starfloors marketing
DESCRIPTION
This is a preview of some of the exciting marketing initiatives we are taking in 2011.TRANSCRIPT
MARKETING AND SOCIAL NETWORKING 2011
MARKETING AND SOCIAL NETWORKING 2011
What is marketing and social networking?-Gaining exposure to your company through various media outlets and presenting STARFLOORS as the ultimate floor covering source to a larger consumer market.
How?-Updating our website- Introducing STARFLOORS to the social networking sites currently available-Creating an interesting and informative blog-E-Blast campaigning-Exciting and memorable print advertisements
MARKETING AND SOCIAL NETWORKING 2011
Website
WEBSITE - Future Goals• Represent a clear and consistent brand and top of the line products
•Offer easy-to-access information
•Put a spotlight on the features of YOUR company
• Show an established partnership with reputable manufacturers
•Promote the latest flooring products
WEBSITE - Features• Highlights for the most important aspects of STARFLOORS
•All links are easily accessible and visually appealing
WEBSITE - Features
Pride in our Partnership
WEBSITE -Features
•Emphasis on manufacturers
•Links to manufacturers websites
•Instant virtual design of a room
WEBSITE -Features
•Clever and unique advertising opportunities
•Repeated promotion of manufacturers
WEBSITE -Features
MARKETING AND SOCIAL NETWORKING 2011
Social Networking
SOCIAL NETWORKING Where your company fits in:+ When we sell
StarFloors, we sell your company and your products
+ Direct mentions and promotion of your company
+ Sponsored E-Blasts, videos, and webinars for your company
+ Most important: client testimonials that highlight your brand and show the quality of product through images
Traditional Consumers vs. Social ConsumersTraditional Consumers
Reviews from newspapers, magazines, etc.Local directoriesMail RadioTelevisionWord of MouthDisplaysBillboards
Social Consumers
WebsitesWeb videosSocial networkingFacebook groupsGrouponsWord of Mouth – through social networkingTraditional Word of Mouth
SOCIAL NETWORKING – Why use social networking?•There are 500 million people on Facebook
-100 million of these people are using mobile Facebook
• Twitter has 160 million people – 100 million tweets are being sent each day.• YouTube streams 9 million streams a month
“The conversations are taking place with our without you.”
Share of Social Networking on the Web*
42%
29%
18%
9%
facebooktwitteryahoo.commyspace
SOCIAL NETWORKING – Why use social networking?Percent of social consumers that
use social networking sites for online shopping
“It’s not about what YOU are saying. It’s about what THEY are saying.”
face
book
yout
ube
my
spac
e
twitt
er
linke
dIn
010203040506070
Percent
Percent
SOCIAL NETWORKING
MARKETING AND SOCIAL NETWORKING 2011
E-Blast Campaign
E-BLAST CAMPAIGNDifferentiate Yourself From Competition
MARKETING AND SOCIAL NETWORKING 2011
Print CampaignWe’ve got you covered.
PRINT CAMPAIGN
PRINT CAMPAIGN
Present the ease and theComfort of having the Showroom On Wheels come to you.
PRINT CAMPAIGN
We offer Store-to-Your-DoorService Nationwide
