starcare multi specialty hospital, kozhikode

7/23/2019 StarCare Multi Specialty Hospital, Kozhikode

1/24

STARCARE MULTI SPECIALTY

HOSPITAL, THONDAYAD, KOZHIKODE

Activities planned for promoting StarCare Hospital in

Kozhikode and other northern districts.

Presented by IdeaSpace Communications Kochi inassociation !ith "enis # $aizal Strategy Consulting Kochi

!!!.denisandfaizal.com


2/24

THE HOSPITAL IN A NUTSHELL

StarCare Hospital %hodayad is a multi specialty hospital envisioned

at %hondayad Kozhikode.

%he hospital !ill start offering its &uality healthcare services at fair

price to public by the first !eek of 'ovember ()*+. %he hospital has "r. Abdulla Cherayakkat as one of the main

patrons.

%he hospital is promoted by StarCare ,K a transnational

healthcare group based in -man uscat.

Presented by IdeaSpace Communications inassociation !ith "enis # $aizal Strategy

Consulting Kochi


3/24

CORE ELEMENTS OF HOSPITALPROMO

TARGET:A family residing in Kozhikode and the northern districts

!ith a monthly income of /s.*)))) or above. Possible shifting of

the target up!ards is e0pected in the future.

USP:%he e0pertise offered by the doctors in the hospital # the fair

price set for those services. 12uality healthcare 3 fair price1

QUALITY:-ffering &uality services by appointing &uality personnel

# installing &uality e&uipment

GOOD WILL: 4everaging the good !ill of "r. Abdulla Cherayakkattas a person 5Pre launch # Post launch6


Consulting Kochi


4/24

ROLE OF THE AGENCY

IdeaSpace Communications Kochi !ill provide the services falling

under these broad categories7

8randing # communication

Concept # e0ecution of print ads leaflets # related communication

materials

Concept # e0ecution of radio ads digital ads outdoor promotion #

activities and other things related to advertising # promotion

'e! product 9 services development in association !ith the client

onthly meetings !ith the designated client team for

marketing9development strategies Public relation e0ercises

CS/ activities guidelines


Consulting Kochi


5/24

ROLE OF THE AGENCY

%he agency !ill offer support on activities pertaining to advertising 9

promotion9 communication 9 P/ of StarCare Hospital . %he agency

!ill sit !ith the designated team of StarCare Hospital every month

during the period to revie! evaluate and modify the activities.

%he activities planned is classified into t!o7 Pre launch activities

Launch & pst launch activities

8oth the pre launch activities and post launch activities !ill follo!

the communication # activity strategy decided together by thedesignated team # IdeaSpace team.


Consulting Kochi


6/24

PRE-LAUNCH ACTIVITIES

A!TI"ITY O#E: Dr$ A%ulla ' (e Services t #GOs

A P/ activity to leverage the good!ill of "r. Abdulla. %his is a

parallel activity to other promotional activities and !ill continue into

the post launch period.

%he healthcare program !ill cover district :ail orphanages old age

homes schools etc. across Kozhikode !ith a team of medical

e0perts offering medical services for free. 5"etails of the services to

be finalized in discussion !ith the StarCare team6.

%he vehicle9 ambulance branding of e&uipment used in the

program !ill be of StarCare but the program !ill be promoted as anoffering of a nonprofit entity !hose main patron is "r. Abdulla in

association !ith StarCare Hospital %hondayad. 4ater the nonprofit

organization and "r. Abdulla becomes the part of StarCare.


Consulting Kochi


7/24

PRE-LAUNCH ACTIVITIESDr$ A%ulla ' (e Services t #GOs

Wh) this activit)*

%o leverage the good!ill of "r. Addulla for the benefit of the brand

especially at launch # post launch. %he program !ill !ork in favor of

the brand by giving e0cellent P/ possibilities.

Ele+ents , the activit) :

$acebook page for "r. Abdulla to promote the program from !hich

day today activities !ill be posted.

8randed vehicle # other various elements

/adio support in association !ith the radio station

Print media support in association !ith the ne!spapers

Duratin till Dece+%er -.st/ 01.232 +nths4 5 0 #GOs6+nth


Consulting Kochi


8/24

PRE-LAUNCH ACTIVITIESDr$ A%ulla ' (e Services t #GOs

The e,,rt %ehin:

%he agency in discussion !ith StarCare !ill co;ordinate the

program from start to finish. %he agency !ill talk to various

ne!spaper and media to ensure the possible P/ coverage.

