14

Additional Rates & Mechanical Requirements 15

Digital Ad Requirements 16

Deadlines 17

DFW Online Network Rates 18-19

Audience 20

Policy 21

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Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit 3

Investment Levels indicate a minimum annual investment in Star-Telegram products and services . An advertiser has 12 months to fulfill the investment agreement. Advertisers on ROP Investment Level contracts may run in other part-run or zoned editions of the Star-Telegram without signing a separate agreement .

The following products and services count toward Investment Level fulfillment:• ROP • Star Tabs • Mansfield News-Mirror• Inserts (pre-print and P&D and overruns) • Ad Services and Photography Charges • Weatherford Telegram• Special Sections • Indulge Luxury Magazine • La Estrella En Casa• Sponsored Copies and Related Printing • DFW .com Ink Edition • Sunday Select (Yes!)• Poly-Bags • Alliance Regional Newspapers • Star-Telegram .com/Retail Online/Mobile• Star Values • Arlington Citizen-Journal • DFW OT Sports Magazine• Neighborhood Values/Coupon Saver

The following products DO NOT count toward revenue contract fulfillment:• Promotional Space • Classified Advertising• Commercial Printing • Other Noted Special Offers/Promotions• Postage (Direct Mail)

Retail Annual Investment Levels

Investment Levels

LEVEL D

LEVEL C

LEVEL B

LEVEL A

$2,500$3,450$4,700$6,400$8,800

$12,000$15,600$20,000$26,000$34,000

$44,000$56,000$72,000$93,000

$119,000

$152,000$188,000$232,000$286,000$353,000

Star-Telegram 2016 Retail Rates | star-telegram.com/mediakit4

A. Single Insertion ROP RatesThese rates are for retail merchants who sell directly to the consumer through one or more retail stores under the same ownership, located in the Greater Fort Worth/Dallas Metro Area or the DFW DMA (Designated Market Area as defined by Nielsen) . Utilization of a telephone answering service, 1-800-number, or local P .O . box will not qualify a business or individual for local retail rates . Retail rates are net, and are single day, per column inch .

Level D

Level C

Level B

Level A

Investment Level OPEN $126 $114 $140 $128 $152 $138 $2,500 $122 $111 $133 $123 $144 $132 $3,450 $121 $110 $132 $122 $143 $131 $4,700 $119 $109 $131 $121 $142 $130 $6,400 $118 $108 $130 $119 $141 $129 $8,800 $117 $107 $129 $118 $140 $128 $12,000 $116 $106 $128 $117 $139 $127 $15,600 $115 $105 $127 $116 $138 $126 $20,000 $114 $104 $126 $115 $137 $125 $26,000 $113 $103 $125 $114 $136 $124 $34,000 $112 $102 $124 $113 $135 $123 $44,000 $111 $101 $123 $112 $134 $122 $56,000 $110 $100 $122 $111 $133 $121 $72,000 $109 $99 $121 $110 $132 $119 $93,000 $108 $98 $119 $109 $131 $118 $119,000 $107 $97 $118 $108 $130 $117 $152,000 $106 $96 $117 $107 $129 $116 $188,000 $105 $95 $116 $106 $128 $115 $232,000 $104 $94 $115 $105 $127 $114 $286,000 $103 $93 $114 $104 $126 $113 $353,000 $102 $92 $113 $103 $125 $112

MAIN NEWS OTHER SECTIONS MAIN NEWS OTHER SECTIONS MAIN NEWS OTHER SECTIONS

FRIDAY & SATURDAY SUNDAY & HOLIDAYMONDAY-THURSDAY

Full-Run Single Insertion and Flex Programs

B. Flex ProgramsThe Flex Program allows you maximum flexibility to choose the best weeks to run your ads within a 52 week contract period. To qualify, advertisers must run at least one insertion per week for the contracted number of weeks . Weeks can be non-consecutive . Advertiser must choose to enroll in this program . Requires signing an annual investment level . Retail rates are net, and are single day, per column inch .

MONDAY-THURSDAY FRIDAY & SATURDAY SUNDAY & HOLIDAY# of Weeks Minimum Ad Size Main News Other Sections Main News Other Sections Main News Other Sections

8 weeks plus 8 inches $109 $99 $121 $110 $132 $11916 weeks plus 6 inches $107 $97 $118 $108 $130 $11726 weeks plus 4 inches $105 $95 $116 $106 $128 $11552 weeks 3 inches $104 $94 $115 $105 $127 $114


D. Color Premiums: (Single Insertion) Color % Of Space ChargeColor premiums are available 7 days per week . Color advertisement deadlines are advanced 24 hours . Color rates are charged as a percentage of space . Minimum ad size for color is 24” . Color must be purchased for all ads in schedule .

C. Multi-Insertion Ad ProgramOur Repeat Ad Program allows contract advertisers to stretch their advertising investment to get the most frequency possible . All ads must run in a 7-day period, ordered at one time, no size changes . Rates are per column inch, per ad . Minimal copy changes relating to dates only . Minimum ad size is 4” . If purchasing color, all ads must run in color . Minimum ad size for color is 24” . Use single insertion color % of space charge for each ad to calculate color premiums .

FULL COLOR SPOT COLOR

Multi-Insertions and Color Premium

ACTION ADS4X IN 7 DAYS

TRIPLE PLAY3X IN 7 DAYS

DOUBLE PLAY2X IN 7 DAYS

Level Full Page: 108-126” 1/2 Page: 64.5-107.75” Qtr Page: 32.25-64.25” 24”+: 24-32” Full Page: 108-126” 1/2 Page: 64.5-107.75” Qtr Page: 32.25-64.25” 24”+: 24-32”

Open 24% 28% 31% 50% 19% 22% 25% 40%

Level D 20% 24% 26% 44% 16% 19% 21% 35%

Level C 16% 20% 23% 42% 13% 16% 18% 34%

Level B 12% 17% 21% 40% 10% 14% 17% 32%

Level A 8% 14% 19% 38% 6% 11% 15% 30%

Other Other Other Level Main News Sections Main News Sections Main News Sections Open $102 $90 $82 $71 $72 $60

Level D $94 $82 $76 $66 $66 $56

Level C $90 $79 $73 $63 $63 $54

Level B $87 $76 $70 $61 $61 $52

Level A $83 $73 $68 $58 $58 $48


Star-Telegram Zoned Editions - Wednesday and Sunday

Star-Telegram Audience Avg.-Issue Readership Circulation (Core Print Only) Daily Sunday Daily SundayTotal/Full-Run 386,900 625,400 136,625 221,965zzzz West (Fort Worth) 226,100 384,000 73,601 119,704zzzz East (Northeast/Arlington) 160,800 241,400 63,024 102,261

Each and every day of the week, 9 of 10 newspaper readers across Greater Fort Worth, and Northeast and Arlington areas choose the Star-Telegram . It is the newspaper of choice throughout the western side of DFW .zzzz West (Fort Worth) edition reaches adults in Fort Worth, Benbrook, Westworth Village, White Settlement, and other communities across western

Tarrant County and in neighboring counties including Weatherford, Cleburne, Burleson and Granbury .zzzz East (NE/Arl .) edition reaches adults in Hurst, Euless, Bedford, Colleyville, Grapevine, Southlake, Keller, North Richland Hills, Watauga, Richland Hills,

Smithfield, Haltom City, Trophy Club, Roanoke, Westlake, Irving, Arlington, Dalworthington Gardens, Pantego, Kennedale, Mansfield, and Grand Prairie.

