starbucks organizational drivers
TRANSCRIPT
StarbucksOrganizational Drivers
Becca Sangwin • Emily Meyer Jordan Beaudoin • Brandon Goodale • Jamsheed Motafram
Agenda1. Brand purpose2. Brand values3. Brand story4. Conclusion5. Q&A
BRand Purpose
“To inspire and nurture the human spirit – one
person, one cup and one neighborhood at a time.”
Brand ValuesWith our partners, our coffee and our customers at our core, we live these values:
● Creating a culture of warmth and belonging, where everyone is welcome.
● Acting with courage, challenging the status quo and finding new ways to
grow our company and each other.
● Being present, connecting with transparency, dignity and respect.
● Delivering our very best in all we do, holding ourselves accountable for
results.
We are performance driven, through the lens of humanity.
Brand values “Creating a Culture of warmth
and belonging, where everyone
is welcome.”
● Howard Schultz treats
his employees well so it
carries over to the
customer
Brand Values“Acting with courage, challenging the status quo and
finding new ways to grow our company and each other.”
“Any business today that embraces the status quo as an
operating principle is going to be on a death march.” -
Howard Schultz
Brand Values“Being present, connecting with transparency, dignity
and respect.”
Starbucks holds the utmost respect for...
● It’s farmers
● It’s Partners
● The environment
Brand Values“Delivering our very best in all we do, holding
ourselves accountable for results.”
● Making the Perfect Espresso
● Ensuring coffee is fresh
● Introducing top-of-the-line equipment
Brand story● Jerry Baldwin, Zev Siegl, and Gordon Bowker● First Starbucks opens in Pike Place Market in 1971● Howard Schultz Era
Conclusion
● Coherence of brand values
● Starbucks’ actions support its organization drivers
● Corporate social responsibility
Questions?