Pr7ra+ etails: %he '


9/24


A!TI"ITY TWO: Talent 8unt #e9spaper Avertise+ents

Creative ads on alayala anorama # athrubhumi calling in

talented medical personnel.

5Color = 2uarter page ad = Prominent position6 to signal out brand

position to competitors !ell !ishers public and medical

professionals. ( insertions are planned

POSSILE OUT!O(E:

Induction of &uality medical personnel # brand positioning


Consulting Kochi


10/24


A!TI"ITY T8REE: 8arin7s/ Teasin7 !reatives 3!+in7 Sn;4

*) big hoardings on designated areas across Kozhikode # neighboring

districts teasing about the launch of the hospital and its facilities.

Proposed Hoardings 4ocations

Kozhikode 8ypass avoor /oad

ini 8ypass /oad

In and around Pantheeramkavu >unction

Chevarambalam ;%hodayad /oad

POSSILE OUT!O(E:

Induces curiosity # brand association

DURATIO#

August # September ( months


Consulting Kochi


11/24


A!TI"ITY


12/24


A!TI"ITY


13/24


A!TI"ITY SI=: 8ealthcare"ies !reatin & YuTu%e !hannel

Promotional B) sec videos are created in !hich StarCare doctors talk about

lifestyle diseases Alzheimers "iabetes etc. %his can be promoted online to cater

to a more sophisticated category of target.

Improves S?- friendliness

Prpse "ie Titles 3T %e +i,ie a,ter iscussin4

"r. Physician 5 %alks about !hy &uality healthcare is important in Kozhikode6

"r.


14/24

LAUNCH ACTIVITIES

Ra sh9 in >?hi@e annuncin7 the Gran Openin7B

/oad sho! t!o !eeks prior to the launch date in Kozhikode district.

Gran Openin7B #e9spaper Avertise+ents

Half page launch ads on anorama # athrubhumi in alappuram

Kozhikode # Kannur editions.

Gran Openin7B Online #e9spaper Avertise+ents

prominent position launch ads on anorama # athrubhumi dot com versions

Press !n,erence annuncin7 the Gran Openin7B

A press conference announcing the launch and P/ activities

D


Consulting Kochi


15/24

LAUNCH ACTIVITIES

8arin7 creatives annuncin7 the Gran Openin7B

Creatives are changed in all the hoardings announcing the


16/24

POST-LAUNCH ACTIVITIES

A!TI"ITY O#E: 8arin7s5Psitinin7 !reatives

Hoardings on designated areas across Kozhikode # neighboring districts

bear creatives that strengthen the positioning of the hospital

Proposed Hoardings 4ocations

Kozhikode 8ypass avoor /oad

ini 8ypass /oad

In and around Pantheeramkavu >unction

Chevarambalam ;%hodayad /oad

POSSILE OUT!O(E:

%rust credibility # brand association

DURATIO#

$rom $ebruary ()*B B monthsPresented by IdeaSpace Communications in

association !ith "enis # $aizal Strategy

Consulting Kochi


17/24


A!TI"ITY TWO: esp@e Rai Pr7ra+s

Custom made radio programs that can induce more !alk ins. %his

program can be initiated in any of the radio stations.

Proposed /adio Program

4ive;%alk !ith a health e0pert; Call in radio program

Health tip of the day from StarCare Hospital

POSSILE OUT!O(E:

%rust credibility # brand association

DURATIO#

*;E month continuous


Consulting Kochi


18/24


A!TI"ITY T8REE: S+all Dctr inin7 As

*) cm E Col ads ackno!ledging ne! doctor :oining the team

A!TI"ITY


19/24

ACTIVITY TIMELINE

August

"r. Abdulla = ed Services to '


20/24

CREATIVES FOR THE ABOVE MENTIONED

Creative 5hoarding6 leveraging the good!ill of "r. Abdulla


Consulting Kochi


21/24


Creative 5hoarding6 promoting our ,SP


Consulting Kochi


22/24


Creative 5hoarding6 positioning the hospital as a caring hospital


Consulting Kochi


23/24


Creative 5hoarding6 positioning the hospital as a caring hospital


Consulting Kochi


24/24

THANK YOU FOR THE TIME.Please all !!! ""# "$"% &'( &)(*+e( (ea*e asss*ae.P(ese*e/ 01 I/eaS2ae C'33)a*'s, K'+ ass'a*' 4*+Des 5 Fa6al S*a(*e71 C's)l*7, K'+


starcare multi specialty hospital, kozhikode

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