Expand Your Reach With DFW Online NetworkStar-Telegram.com and our DFW Online Network averages 2.2 million uniquevisitors and 21.1 million page views per month. Our DFW Online Network attracts more monthly unique visitors and we’re better balanced across DFW than The Dallas Morning News Online Network.Sources: Claritas; Scarborough, DFW Study (2012 R2-12); Alliance for Audited Media (formerly ABC) Audit Report for Star-Telegram (12 months ending March 31, 2012); Omniture/Catalyst reports; ComScore. Daily = Monday through Friday averaged . *Zone information based upon data for ZIP codes within, or partially within, Tarrant County only and thus sum of zones will not equal “full-run” .


Star-Telegram West Edition (Fort Worth)Publishes Wednesday as a stand alone section called City by City and Sunday inside the Tarrant & Texas section . Areas of coverage include Fort Worth and Johnson, Hood, Parker, Wise and outlying counties . Minimum ad size is 3” . Average Weekday Average SundayAudience . . . . . . . . . . . . . . . . . . . . 238,400 . . . . . . . . . . . . . . . . . . . . . . . . . 329,900Circulation . . . . . . . . . . . . . . . . . . . . 73,601 . . . . . . . . . . . . . . . . . . . . . . . . . 119,704Audience: Scarborough, DFW Study (2013)Circulation: ABC Audit Report (March 2012); Monday-Friday Average

• Must run within 52 week contract term .• Can be non-consecutive weeks• Requires signing an annual investment level .

• Minimum ad size for color is 24”

OPEN

Level D

Level C

Level B

Level A

Level Wednesday Sunday/Holiday

$48$43

$41

$40

$39

$59$52

$49

$48

$47

SINGLE INSERTION RATES

Full

Spot

20%

16%

30%

24%

35%

28%

40%

32%

COLOR PREMIUMS: (SINGLE INSERTION) COLOR % OF SPACE CHARGE

# of Weeks

8 weeks plus16 weeks plus26 weeks plus52 weeks

Min. Ad Size

8 inches6 inches4 inches3 inches

Wednesday$41$40$39$38

Sunday/Holiday$49$48$47$46

FLEX PROGRAM

FULL PAGE HALF PAGE PLUS QTR PAGE PLUS 24” PLUS

• Ads running in same zone/edition• Ads must run within 7-day period, ordered at one time, no size/copy changes• Rates are per column inch, per ad .• If purchasing color, all ads must run in color .• Minimum ad size is 3”• Minimum ad size for color is 24”

FullSpot

30%24%

COLOR PREMIUMS(MULTI-INSERTION) (UNDER FULL PAGES)

MULTI-INSERTION RATES (UP TO FULL PAGE)

NOTE: Individual zone buys can not be combined to create same distribution as full-run buy . Full-run distribution will be billed as a full-run buy and not separate individual zone buys .

OPENLevel D

Level C

Level B

Level A

Level Double Play(2X)

$38$34$33$32$31


Star-Telegram East Edition (Arlington & Northeast Tarrant)Publishes Wednesday as a stand alone section called City by City and Sunday inside the Tarrant & Texas section . Areas of coverage include Arlington, Mansfield, Grand Prairie, Pantego, Dalworthington Gardens, Kennedale, Midlothian, Hurst, Euless, Bedford, Colleyville, Grapevine, Southlake, Keller, North Richland Hills, Watauga, Richland Hills, Smithfield, Haltom City, Trophy Club, Roanoke, Westlake and Irving. Minimum ad size is 3” . Average Weekday Average SundayAudience . . . . . . . . . . . . . . . . . . . . 177,800 . . . . . . . . . . . . . . . . . . . . . . . . . 268,400Circulation . . . . . . . . . . . . . . . . . . . . 63,024 . . . . . . . . . . . . . . . . . . . . . . . . . 102,261Audience: Scarborough, DFW Study (2013). Circulation: ABC Audit Report (March 2012); Monday-Friday Average

OPENLevel D

Level C

Level B

Level A

Level WednesdaySunday/ Holiday

$36$32$31$30$29

$41$37$35$34$33

SINGLE INSERTION RATES

# of Weeks Min . Ad Size Wednesday Sunday/Holiday

8 weeks plus16 weeks plus26 weeks plus52 weeks

8 inches6 inches4 inches3 inches

$31$30$29$28

$35$34$33$32

FLEX PROGRAM

• Must run within 52 week contract term• Can be non-consecutive weeks .• Requires signing an annual investment level .

• Ads running in same zone• Ads must run within 7-day period, ordered at one time,

no size/copy changes• Rates are per column inch, per ad• If purchasing color, all ads must run in color• Minimum ad size is 3”• Minimum ad size for color is 24”

FullSpot

20%

16%

30%

24%

35%

28%

40%

32%

COLOR PREMIUM (SINGLE INSERTIONS) % OF SPACE CHARGEFULL PAGE HALF PAGE PLUS QTR PAGE PLUS 24” PLUS

• Minimum ad size for color is 24”

FullSpot

30%24%

COLOR PREMIUM (MULTI-INSERTION) (UNDER FULL PAGES)

MULTI-INSERTION RATES (UP TO FULL PAGE)

OPENLevel D

Level C

Level B

Level A

Level Double Play(2X)

$30$27$26$25$24

NOTE: Individual zone buys can not be combined to create same distribution as full-run buy . Full-run distribution will be billed as a full-run buy and not separate individual zone buys .


