start > automate > create | book publishing in the cloud

©2009 Really Strategies, Inc. | www.rsuitecms.com

Start - Automate - Create!

Book publishing in the cloud

September 22, 2010

©2010 Really Strategies, Inc. | www.reallysi.com Confidential

Welcome

Overview

Introductions

Case study

Q&A

Webinar Agenda

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Who is Really Strategies?

Founded: 2000

Consulting Services to Publishers

Specialists in XML-based Content Management Solutions

Project/Program Management

Workflow Analysis and Reengineering

Content and Metadata Modeling

Technology Assessment and Roadmaps

Much more…

DocZone – The first SaaS XML Content Management System

RSuite CMS – A Content Management System for Publishers

2004 - 2009

2006, 2007, 2008

2004, 2005, 2007

2007, 2009

2007, 2009


Serving over 100 companies

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STM Educational Media Tech Pubs


Stephen Driver Vice President of Production Services,

Rowman & Littlefield Publishing Group

Dan DubeSenior VP Sales and Marketing,

Really Strategies, Inc.

Webinar Presenters

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ONLINE POLL…

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Book Publishing in the Cloud

Challenges Facing the Book Publishing Industry in 2010


Challenge #1: Expense Reduction

In the last decade, the book publishing industry has significantly changed

Amazon, Google Books, and other online booksellers provide exciting new distribution channels...

...but also bring

downward price

pressure

Typical cost cutting

measure:

Offshore composition


The False Economy of Offshore Composition


Hidden Expenses of Offshoring

Inconsistent quality = additional staff review

Extra correction cycles = additional cost + delay

Long turnaround time for proofs

Extra charges for alternative delivery formats(EPUB and/or XML)


Challenge #2: Rise of the e-Book

E-reader devices have exploded since the introduction of the Amazon Kindle

2010: iPad sold millions of units in first 90 days

Challenge: Sell e-books at a competitive price and still make a reasonable profit

“One million iPads in 28 days – that's less than half of

the 74 days it took to achieve this milestone with

iPhone.” --- Steve Jobs, Apple CEO


3 Key Strategies to Face These Challenges


3 Key Strategies

• Improve composition turnaround time and quality with automated publishing tools


Automated Composition

Speed and quality are critical success factors

Offshore composition

Days or weeks for return of PDF proofs

Multiple iterations

Quality issues

Automated composition

PDF proofs in seconds/minutes

Consistent quality and predictable results


3 Key Strategies


• Integrate XML early in the production process


Integrate XML early in production cycle

XML is a format-neutral standard that can drive “push button publishing”


3 Key Strategies


• Integrate XML early in the production process

• Get your head in the cloud


Cloud solutions: Affordable, integrated, secure!


Case Study

Rowman and Littlefield Publishing Group /National Book Network


Background Leading book publisher (social sciences/humanities)

Key issues:

Offshore composition vendor required weeks to generate first PDF proofs

Multiple corrections cycles

No easy way to support other output formats (EPUB)

Book revisions required “fresh start”

Business processes were manually tracked (no workflow automation)


Solution: DocZone

Cloud-based automated production environment

Includes:

Ingestion of Word manuscripts

Automated conversion of Word to XML

Browser-based editorial review and corrections

Check-in/check-out

Version control

Automated editorial/production workflow

Language translation tools

Automatic index generation

Fully automated composition (PDF, EPUB, HTML)


Results (so far)

Dramatic reduction in time to first PDF proofs

Shorter production schedule

Automatic EPUB output

Authors, contributors, and staff did not change existing processes in order to use new system!


MS-Word Manuscript Tagging: Before


MS-Word Manuscript Tagging: Before...and After


Browser-based Corrections


Preparing to Publish


Our first book – gone to press


Questions


“It’s not rocket science!” Applying CMS and

semantic enrichment to transform book

publishing

September 29, 2010 | 2:00 to 3:00 PM EST

More Information: www.reallysi.com/webinars

Upcoming Webinars

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start > automate > create | book publishing in the cloud

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