starling presentation: workplace gender equality through the lens of fatherhood
TRANSCRIPT
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#dads4daughters AnnieAuerbachCo-Founder
GenderEqualityintheworkplacethroughthelensoffatherhood
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WEKNOWTHERE’SAPROBLEM
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TherearemoremencalledJohnthanwomenleadingFTSE100companies
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Genderpaygapwon'tcloseuntil2069
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BUTWEALSOKNOWWOMENAREGOODFORBUSINESS.
THINGSWILLGETBETTER,WON’TTHEY?
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NOTWHILEWEFOCUSON
THEBIG&OBVIOUSANDIGNORE
THEUNCONSCIOUS&HIDDEN
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75%associatemanwithwork&womanwith
family
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Children'stoyadvertsonBritishTVanalysedin2015
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Girlsstarttoseethemselvesaslessinnatelytalentedthanboysdowhentheyareonlysixyearsold
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Fastforward8years,morethanonein
threeteengirlssufferfromanxietyor
depression
A"slow-growingepidemic"
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HOWISTHISIMPACTINGHERINTHEWORKPLACE?
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CAREERVERTIGO
After2yearsinthejob“women’saspirationlevelsdropbymorethan60percent...withonly16percentofwomen
stillthinkingtheycanreachexecutiveroles”.
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Workingcultureisoutofstepwithnewmasculinity
Only7%ofmenaroundtheworldcanrelatetothe
waythemediadepictsmen
1%ofmenhavesofartakenupsharedparentalleave
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WQWE
PROGRESSDOESN’TJUSTHAPPEN.QUITETHEOPPOSITE.
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1981
TODAY
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“Whenyou’rethefatheroftwodaughters,youbecomeevenmoreawareofhow
genderstereotypespervadeoursociety.Youfeeltheenormous
pressuregirlsareundertolookandbehaveand
eventhinkacertainway.”
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“I'vesaidifIvanka weren'tmydaughter,perhapsI'dbedating
her”
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WQWE
ANEEDTOBEVIGILANTTOSURFACETHEUNCONSCIOUS
My3recommendations
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1.Weneedtothinklikeadad,andmaketheworldfuture-proofforourdaughters
Asthefatheroftwoteenagegirls,Iam
extremelyconcernedaboutthiskindof
advertisingwhichcandemeanwomen,andmakethemashamedof
theirbodies.Itishightimeitcametoanend.
“
”
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2.Weneedtomakeparentinganassetintheworkplace,notanAchillesheel
• Tolerance• Negotiation• Empathy• Nurture
• Resilience
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3.Weneedtoseediversityasaroutetocreativityandinnovation
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1983OXOadFatherhood=• Bread-winner• Protector• Stability• Safety
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Womenover40aremorelikelytobecomemothersthanteenagegirlsforthefirsttimesinceWorldWar
ll
35%ofhouseholdsintheUKhaveonepersonliving
inthem
Oneinfourover50shavegrown-upchildrenlivingat
home
Theworldhaschanged…Anewcontextforfatherhood
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HaveHerBackEnableherCollaboratewithherAdvocateonherbehalf
Newroleofthefather?
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THANKYOU!AnnieAuerbach,[email protected]@annieauerbach