Targeted and Total Market Coverage

Tab PagesOpen

Level D

Level C

Level B

Level A

2$82$81

$79

$76

$73

4$92$85

$83

$81

$77

8$95$92

$90

$87

$81

12$100$95

$94

$92

$87

16$102$99

$96

$94

$92

20$105$100

$98

$97

$93

24$107$102

$99

$98

$94

28$109$103

$101

$99

$95

32$112$106

$104

$100

$97

DAILY -- UNDER 75,000

Tab PagesOpen

Level D

Level C

Level B

Level A

2$72$71

$69

$67

$65

4$79$75

$73

$72

$68

8$82$79

$77

$76

$71

12$87$82

$81

$79

$75

16$90$85

$83

$81

$79

20$92$87

$84

$83

$80

24$94$88

$85

$84

$81

28$96$91

$88

$85

$82

32$99$93

$91

$88

$84

SUNDAY-- FULL RUN

Tab PagesOpen

Level D

Level C

Level B

Level A

2$80$78

$76

$74

$71

4$90$83

$81

$79

$75

8$92$88

$85

$83

$78

12$97$92

$91

$88

$83

16$99$96

$94

$91

$88

20$102$97

$95

$94

$90

24$104$99

$96

$95

$91

28$106$100

$98

$96

$92

32$109$103

$101

$98

$94

SUNDAY -- 150,000 UP TO FULL RUN

Tab PagesOpen

Level D

Level C

Level B

Level A

2$83$82

$80

$77

$74

4$93$87

$84

$82

$78

8$96$93

$91

$88

$81

12$101$96

$95

$93

$88

16$103$100

$98

$95

$93

20$106$101

$99

$98

$94

24$108$103

$100

$99

$95

28$111$104

$102

$100

$96

32$113$107

$105

$102

$98

SUNDAY -- 75,000 TO 149,999

Tab PagesOpen

Level D

Level C

Level B

Level A

2$67$66

$64

$62

$60

4$73$70

$68

$66

$63

8$76$73

$72

$70

$66

12$80$76

$75

$73

$70

16$81$79

$77

$75

$73

20$84$80

$78

$77

$74

24$85$81

$79

$78

$75

28$88$82

$81

$79

$76

32$92$85

$83

$80

$77

DAILY -- FULL RUN

Tab PagesOpen

Level D

Level C

Level B

Level A

2$74$73

$71

$68

$66

4$81$77

$75

$73

$69

8$84$81

$79

$77

$73

12$90$84

$83

$81

$77

16$92$88

$85

$82

$81

20$94$90

$87

$85

$82

24$96$92

$88

$87

$83

28$99$93

$91

$90

$84

32$101$96

$94

$91

$87

DAILY -- 150,000 UP TO FULL RUN

Tab PagesOpen

Level D

Level C

Level B

Level A

2$77$76

$74

$71

$69

4$85$80

$78

$76

$72

8$88$84

$82

$81

$76

12$94$88

$87

$84

$80

16$96$93

$91

$87

$84

20$98$94

$92

$91

$85

24$100$95

$93

$92

$87

28$103$97

$95

$93

$88

32$105$100

$98

$94

$91

DAILY -- 75,000 TO 149,999

Tab PagesOpen

Level D

Level C

Level B

Level A

2$90$88

$85

$82

$79

4$99$94

$92

$90

$83

8$103$99

$97

$95

$88

12$108$102

$101

$99

$94

16$110$107

$104

$101

$99

20$113$107

$105

$104

$100

24$115$109

$107

$105

$101

28$118$111

$109

$107

$102

32$122$114

$112

$108

$104

SUNDAY -- UNDER 75,000

A. Preprint Insert Rates (In-Paper/Subscribers)Retail preprint rates apply only to advertising done by local businesses within the Greater Fort Worth/Dallas Metro Area which sell directly to the public through one or more locations they own or control . Retail rates do not apply to any advertising for which the newspaper has established or will establish other rates, such as General or Classified. The classification of such advertising will be done by the newspaper . All rates below are for CPM distribution to paid subscribers and/or opt-in non-subscribers . 2 Page refers to single sheets . All other sizes are “TAB” . Rates for TMC distribution to non-subscribers are located on page 12 .

*For preprint inserts greater than a 32-page tab, contact your Account Executive for rate information .

Targeted and Total Market Coverage: RatesB. Targeted and TMC Insert Rates (Non-Subscribers)TMC rates apply to mid-week non-subscriber shared-mail/carrier -delivered insert distribution . TMC rates may also apply to the subscriber carrier distributed portion if distributed in combination with non-subscribers and only when the non-subscriber portion is 25% or more of the total distribution quantity . All rates are net . All TMC rates are subject to postal increase .

The correct table to use for TMC pricing is determined by the day the subscriber (home delivery) insert is scheduled . A Wednesday Home Delivery insert schedule would use the Daily TMC table while a Sunday Home Delivery schedule would use the Sunday TMC table .

OPENInvestment Level

Daily TMC (by weight) Sunday TMC (by weight)

$2,500$3,450$4,700$6,400$8,800

$12,000$15,600$20,000$26,000$34,000$44,000$56,000$72,000$93,000

$119,000$152,000$188,000$232,000$286,000$353,000

$59.17

$54.33

$52.96

$51.65

$50.34

$48.99

$47.67

$46.56

$45.50

$44.39

$43.25

$42.15 $41.13 $40.06 $38.97 $37.93

$36.19

$68.72

$64.43

$62.90

$61.43

$59.96

$58.44

$56.97

$55.72

$54.54

$53.29

$52.02

$50.79 $49.65 $48.44 $47.23 $46.05

$44.04

$75.90

$72.70

$71.70

$70.72

$69.74

$68.73

$67.74

$66.92

$66.13

$65.29

$64.45

$63.62 $62.86 $62.07 $61.25 $60.47

$57.25

$98.35

$95.20

$94.21

$93.27

$92.31

$91.33

$90.37

$89.57

$88.80

$87.99

$87.17

$86.37 $85.62 $84.85 $84.07 $83.31

$79.08

$78.12

$72.70

$71.00

$69.36

$67.72

$66.03

$64.40

$63.01

$61.69

$60.30

$58.87

$57.52 $56.24 $54.90 $53.55 $52.24

$49.99

$85.28

$79.70

$77.94

$76.25

$74.56

$72.82

$71.13

$69.70

$68.34

$66.91

$65.44

$64.02 $62.71 $61.34 $59.94 $58.59

$55.03

$90.45

$86.49

$85.23

$84.04

$82.84

$81.61

$80.40

$79.38

$78.41

$77.40

$76.36

$75.35 $74.43 $73.45 $72.46 $71.50

$67.61

$110.62

$107.01

$105.86

$104.77

$103.68

$102.55

$101.44

$100.52

$99.64

$98.72

$97.76

$96.85 $96.00 $95.10 $94.19 $93.32

$88.52

C. TMC Co-op ProductsStar Values WrapThree areas available: Arlington, Fort Worth and Northeast Tarrant County . Use circulation for scheduled date to rate per thousand . Rates are per ThousandPosition 1x 3x 6x 12x 24x

Inside Page $23.06 $20.84 $18.06 $15.44 $14.72

Outside Page $30.56 $27.21 $24.72 $23.61 $21.67

Coupon SaverThree areas available: Arlington, Fort Worth and Northeast Tarrant County . Use circulation for scheduled date to rate per thousand . Rates are per ThousandPosition 1x 3x 6x 12x 24x

Inside Page $4.64 $4.09 $3.00 $2.73 $2.29Outside Page $5.23 $4.64 $3.54 $3.00 $2.45Buy more than one area on Coupon Saver on the same insertion date and receive a 5% DISCOUNT.

Star Values/Coupon Saver Distribution*

Arlington Fort Worth Northeast Total 211,608 339,916 330,012 881,536*Your Account Executive can provide current estimates.

D. Star TabsMake your message stick... with Star Tabs self adhesive ads from the Star-Telegram . It goes right on the FRONT PAGE! Your 3” x 3” adhesive ad will be placed at the top of the front page or on select special sections . Choose from multiple shapes and colors . All rates include printing and distribution .

PLACEMENT AVAILABILITY DISTRIBUTIONFront Page Monday-Sunday Full Run or By Circulation Zone

Rates: Includes printing and distribution. Bleed Size is 3” x 2.75” and Image Size is 2.4375” x 2.6875”.

