stardoll & beatbullying 'engaging more consumers to give' #bdgive
DESCRIPTION
Joan LockwoodHead of global PR - [email protected] Sarah DyerDirector of Digital at [email protected] Slides from talk at Blue Dot 'Engaging more Consumers to Give' event #BDGivewww.bluedotworld.com@bluedothomeAccompanying videos: http://bldw.co/BDGiveVideosTRANSCRIPT
Beat Bullying-The Big March
Campaign info
Co operation with Beatbullying organization. Beatbullying works with children and young people across the UK to stop bullying
Big march, a virtual march on Stardoll.com on the 1st of March 2012
Dates: Nov 15 2011– Mar 2 2012
Campaign Summary – CAMPAIGN PAGE
Contest/campaign page under the contest and events tab
Link to BeatBullying – the big March website where the users could register to the big March.
Competition: Write ideas in your starblog on how to stop Bullying
Register to the big March and receive three Beat Bullying gifts
The big March took place on the campaign page on March 1st
Linkshttp://www.beatbullying.org/bigmarch/
Campaign Summary – contests
Global contest: Write us your ideas on how to stop bullying and win Stardollars – 45 915 participants
Local contests:
Sweden: Stop internet bullying quiz – 2 601 Participants
”If you get bullied, you should try stick up for yourself, say to the bully, "look , hey, i dont know what your problem is, if I've done anything to upset you, I'm sorry, But bullying me, is not the way to go , Talk to me nicely, PLEASE treat me the way you would like to be treated "”
”If you get bullied, you should try stick up for yourself, say to the bully, "look , hey, i dont know what your problem is, if I've done anything to upset you, I'm sorry, But bullying me, is not the way to go , Talk to me nicely, PLEASE treat me the way you would like to be treated "”
“I think to stop bullying just stand up for yourself and get your friends to as well because your friends are just as important to you as not being bullied ♥♥♥ “
“I think to stop bullying just stand up for yourself and get your friends to as well because your friends are just as important to you as not being bullied ♥♥♥ “
“we have to stop the bullying and I detest bullying I don't now why people do it .It's terrible .Come on every one stop the bullying!”
“we have to stop the bullying and I detest bullying I don't now why people do it .It's terrible .Come on every one stop the bullying!”
Statistics campaign page Stardoll.com
Beat Bullying campaign: Nov 15– Mar 2
Clicks on Beat Bullying link 156 558
Items giveway/Registrations to the Big march
197 229
Statistics - Ads on spotlight page
Puff Facebook Puff
Impressions 1 101
199 141 469
Clicks77 213 6 083
CTR7,01% 4,30 %