start a text message reference service poster
DESCRIPTION
Created by Kimberly Vardeman and Ian Barba, Texas Tech University Libraries. Information from the poster presented at TLA's 1001 Great Ideas, April 2012.TRANSCRIPT
Beyond the Reference DeskStarting a text reference service at
your library
Kimberly Vardeman & Ian Barba1001 Great Ideas, TLA April 2012
HOW DOES THE REFERENCE MEDIUM SHAPE THE EXPERIENCE?
Convenience ComplexityAvailability PersonalNew Technology Traditional
How to Market Your Text Reference Service
• In printed materials at your library and campus• Place webpages and links on your library
website• Stories and/or ads in news media• Announcements in campus-wide emails and
listservs• Reminders in face-to-face or email reference• Reminders during special library events, e.g.,
student orientation and library tours
Provide instruction on how to use the service in your marketing materials.
Peak Times for Text Messages Received
Types of Questions Received
For more information, contact:
Kimberly VardemanReference LibrarianTexas Tech [email protected] 806-742-2238 x 297
Ian BarbaLTMS LibrarianTexas Tech [email protected]