COLORS 50,000 100,000 200,000 300,000 400,000 500,0001 $80 $61 $54 $52 $49 $482 $91 $70 $59 $55 $53 $503 $101 $80 $64 $58 $55 $544 $112 $97 $74 $66 $62 $60 Minimum order of 50,000. All advertising subject to approval. $250 cancellation fee, $300 per copy change fee.

Deadlines:New Art - copy due 12 working days from application dateDigital files - copy due 11 working days from application date (no proof)

Level D

Level C

Level B

Level A

Up to .29 oz .30-.40 oz .41-.70 oz .71-1.1 oz Up to .29 oz .30-.40 oz .41-.70 oz .71-1.1 oz


11

Targeted and Total Market CoverageTargeted & TMC (Total Market Coverage) Program

Paid distribution can be combined with the coverage of non-subscribers to provide Total Market Coverage . Nearly every household and apartment in Tarrant, Johnson and Parker Counties that does not subscribe to the Star-Telegram receives a TMC package every week, 98% Market Penetration: If you want to saturate a market, we’ve got you covered!

• Turn-key production available including layout and design, artwork, negatives and/or color separations .

• Geographic, demographic and psychographic research available to help you target your markets .

Our subscriber and non-subscriber lists are updated for occupied/non-occupied addresses weekly to ensure your valuable advertising dollars are not wasted .

Flexibility/OptionsDistribution options offered to our advertisers include: Star-Telegram Subscribers: By ZIP code (sub ZIP) or Zone:

Sunday, Wednesday, Thursday, Friday and Saturday in-paper

Non-Subscribers: A . By ZIP code (sub ZIP) midweek every week . B . By household and/or apartments by ZIP code . C . Delivered inside Star Values, Star-Telegram Express,

or one of our community weeklies .

Preprint Requirements1 . Preprint distribution is available Sunday,

Wednesday, Thursday, Friday and Saturday .

2 . “Quantity required” based on gross distribution . Actual billed quantity can be based on average net paid distribution, internal estimates or advertiser direction . Audience numbers are subject to Alliance for Audited Media Audit and can be quoted by your Account Executive .

3 . Holiday/Bonus editions have Sunday home delivery circulation distribution and will be charged by the Sunday rate table .

4 . Thanksgiving Day, Christmas Day, and all Sundays between those two holidays require bundling of various products for preprint advertisements . Ask your account executive for details .

5 . A minimum of 15,000 preprint pieces is required per order . Wednesday through Saturday products (including TMC) may be combined on one order for any individual advertiser to meet the 15,000 minimum . For Sunday, you may NOT combine Sunday or Sunday Select to achieve the 15,000 Sunday minimum .

6 . Targeted ZIP code distribution (and sub-ZIP where available) is available to subscribers Wednesday through Sunday and non-subscribers on Wednesday .

7. The word “Tab” defines a preprint with a page size of 63 column inches or less . Preprints with pages larger than 10 1/2 x 11 1/2 must be folded to meet this maximum size, and will be charged the appropriate tab rate . Gatefolds, blow-ins increase page count accordingly .

8 . Single sheet or card preprints should be 70# stock . Maximum size to qualify for the single sheet rate is 10 1/2 X 11 1/2 . Larger than 10 1/2 X 11 1/2 must be folded and is considered a 4-page tab .

9 . Preprints are machine slipped and should be received at: 3900 Plano Parkway,

Receiving Doors 11 and 12 Plano, TX 75075

214-977-5354 Preprints must be received 12 days prior to

distribution date. Receiving hours: Monday-Friday 7:30am-5:00pm, closed weekends and major holidays . Sections, and/or boxes, must be on skids . Subscriber and non-subscriber quantities should be packaged on separate skids and labeled accordingly .

10 . Add at least 2% for spoils .



TMC Total Results: Print and Deliver PackagesRates are per thousand and include printing and delivery for 70 lb . stock, up to 4/4 .

Frequency is based on the number of press runs in a year .

Quantities are based on a single press run, which can be delivered over multiple dates with a per date minimum of 35,000 .

Printing Deadlines70# Inserts & Print Only Products (except 11x17 Tri-fold w/bleed)Star-Telegram, Alliance, Arlington, Mansfield, Weatherford, La Estrella

Copy Due for Proof: Monday 5pm, 2 weeks prior to week of insertionProof Out: Wednesday 8am, 2 weeks prior to insertion weekProof Due Back: Wednesday 3pm, 2 weeks prior to Insertion weekDigital Files Due*: Tuesday 5pm, 2 weeks prior to insertion week*This applies only to files that are digital ready, ie: they require no work to be done by design department .

60# Offset, 75# 11x17 tri-fold w/bleed, Enamel Inserts & Print Only ProductsStar-Telegram, Alliance, Arlington, Mansfield, Weatherford, En Casa

Copy Due for Proof: Monday 5pm, 3 weeks prior to week of insertionProof Out: Wednesday 11am, 3 weeks prior to insertion weekProof Due Back: Thursday 5pm, 3 weeks prior to Insertion weekDigital Files Due*: Tuesday 5pm, 3 weeks prior to insertion week*This applies only to files that are digital ready, ie: they require no work to be done by design department .

Star Tabs Star-Telegram Alliance, Arlington, Mansfield Star Values Weatherford, La Estrella (Sunday Pub)

Copy Due for Proof: 12 Business Days Prior 14 Business Days Prior 18 Business Days PriorProof Out: 8am, 11 Bus . Days Prior 8am, 13 Bus . Days Prior 8am, 17 Bus . Days PriorProof Due Back: 5pm, 11 Bus . Days Prior 5pm, 13 Bus . Days Prior 5pm, 17 Bus . Days Prior

Digital Files Due* 11 Bus . Days Prior 13 Bus . Days Prior 17 Bus . Days Prior*This applies only to files that are digital ready, ie: they require no work to be done by design department. **Proofs for DIGITAL FILES will only be provided if requested . ***Ad an ADDITIONAL WEEK to above deadlines for more than 4 pages .

Publication Date and Company Holidays DO NOT count as Business Days. No late Star Tabs jobs will be accepted without Special Products Management approval!

Example: For Insertion Week of 13th -19th.

NOTE: Week of insertion runs from

Monday through Sunday

Example: For Insertion Week of 20th -26th.

NOTE: Week of insertion runs from

Monday through Sunday

8 1/2” x 11” (non-bleed) • 8 3/8” x 10 7/8” (bleed) Quantity 2X 4X 8X 12X

35,000 $46.00 $44.50 $43.00 $41.50

50,000 $42.00 $40.50 $39.00 $37.50

75,000 $40.50 $38.50 $37.00 $36.00

100,000 $39.00 $37.50 $36.00 $34.50

200,000 $37.00 $35.50 $34.50 $33.50

300,000 $36.00 $35.00 $33.50 $32.50

500,000 $35.00 $34.00 $32.50 $31.50

5 1/2” x 8 1/2” (non-bleed) • 5 3/8” x 8 3/8” (bleed) Quantity 2X 4X 8X 12X

35,000 $38.50 $37.00 $35.00 $33.50

50,000 $35.00 $33.50 $32.00 $30.50

75,000 $33.50 $32.00 $30.50 $29.00

100,000 $32.00 $30.50 $29.00 $28.00

200,000 $30.50 $29.00 $28.00 $27.00

300,000 $29.00 $28.00 $27.00 $26.00

500,000 $28.00 $27.00 $26.00 $25.00

5.66” x 11” (non-bleed) • 5 1/4” x 10 7/8” (bleed) Quantity 2X 4X 8X 12X

35,000 $39.00 $37.50 $36.00 $34.50

50,000 $34.50 $33.00 $31.50 $30.00

75,000 $33.00 $31.50 $30.00 $28.50

100,000 $33.00 $31.50 $30.00 $28.50

200,000 $31.50 $30.00 $28.50 $27.50

300,000 $29.50 $28.50 $27.50 $26.50

500,000 $28.50 $27.50 $26.50 $25.50


Specialized RatesTV Star

Star-Telegram’s award winning guide to network and cable television, delivered to opt-in readers of TV Star as well as single copy readers each Saturday . TV Star offers a seven day shelf-life for your advertising message, and opt-in distribution means less waste .

