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TITLE : STARBUCKS COFFEE CORPORATION

Name : Kirankumar Shah

STARBUCKS COFFEE CORPORATION

• Company started in 1971 in Seattle, Washington by Jerry Baldwine, Zev and Gorden Bawker. Zev leave company in 1980.

Original name Starbucks and they are in retail chain of coffee, tea, Spice. • Main focus was the quality of coffee offer to customers.• Grew from 55 stores in 1989 and now a days .16,120 STORES

in 49 countries• Original name Starbucks coffee, Tea, and Spice. • Products sold include: beverages, pastries, whole coffee

beans coffee-related retail items sells drip brewed coffee, espresso .

Starbucks entertainment division, which also sells books, music, film.

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Starbucks Strategy

• Starbucks use Retail stores, Online mail order.• Maximize market penetration by specially sales

with UAL, Nordstrom, PepsiCo, PriceCostco, Barnes & Nobels etc.

• Provide a relaxing, attractive social atmosphere• Offer high-quality products• Create a great working environment• Achieve profitability

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Services by STARBUCK

• Apply highest standards of coffee.• Free Wi-Fi for all customers• Enthusiastically satisfied customer.• Contribution positively to community and

environment.• No smoking policy.• Outlets according to the culture.

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SWOT Analysis - Starbucks

• Strengths : Starbucks is the market leader in the coffee Market.· Customers are satisfied with the quality and taste of Coffee.· High brand equity.· Operating in 40 countries worldwide.· Huge number of employees’ approx. 13 thousand. Starbucks Global Supply Chain.flv• Weakness :· Pricing are higher as compared to the competitors.· High operating cost· The business profits are highly dependent on coffee product.· Closed numbers of stores in different countries during year 2008-2009.

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SWOT Analysis - Starbucks

• Opportunity· Entry into Asian market like Pakistan, India and Bangladesh.· Market penetration in International countries.· Co-branding with other food manufactures.· Whole bean sales in supermarkets like.• Threats· Numbers of competitors are increasing, like Barista, Café coffee Day, Gloria jeans coffee.· Variation in coffee prices in developing countries· People started to become more health conscious· Labour Unions issues in US and international countries· Starbucks facing huge resistance in international countries over cultural and political issues.

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Starbucks

• Conclusion : Through by presentation, We increase in our knowledge about Starbucks customer services and strategy.

Starbucks Global Supply Chain.flv

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Question & Answer