stardoll & beatbullying 'engaging more consumers to give' #bdgive

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Joan LockwoodHead of global PR - [email protected] Sarah DyerDirector of Digital at [email protected] Slides from talk at Blue Dot 'Engaging more Consumers to Give' event #BDGivewww.bluedotworld.com@bluedothomeAccompanying videos: http://bldw.co/BDGiveVideos

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Page 1: Stardoll & Beatbullying 'Engaging More Consumers To Give' #BDGive
Page 2: Stardoll & Beatbullying 'Engaging More Consumers To Give' #BDGive
Page 3: Stardoll & Beatbullying 'Engaging More Consumers To Give' #BDGive

Beat Bullying-The Big March

Page 4: Stardoll & Beatbullying 'Engaging More Consumers To Give' #BDGive

Campaign info

Co operation with Beatbullying organization. Beatbullying works with children and young people across the UK to stop bullying

Big march, a virtual march on Stardoll.com on the 1st of March 2012

Dates: Nov 15 2011– Mar 2 2012

Page 5: Stardoll & Beatbullying 'Engaging More Consumers To Give' #BDGive

Campaign Summary – CAMPAIGN PAGE

Contest/campaign page under the contest and events tab

Link to BeatBullying – the big March website where the users could register to the big March.

Competition: Write ideas in your starblog on how to stop Bullying

Register to the big March and receive three Beat Bullying gifts

The big March took place on the campaign page on March 1st

Linkshttp://www.beatbullying.org/bigmarch/

Page 6: Stardoll & Beatbullying 'Engaging More Consumers To Give' #BDGive

Campaign Summary – contests

Global contest: Write us your ideas on how to stop bullying and win Stardollars – 45 915 participants

Local contests:

Sweden: Stop internet bullying quiz – 2 601 Participants

”If you get bullied, you should try stick up for yourself, say to the bully, "look , hey, i dont know what your problem is, if I've done anything to upset you, I'm sorry, But bullying me, is not the way to go , Talk to me nicely, PLEASE treat me the way you would like to be treated "”

”If you get bullied, you should try stick up for yourself, say to the bully, "look , hey, i dont know what your problem is, if I've done anything to upset you, I'm sorry, But bullying me, is not the way to go , Talk to me nicely, PLEASE treat me the way you would like to be treated "”

“I think to stop bullying just stand up for yourself and get your friends to as well because your friends are just as important to you as not being bullied ♥♥♥ “

“I think to stop bullying just stand up for yourself and get your friends to as well because your friends are just as important to you as not being bullied ♥♥♥ “

“we have to stop the bullying and I detest bullying I don't now why people do it .It's terrible .Come on every one stop the bullying!”

“we have to stop the bullying and I detest bullying I don't now why people do it .It's terrible .Come on every one stop the bullying!”

Page 7: Stardoll & Beatbullying 'Engaging More Consumers To Give' #BDGive

Statistics campaign page Stardoll.com

Beat Bullying campaign: Nov 15– Mar 2

Clicks on Beat Bullying link 156 558

Items giveway/Registrations to the Big march

197 229

Page 8: Stardoll & Beatbullying 'Engaging More Consumers To Give' #BDGive

Statistics - Ads on spotlight page

Puff Facebook Puff

Impressions 1 101

199 141 469

Clicks77 213 6 083

CTR7,01% 4,30 %

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