FRONT COVER PREMIUM POSITIONS WITH PROCESS

COLORSix 2 column x 3” blocks available .Single 2 column x 3” block . . . . . . . . . . . . . . . . . . . . . . . . . . $250Entire advertising space (9 .94” x 6”) . . . . . . . . . . . . . . . . .$1,250

SPACE IS LIMITED. CALL FOR AVAILABILITY.Jim Houston, jimhouston@star-telegram .com, 817-390-7144

DEADLINESDeadline for copy is 12 days prior to publication date .

MECHANICAL REQUIREMENTSRefer to tabloid specs on page 15 .

Sunday Comic Display RatesSpace reservation and camera ready material required 5 weeks in advance of publication date . Proof ads required 7 weeks in advance of publication .

A. ROP COMICBased on availability, contact your Account Executive .

B. COMIC PRESS INSERT - FULL RUN 1X 6X 12X 24X 52XGatefold N/A N/A N/A N/A N/ASpadea/4 Tab $11,984 $11,248 $10,779 $10,176 $9,574For additional tab rates please call your Account Executive.

Poly Bags/Plastic Bags*Full Run . . . . . . . . . . . . . . . . . . . . . . . . . . . $54 CPMPartial Run . . . . . . . . . . . . . . . . . . . . . . . . . $60 CPM

Mon-Sat SundayBag SizeRequirements: 61⁄2” x 20” 10” x 21”

*Rates are for distribution only; ask your Account Executive for printing rates .

Amusement-Theater RateAdvertising content in this category pertains to all first-run movies, entertainment, theaters, night clubs, sporting events, circus events, seminars charging a registration fee, and other similar amusement events . These rates are net . Rates are per column inch .

MONDAY- FRIDAY & THURSDAY SATURDAY SUNDAY $176.80 $188.97 $188.97

Theaters: 15% discount for 30 consecutive day schedule.

Value Venue Amusement RatesApplies to theaters featuring discount “dollar” features and amusement events / seminars / lectures offering free admission .ANY DAY . . . . . . . . . . . . . . . . . . . $169.56

Church/Charity RateAll advertising copy must be for a charitable or religious organization and appear without any commercial signatures . Ad must include information of charitable mission and its benefactors . Restrictions may apply .

MONDAY - THURSDAY FRIDAY & SATURDAY SUNDAY

$102 $92 $113 $103 $125 $112Main News Other Sections Main News Other Sections Main News Other Sections

Non-Profit RateOrganizations with a current and verifiable non-profit status may use the following rates

MONDAY - THURSDAY FRIDAY & SATURDAY SUNDAY

$107 $97 $118 $108 $130 $117Main News Other Sections Main News Other Sections Main News Other Sections



La Estrella En Casa delivers news, sports and entertainment, in a free Spanish-language broadsheet product that is distributed directly to approximately 125,000 homes in the Dallas/Fort Worth metroplex .

*Maps of ROP and Preprint Zones are available at star-telegram .com/mediakit .

ROP per column inch

Available in either 1-zone buys (Dallas zone or Fort Worth zone) or 2-zone buys (both Dallas & Fort Worth)

PREPRINTS per 1000 circulation

6 Zones available - 4 in Dallas, 2 in Fort WorthMinimum preprint distribution quantity:15,000.

COLOR minimum 1/4 page ad (31.5 col. inches)

Spot Color: ad price +15% Process Color: ad price +30%

# Zones

1

2

Open $16.71

$27.55

8x$15.49

$25.35

13x$12.56

$22.04

26x$11.09

$20.94

52x$10.23

$19.84

Pick-up Rate 1 Zone - $11.58 2 Zones - $18.19

La Estrella En Casa

Sunday Select (Yes!)

1-2 3-4 5-6# Zones

Size FSISS

4-12 tab16-24 tab28-36 tab40+ tab

Open $45$49$65$88

13x$40$44$60$81

Open $42$47$63$84

13x$36$42$58$79

Open $38$44$61$82

+$5 per 4pgs +$5 per 4pgs +$5 per 4pgs

Sunday Select (Yes!) is a weekly shopping publication that expends your local footprint with 90,000 opt-in non-subscribing households across key ZIPs in the area . Our community weeklies are intensely local and well

received by consumers each Wednesday .

In the West, Weatherford Telegram is our community weekly .

In the East, our community weeklies are Mansfield News-Mirror, Arlington Citizen-Journal, and the five Alliance Regional Newspapers: The Colleyville Courier, The Grapevine Courier, The Southlake Journal, The Keller Citizen, and The Times-Register .

Visit Star-Telegram .com/medialkit or ask your Account Executive for detailed information .

Community Weekly Newspapers


Additional Rates/Mechanical Requirements

Additional Rates

A. SPECIAL SERVICESDigital PDFBlack & White . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25Process Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $100Additional charges may apply for transfer media.

B. PHOTOGRAPHYA complete range of photographic services are available, including products, people, store displays, architecturals, fashion, etc . on location or in-studio . Contact your Account Executive for more information .

1. These services are available to advertisers only.

2. Photo charges are to offset our cost of creating photographs for advertisers whose ads appear in our publications.

Photography Rates: Location StudioSingle photograph (1 hour) $100 $50Additional shots at same time $25 ea. $25 ea.Photo series (half day - 4 hours) $325 $250Photo series (full day - 8 hours) $575 $475

All photos taken by our staff are considered Copyright, Star-Telegram . If you desire use of these photos either for personal use or commercial use in other publications other than the Fort Worth Star-Telegram the following rates and policy applies .

Charges according to the following price list will be billed to your account:Electronic Files (CD Only) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $250Prints for Web Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $40

Credit must read: (photographer’s name), Copyright, Star-Telegram

In order to fill your request for a reprint of published pictures taken by a Star-Telegram advertising photographer, we must have a tearsheet or proof sheet of the picture taken and date of publication .

C. MULTIMEDIA AD FILESClients may purchase the ad files created by the Star-Telegram Multimedia Design Team for use on other websites .

These services are available to advertisers only .

Creative Charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $65 per hour

Minimum of one hour required on all multimedia ads . This charge covers all copyrights for ads created by Star-Telegram Multi-Media Design .

