The Company’s Social Responsibility Approach and Initiatives

Homework assignment - Report on CSR: 10%

s1190038 Tricho Matsumoto

Starbucks' Corporate Responsibility

I introduce Starbucks' Corporate Responsibility through its the website. Then I will decipher about the approach and initiatives of Starbucks' social responsibility approach.

When you open the page of Responsibility from the WEB site of Starbucks, you can know how to work on social responsibility of Starbucks.

Starbucks' Corporate Responsibility

“One person, one cup and one neighborhood at a time.”

This is the mind of Starbucks against Social Responsibility. It believed that it should have a positive impact on the communities, so too has its commitment to corporate citizenship.

It is aimed to be innovators, leaders and contributors to a society and a healthy environment so that society can thrive.

Starbucks' Corporate Responsibility(1) Starbucks shows a commitment to social responsibility. They are classified four categories; Community, Ethical Sourcing, Environment, and Global Responsibility Report.

(2) In addition, it is soliciting suggestions about the contribution to the community in special site. And, it posted the report about how to ensure the quality of bottled water.

(2)

(1)

Community Starbucks is committed to helping communities thrive when it does business. It bringing people together, inspiring change and making a difference in people's lives while balancing profitability and a social conscience.

The chief community officer gives a hint about commitment through a WEB movie. You can find a local service project in U.S. and Canada, then can understand about Starbucks global responsibility goals and progress.

CommunityAt the page of the community, you can learn more about local contribution activities of Starbucks. For example, Community Service tap into a passionate network of people eager to be catalysts in their local neighborhoods. Community Stores are helping support neighborhood revitalization efforts. The Starbucks Foundation develop youth leadership by investing in the leadership skills required for the changing global economy. It also invests in farming communities to develop responsible growing methods, and to ensure a sustainable supply of these crops.

Community Aside from exceptional coffee, it made a business out of human connections, community involvement and the celebration of cultures. Starbucks Foundation supports programs that contribute to our communities in meaningful ways. "Create Jobs for USA" supports job creation across the country, and gives a job opportunity to customers, partners and businesses. Naturally, its dedication to community service and environmental stewardship extends to its hometown.

Ethical Sourcing Whether it’s coffee, tea, cocoa or manufactured goods, Starbucks is committed on offering the highest-quality, ethically purchased and responsibly produced products. For example, expert in soil management and crop production helps farmers in Costa Rica protect the environment. It succeed to support the farmers and suppliers who grow and produce our products.

Ethical Sourcing Through our coffee purchasing practices, farmer support centers, loan programs and forest conservation efforts, Starbucks seek to serve high-quality coffee that is responsibly grown and ethically traded. It is also committed to a long-term strategy of ethical tea sourcing. Further it manage supply chain of cocoa by independent verifiers's inspections. Furthermore it is committed to responsibility of manufactured goods found in Starbucks.

Enviroment

Starbucks is committed to minimizing our environmental footprint and inspiring others to do the same. It reduce its operating costs and increase shareholder value through energy and water efficiency, then encourage and work with others to share the commitment to the environment.

For example, it produce napkin from cup through the Cup Recycling.

Enviroment Starbucks is trying to reduce the environmental footprint of its operations. Building Greener Stores are conserving the energy and water and purchasing renewable energy credits. It provide recycling in the stores and ensure the recyclability of our cups by the recycling and reducing waste. Further it is constantly looking to innovate and collaborate with like-minded organizations to reduce the cup and the packaging waste. Furthermore it help farmers mitigate the impact of climate change on their farms since 2004.

Global Responsibility Report Starbucks is committed to being a good corporate citizen. It has been publicly reporting its goals and performance in the area of corporate social responsibility since 2001.

Its annual Global Responsibility report reflect the impact it has made over the past year. However, it is an opportunity to be more intentional and focused about what it can do in the future more than reporting on past progress.

Global Responsibility Report 2012 Global Responsibility Report is posted a message from Howard Schultz who is chairman, president and ceo. In 2012, Starbucks opened our third community store in Houston, Texas. Youth Leadership Grants program reaches more than 50,000 young people each year, creating innovative and positive solutions to local needs while empowering young people.

My Starbucks Idea.com Blair Taylor invites users to learn more about the report and welcomes their feedback and ideas.

My Starbucks Idea.com is looking for feedback from users. It also supports against complain and claim. By doing so, it will endeavor to improve the products and business, and fulfill a corporate responsibility for society.