• This particular poster which advertises Starkbucks coffee uses the rule of thirds, this can be noticed instantly as the coffee cup is positioned on the left of the picture and looks as though it is aligned on the invisible lines used for this technique. Because of this, your eye is immediately drawn to the coffee cup. The photographer has also played around with the depth of field by adjusting the camera to AV and focuses the camera directly on the coffee cup to make the background out of focus and because of the low aperture setting, which would be around F4 or F4.5, the background appears perfectly blurred. While the foreground is in focus and very clear and easy on the eye. It also appears as though the photographer used Photoshop to play around with the colouring as the background appears to have a dirty brown tint which could be presumed to represent the colour of coffee.

• The slogan, “The best coffee for the best YOU” gives the illusion that Starbucks coffee does not only make you feel better about Starbucks in itself but in yourself too – this is also represented by the minor-slogan beneath the main text which reads ‘Taste of inspiration’

• The photographer who produced this advertisement used the depth of field method by focusing the camera on the foreground rather than the background and adjusted the aperture to either F4 or F4.5. In the foreground is an open coffee cup which is fluffed with cream. The photographer has also used the rule of thirds as the coffee cup is positioned to the right of the photograph and appears to be aligned with the imaginary lines which create the rules of thirds. Much like “The best coffee for the best you” advertisement, this represents the colouring of coffee through the background, which in this case is blurred but easy to identify as a wooden table in a Starbucks store.

• This slogan, ‘This is what coffee taste like when you pour your heart into it.’ This gives you the sense that once a person has began to drink Starkbucks coffee, they ‘pour their heart’ into it, meaning they are so consumed by the taste that they forget what is going on around them.

• The photographer who created this advert used the short depth of field technique, they focused the camera by adjusting the aperture and putting it to a low setting such as F3 or F3.5. The camera is focused mainly on the coffee cups in the foreground, while the background is blurred. However, from what we can see of the background, it appears that there are two people sitting in a place that could be presumed to be an actual Starkbucks store – this is easy to witness because of the lighting which clearly shows the colouring of the chairs and the figures which are easily witnessed a person figure.

• The slogan appears to have the purpose of promoting a campaign where the customer gets a free tall latte by introducing themselves. This is displayed clearly in bold white lettering which also blends in with the background.

• This advert uses the rule of thirds technique as the three coffee cups are positioned in between the imaginary lines which create the rule. It appears as though the set has been created especially for this ad, using green straws to animate the grass, green wood to create the seesaw and a background which has either been painted or edited onto the set via Photoshop. Each coffee cup has been placed on a line to create the rule of thirds technique, one is placed on the left and two are placed on the right which surprisingly stand out in the very busy background.

• “Take a happy break, Frappuccino” is printed in bold pink writing with either a black or a blue drop shadow to make it stand out. The text also stands out because of the way the text is positioned, it appears to be on a curve like it is flying, which gives the feel that the text is getting blown away by the wind as it is overlaps the background of the sky. The meaning behind this poster is Starbucks are also prepared for summer, as well as winter as they now have cold drinks, this is represented through the high key lighting and the boomingly bright blue sky as well as the little figurines of butterflies – which in themselves represent summer.

• The photographer who created this ad photographed an extreme close up image of a person’s eye with a small stick keeping it open. The Camera appears to be on a normal setting but perhaps with a zoom in affect and maybe even on manual focus with a tripod to keep the photo perfect and still. The lighting used in this photograph is quite interesting, this is because the overall lighting is quite dim and has a certain brown tint to it, however a light is focused directly on the eye despite being an extreme close up image – a white light appears to the left of the pupil to show that there is actual lighting used in this photograph.

• The slogan ‘burning the midnight oil?’ is rather small and not as bold as the other Starkbucks ads. However, it does stand out as it blends into the background but also jumps out. This slogan matches the photograph perfectly as it gives you the illusion that with Starbucks coffee you do not need to force your eyes open as their coffee will do that for you. Underneath is the main slogan for Starbucks, “It’s not just coffee. It’s Starkbucks.” which stands beside the Starbucks coffee sign.

• This photographer uses the rule of third technique as the pastries are aligned to the right and appear to be in synch with the imaginary lines to create the rule of thirds. When looking at this add, your eyes are straight away drawn to the pasties as the rest of the background is dull, white and doesn’t stand out where as the foreground does. Behind the pastries there is a white cup which is hardly noticeable in the white background. It appears as though the camera was sat on the table beside the plate to create an absolute still image.

• The text is written in the traditional Starbucks colours, white, dark mint green and an added colour of red. “Free pastry day” is positioned up above the pastry’s with “At Starbucks” positioned below the white writing in the traditional green font. It is clear to see that this is a promotional add due to the words used in the advert, such as “Get a free pastry” and the dates and times that explain how in a bold red font.

• This advert appears to have been edited together on Photoshop, you can see this clearly as it looks as though the coffee cups have been photographed separately in a close up to show every little detail perfectly – such as the sprinkles and the condensation dribbles to show that the cappuccino is really cold. The foreground has been cut out and placed on to two separate backgrounds, the hot pink background which possesses the email address and two symbols in the far right corner, and the mint green background. Because of the editing and also the because the camera shot is so perfect that it shows every detail of the cappuccino’s, it is easy to tell that this is an advert for a Christmas campaign.

•“I always look forward to Christmas,” is the head slogan for this campaign, it is written in bold hot pink writing, which matches the colour of the first background. The slogan appears to be written in two different fonts, the first which reads “I always look forward” is printed in a bold and chunky font which stands out probably more than the promotional photographs.

Whereas, “To Christmas” is printed in a thinner and more stylish font. This process is repeated to represent the cappuccino’s in the photograph – for instance, “Toffee Nut” is printed in a bold and thick font which is hot pink in colouring and underneath ‘Frappuccino’ is printed in the same way as “To Christmas”, the peppermint mocha also uses this editing technique. The meaning behind this poster is that these particular Starbucks products are as good as Christmas presents, this is represented through the title – “I always look forward to Christmas” which gives the sense that these promotional Starbucks products are so delicious that they could be given to a friend or family member as a present, or they could represent a special Christmas gift for oneself.

• This photograph used a fast shutter speed to capture the drink spilling out of the glass, rule of thirds is another technique used as the glass and can is placed to the left of the photograph in the bonds of the rule of thirds lines. Then it appears as though the photograph was cut out and edited onto a white background and then animated pictures of fruit were imported.

• The writing is positioned in the core beside the photograph and is coloured with Starbucks traditional colour, dark mint green. It reeds “Refreshers beverage” underneath the Starbucks heading, in a bold and stylish font. The meaning behind this advert is that the product is natural and refreshing, hence the name. Unlike coffee and other things that Starbucks promotes, it is natural, therefore it does not feature all different kids of chemicals and unhealthy substances.