Mechanical Requirements

A. PRINTING REQUIREMENTSCreative and production services for ad materials are available through the Advertising Graphic Services department, or through the website: star-telegram.com/mediakit

Printing Process: Offset, 85-line screenAll halftones should be created with a round or square screen for best reproduction .

B. STANDARD PAGE SIZESAll dimensions are same as printed size - 100% paste-up sizes . 44” web width . Picas Inches1 column . . . . . . 9p4.32 . . . . . . . . . . . . 1.56”2 columns . . . . . 19p4.56 . . . . . . . . . . . . 3.23”3 columns . . . . . 29p5.52 . . . . . . . . . . . . 4.91”4 columns . . . . . 39p6.48 . . . . . . . . . . . . 6.59”5 columns . . . . . 49p6.72 . . . . . . . . . . . . 8.26”6 columns . . . . 59p7.68p . . . . . . . . . . . . 9.94”Doubletruck add 6p (1”) for gutter. Full width Doubletruck = 125p3.36 (20.875”)Page depth . . . . . . . . . . . . . . 125p1.2 (20.85”)Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches . Tabloid ads over 9 1/2” deep will be billed at 11 inches .

C. TABLOID PAGE SIZES Picas Inches1 column . . . . . . 9p4.32 . . . . . . . . . . . . 1.56”2 columns . . . . . 19p4.56 . . . . . . . . . . . . 3.23”3 columns . . . . . 29p5.52 . . . . . . . . . . . . 4.91”4 columns . . . . . 39p6.48 . . . . . . . . . . . . 6.59”5 columns . . . . . 49p6.72 . . . . . . . . . . . . 8.26”6 columns . . . . 59p7.68p . . . . . . . . . . . . 9.94”Doubletruck add 6p (1”) for gutter. Full width Doubletruck = 125p3.36 (20.875”)Page depth . . . . . . . . . . . . . . 59p7.68p (9.94”)Advertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches . Tabloid ads over 9 1/2” deep will be billed at 11 inches .

D. SPADEAPage 1 (outside front) . . . . . . . . . . . . . . . 4.91” wide by 18.375” highNote: masthead runs across top 2.5” of spadea front and thus the shortened image height .Page 2 (inside front) . . . . . . . . . . . . . . . . 4.91” wide by 20.85” highPage 3 (inside back) . . . . . . . . . . . . . . . . 9.94” wide by 20.85” highPage 4 (outside back) . . . . . . . . . . . . . . . . 9.94” wide by 20.85” high

All pages are process color . Materials should be in a four page format; do not combine pages 2 and 3 into one ad unit .


Digital Ad Requirements effective 10/25/11

DEADLINEThe deadline for submitting digital files to the Star-Telegram is the Digital Copy deadline as indicated in the Star-Telegram Rate Book . The Star-Telegram assumes NO responsibility for files submitted late, incomplete, or incorrectly.

TECHNICAL SPECSFor newsprint or our 50/80 paper stock:

• 85 linescreen• Pages output to 1016 dpi imagesetter• Recommended values for toning are: Highlights, 0%-3%;

Shadows, 80%; Midtones, 30%• Maximum recommended ink density percentages: Cyan, 68; Magenta,

60; Yellow, 60; Black, 85.• 30% press dot gain @ 50% dot

For other paper stocks, please contact your Star-Telegram Account Executive or Ad Design Team .

DESIGN REQUIREMENTS• DO NOT use black defined to contain other inks (rich black).• One ad per file.• Ads should be built to the correct publication size .• Extraneous information, boxes, etc ., should be removed from the

document and pasteboard .• Color images must be CMYK tiffs or eps’s with binary compression .• Rescreened halftones must be used @ 100% to avoid moire .• Use other artwork @ +/- 20% . Artwork not meeting this

requirement should be resized in its native application or rescanned .

• For newsprint, resolution is 170-200 pixels/inch . For coated stocks, resolution is 300 pixels/inch .

• Colors should be defined as process (not spot).• Use specific typefaces; do not adjust fonts in style menu.• 10 point minimum size for reverse type . Avoid reversing

condensed and italic fonts .• 1 point minimum border size . Avoid “hairline” borders .

FILE DELIVERY• http://ads.mcclatchy.com/XpanceCustomerUpload/index.php/Fort%20Worth (follow the instructions for file upload on the site)• Star-Telegram FTP Site

Hostname: ftp.star-telegram.com Username: adservice Password: ads

• AdSend (Site ID TXFOR)• Other internet-based ad delivery services:

Fastchannel - fastchannel.com AdTransit - adtransit.com Both offer easy registration, low-cost ad transmission, reliable delivery, and other benefits. Instructions are available at the web sites.

• CD Include hard copy proof of ad and printout of media contents - extra/unneeded ads, art, fonts, etc . should be removed . Media should be labeled with Advertiser Name, Insertion Date, and Star-Telegram Account Executive’s name .

FILE FORMATSAdobe Acrobat PDF Preferred -

(Acrobat 5 .0/pdf 1 .4 level compatibility)Ensure pdf is not password-protected and other security permissions are not enabled. Some pre-loaded Distiller job options may not create a suitable pdf. For more info contact (817) 390-7076. Type I fonts recommended, and all fonts MUST BE EMBEDDED.

Other File Types: Macintosh Format Only:• QuarkXPress up to 7.x• InDesign up to CS5*• Illustrator CS4* eps

(outline fonts)• Photoshop CS4* eps

(recommended for art only)• EPS files created from other

programs require approval from Digital Services.

* NOTE: for all Adobe Applications the option to set “Implement Overprinting” must be selected. If it is not selected the Star-Telegram assumes NO responsibility if the ad publishes incorrectly.

NAMING CONVENTIONSUse the advertiser name (or abbreviation), the insertion date, and the file extension for document names. (Example: an ad for AllStar Pizza for May 1st: allstar0501.pdf)When sending a file other than a pdf include:• An “art” folder containing all images used• A “font” folder containing all printer and

screen fonts used.• No sublevel folders.

CONTACTSIf you have specific questions or need to send a test file contact your Star-Telegram Account Executive or contact Ad Production at (817) 390-7076.

http://ads.mcclatchy.com/XpanceCustomerUpload/index.php/Fort%20Worth


Star-Telegram Advertising Deadlines (All Times Central Standard time) Effective 8-12-13


DFW Online Network: Base Rates & Add-OnsIncludes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites

DFW Online Network

Targeting Audience Add-Ons

BASE OPEN RATE CPM (RON)Ad size: 40k .gif or .swf

Customize your online campaign by selecting options to target a specific audience. Add each selected target to the base RON rate. Targeting options include site specific, content channel, geographic zone, behavior and more .

Example Target CPMBase Open Rate Leaderboard $10

+ Targeted Add-On GEO +$1

+ Targeted Add-On Retargeting +$2

Total CPM =$13

Leaderboard728x90

$10

Rectangle300x250

$10

Floorboard972x110

$24

PremiumAd Positions*

$28

Mobile300x50

$18

iPad App728x90

$38

Star-Telegram.com

MAIN HOMEPAGE DAILY FIXED Leaderboard

N.A.

Top Rectangle

$2,800

Premium Ads*

$3,500

Takeover CP, Top Rec & Wallpaper

Combination

$5,800

* Premium ad positions require $500 minimum. Premium ad positions include: Floating Flash or Expandable Top Rectangle, Corner Peel, Floorboard, Click-to-Expand Pencil, Tower Ads (300x600) and Interstitials.

Star-Telegram Digital Network

Run of Channel (News, Sports) +$1

Run of Channel (Business, Ent., Life, Travel, Other) +$2

Star-Telegram Homepage Rotation +$10

GEO +$1

Mom2MomDFW.com +$10

DFWvarsity.com +$2

DFW.com +$2

DFW Digital Network

Behavior (Contextual or Category) +$10

Retargeting (Search or Site) +$2

GEO, Age, Gender, Income +$1

Creative Upgrades or Expandable +$3

ADD’L CPM PER TARGET

Targeting Options/Audience Add-ons To Customize Your Online Campaign

Quick Guide to Online Ad SpecsDimensions to commonly used ad units: Leaderboard 728x90 pixels, Rectangle 300x250 pixels, Mobile 320x50, 300x50 and 216x36 pixels, Tower 300x600 pixels Border: All ads require at least a 1 pixel borderFiletypes: JPG, PNG, GIF, SWF, or third party ad tags acceptedAnimations: Maximum of 15 seconds and 3 loopsSound: Must be initiated by user

For more information about online ad specs and additional ad sizes, formats and options, please visit bit.ly/16ctJfH or contact your account executive prior to submission of your ad.


E-Blasts, E-Newsletters, impress LOCAL

E-Blast - Targeted Email Ads Opt-In Counts CPM Up to 39,999 $85

40,000 or more $65

($1,500 minimum)

E-newsletter Sponsor impress LOCAL

Sent Weekly Yahoo! & Google Optimized Program

News Headlines $250Sports Update $400

Business $350Weekend Guide $400

Mom2Mom $250

Highly Targeted Program.Optimization and

Mangement of Behavioral,Retargeting and

Search Campaigns

Ad Size: 300 x 250

Call for counts Call for details

DFW Online Network: Additional ProductsIncludes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites

Creative Upgrades: Expandable Panel Or VideoAnimation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user . Applies to all ads; flash, rich media or .gif.

Community Sites

COMMUNITY SITES

Ad Position

10,000 AdImpressions

Monthly ROSLeaderboard

ROS

$285

10,000 AdImpressions

Monthly ROSRectangle

ROS

$285

Weekly ROSExpandableRectangle*

Premium

$575

Weekly ROSCorner Peel*

Premium

$575

Weekly ROSFloorboard*

Premium

$575

Weekly ROSPage BreakInterstitial*

Premium

$575

Weekly ROSTower*

Premium

$575

Sites Include: Arlington Citizen-Journal, Colleyville Courier, Grapevine Courier, Keller Citizen, Mansfield News-Mirror, Southlake Journal, Times-Register, Weatherford Telegram.Premium ad positions will run weekly across the designated community site’s homepage and section fronts. Add $100 additional per page to the above rate for any fixed page positioning.

Contact Us to see an Extreme Targeting online campaign customized to reach your target and maximize your marketing plan .

Sheree Brockway • 817.390.7811 [email protected]

impress LOCALimpress LOCAL combines the power of search and display ads with social targeting and reputation management tools in a customizable and local digital marketing platform .



Audience

Circulation 12-month average ending March 31, 2012

Total Core Print

Sunday: 230,043 221,965 Monday-Friday: 192,613 136,625 Friday: 150,368 142,040 Saturday: 270,992 155,348

*Total includes Branded Editions, and digital replicas, Core is S-T print-only .

Sources: Scarborough (DFW Study 2013 R2-12); Alliance for Audited Media (AAM) Audit Report (March 31, 2012); 2013 NAA.

Audience - DFW DMA

Weekdays (M-F) Avg. Issue Print 386,900 Avg. Issue Print + 7 Days Online 622,500 Cume 5 Issues print 683,400 Cume 5 Issues print + 30 Days Online 1,027,900

Sundays Avg. Issue Print 625,400 Avg. Issue Print + 7 Days Online 821,000 Cume 4 Issues print 896,900 Cume 4 Issues print + 30 Days Online 1,206,000

Past Week Print 7 Days 855,000 Net Print + 7 Days Online 1,030,100 Net Print + 30 Days Online 1,168,900

Online Only (DFW DMA) Past 7 Days, net 277,400 Past 30 Days, net 474,400

Quick NotesStar-Telegram audience (net print Star-Telegram & DFW Online Network) continues to grow.

A single day of print and online Star-Telegram delivers more impressions than a whole week of spots on any DFW radio or TV station.

The 625,400 Star-Telegram readers from a single Sunday could fill DFW’s Cowboys Stadium for all of their regular season home games, and still have tens of thousands of readers left tailgating out in Arlington.

Our DFW Online Network attracts an average of 2.2 million unique visitors and 21.1 million page views each month.

How America Uses AdvertisingShoppers use a wide variety of media over the course of a week to aid in forming shopping decisions, but they have definite preferences for what media they use most of the time when they want to check advertising. Driven by the need for smarter shopping, the average adult used six media sources to aid their shopping decisions.

Newspapers remain the medium used most (62% among all adults; 65% among women) and preferred by consumers for several reasons. Newspapers are named as the top media choice for the following attributes: primary medium to check ads, best for bringing attention to sales, most valuable in planning shopping, preferred for receiving advertising information, most believable and trustworthy, and has ads for stores regularly shopped.

Altogether, some 81% of adult consumers say they have used newspaper advertising in various ways (including making a purchase, visiting a website, clipping coupons, gain ideas, try something new, etc.) in the past 30 days. Sixty-seven percent said they have used online services and information to research products, businesses or to make purchases.

Star-Telegram Media Services is well positioned to help you effectively and efficiently communicate with consumers. Our family of products includes:

• The daily and Sunday Star-Telegram in print (traditional and innovative advertising)

• Star-Tabs, Polybags, Spadea, and Co-Op advertising programs• Weekly and monthly Star-Telegram special sections• Preprinted inserts and TMC products to saturate the market• Sunday Select (yes!) to expand reach into high-value ZIPs• Home-delivered, Spanish-language newspaper, La Estrella En Casa• Weekly, intensely local community newspapers for the Arlington, Mansfield, Weatherford, Keller, Southlake, Colleyville, Grapevine, Roanoke/Trophy Club communities

• DFW.com entertainment section (weekly) for fun-loving folks• DFW OT Sports Magazine for DFW sports enthusiasts. iPad

and printed magazine (monthly)• INDULGE luxury monthly magazine for the affluent lifestyle• Expanded Dallas-Fort Worth Online Network: Star-Telegram.com,

DFW.com, Mom2MomDFW.com, dfwVarsity.com, indulgeDFW.com• Integration with geo-, demo-, behavioral- and search-targeting,

Cars.com, CareerBuilder.com, HomeFinder.com & others • impressLOCAL combining the power of traditional digital

media (search and display ads) and the latest in digital media (social targeting and reputation management) in an easy-to-use package with management tools and detailed reporting.

• Marketing research services• Knowledgeable, local, and professional sales staff

Policy - General ProvisionsA. RATE INCREASES

The Star-Telegram reserves the right to revise advertising rates at any time . All contracts are accepted subject to this revision . Contracts must be completed within one (1) year from date of signing . Representatives of the Star-Telegram are not authorized to make any deviations from these published rates and regulations, orally or in writing .

B. ADVERTISING GUIDELINESThe Star-Telegram reserves the right to reject or revise any copy for any reason deemed material by the Publisher . In all cases, the advertiser assumes liability for the content of all advertising copy printed and agrees to hold the Star-Telegram blameless from all claims arising therefrom .In the event the advertiser has prepaid for advertising which is later rejected or cancelled by the Star-Telegram, the sole liability for such action by the Star-Telegram shall be a refund of the unused portion of the prepayment for such cancelled advertising . Advertiser shall not be entitled to any refund or credit for prepaid advertising which is cancelled by the advertiser after the first day of publication of the advertisement.The Star-Telegram reserves the right to review any advertising set to resemble news matter . Any advertising submitted in this style must, at a minimum, follow this criteria for consideration for publication: • Continuous border around entire ad that includes “advertorial” style

copy . PAID ADVERTISEMENT in all capital letters prominently featured at the top of the ad in at least 8 point bold type . These words must appear once for every two-column widths of the ad .

• Fonts in Guardian Sans, Quiosco, or Zocalo typefaces may not be used . • Ad may not use a news style byline or dateline .Free standing inserts which resemble editorial content, published by the Star-Telegram, are subject to review . The Star-Telegram reserves the right to accept or reject the insert . Advance copies should be received three weeks prior to insertion date for review .Any material submitted for publication that contains multiple advertisers that are not under the same ownership should be received three weeks prior to distribution for approval . The Star-Telegram reserves the right to refuse any material that, in its opinion, contains advertising space that was sold by a third party or at a brokered rate .All advertising of a drug or medical nature must adhere to the drug and medical standards of the Publisher and must be received in sufficient time before publication for consideration by the Publisher .Advertisers warrant to the Star-Telegram that publication of any advertisement, including any photograph contained therein, shall not infringe upon any copyright held by another person .

C. ERROR RESPONSIBILITYThe Star-Telegram cannot assume responsibility for errors in advertisements, unless Advertising Graphic Services fails to correct errors clearly marked by the advertiser on proofs returned to the newspaper within deadline requirements, and then the Star-Telegram’s liability for an error shall be limited to the portion of the advertisement affected by the error, and in no event shall such liability exceed the advertisement in which the error occurs .Notice of errors must be given in time for correction before additional insertions are made . All errors in advertisements (claims for error adjustment) must be reported to the Star-Telegram within 30 days of publication . The Star-Telegram reserves the right to adjust only those errors reported within this specific period.No allowance will be made for errors that do not materially affect the value of the advertisement .On multiple insertion ads, credit for errors will be allowed on the first insertion only.In the event of non-publication of copy furnished, no liability shall exist on the part of the Star-Telegram, except that no charge shall be made therefore .Billing discrepancies must be resolved within the calendar year the error occurred .

D. COLOR AND INSERT CAPACITYAt certain times of the year, the company may reach its capacity to handle color advertising and preprinted inserts . The earlier reservations are submitted for these two areas, the less likely problems will occur . In the event that capacity is reached, advertiser requests for color and preprinted inserts will be filled on a priority basis.

E. PRINTING MATERIALSThe Star-Telegram cannot be responsible for printing material left with publisher for more than 30 days after publication unless instructions to return at advertiser’s expense are furnished with the order .

F. BILLED SPACE REQUIREMENTSAdvertisements in excess of 18 inches deep in any column width will be billed the full depth of 21 inches . Tabloid ads over 9 1/2” deep will be billed at 11 inches .NOTE: Individual zone buys can not be combined to create same distribution as full-run buy . Full-run distribution will be billed as a full-run buy and not separate individual zone buys .

G. ADVERTISER RESPONSIBILITYAdvertiser and/or advertising agencies will assume liability for all content, including text and illustrations, and also assume responsibility for any claims arising therefrom made against the publisher .

H. KEY NUMBERS AND COUPON EXPIRATIONSThe Publisher is not responsible for key numbers or coupon expiration dates to be set in ad copy unless written instructions are received from advertiser prior to deadline .

I. ACCEPTANCEForwarding of an order is construed as acceptance of all rates and conditions under which advertising space is sold by the Publisher .

J. AD POSITIONThe Star-Telegram will attempt to honor all position requests but, we cannot guarantee that your ad will be on a particular page or in a specific section except as defined below. An advertisement of 27” or larger can be guaranteed placement within a specific section for an additional $7.50 per column inch. Guaranteed full run positions must be approved 5 days in advance by the Retail Advertising Director .

K. DOUBLE TRUCK REQUIREMENTSDouble truck ads are 12 1/2 columns wide and billed at 262 .5 total inches . (Gutter is charged as 1/2 column .)

L. TERMS OF PAYMENTUnless credit approval has been granted all advertising is pre-pay required . If credit terms generated by an approved credit application exist, invoices are “net 21” from billing and considered delinquent at 30 days from billing . Delinquent accounts are subject to suspension of credit privileges without notice: suspension or cancellation of advertising, products and/or services; or termination of this contract . Advertiser agrees to indemnify Publisher for all expenses incurred in connection with all collection amounts payable under this contract including collection fees, attorney’s fees and court costs .

M. CONTRACTUAL DISAGREEMENTSAdvertiser and Publisher agree that any contractual disagreements shall be governed by the laws of the state of Texas and any litigation arising out of the agreement shall be pursued in the venue of Tarrant County, Texas .

N. HOLIDAY QUANTITIES AND RATESOn the following days inserts and Star Tabs will increase to Sunday quantities: New Year’s Day (01/01), Valentine’s Shopping Day (02/13), Teacher Appreciation Day (05/06), Independence Day (07/04), Veteran’s Day (11/11), Thanksgiving Day (11/27), Black Friday Special Shopping Day (11/28), Christmas Day (12/25) and After Christmas Special Shopping Day (12/26) .

On the following days Star Tabs will increase to Sunday quantities: Martin Luther King, Jr . Day (01/20), Day After Super Bowl (02/03), President’s Day (02/17), NCAA March Madness (03/17), Memorial Day (05/26), Labor Day (09/01), Child Health Day (10/06) and Columbus Day (10/13) . Days are all Mondays and inserts are not available on this day .

On the following days inserts and ROP ads will be billed at Sunday rates: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas .

O. PREPRINT BUNDLING DAYSOn certain days, typically major holidays, the Star-Telegram requires bundling of various products for preprint advertisements .• Thanksgiving Day preprint advertisers must run full-run Star-Telegram, La

Estrella En Casa (Special Edition delivered Thanksgiving Day) and Sunday Select (Special Edition delivered Thanksgiving Day) .

• Christmas Day preprint advertisers must run full-run Star-Telegram and Sunday Select .

P. SPECIAL REQUESTSSpecial requests can be billed additional premium, up to 25% of ad cost .

Q. EARLY SUNDAY EDITION DISPLAY ADSSunday display advertising does not appear in the Early Sunday editions delivered on Saturday .


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