start cup puglia 2015
TRANSCRIPT
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Preparazione al Business Plan Start Cup Puglia 2015 Officine Cantelmo-‐ Lecce (LE)
speaker Salvatore Modeo
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Chi sono
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SCIENTIFIC KNOW HOW
PERSONAL APTITUDES
ENTREPRENEURIAL SKILLS
L.M. Ingegneria Gestionale (2011), Licenza ISUFI e-‐Business (2011), Master Innovation Management (2014), PMP (2014).
CEO & Co-‐founder MRS srl (2011), Founder The Qube (2013), Advisor Vinoled SRL (2014), Member of Board Confcommercio Lecce (2013).
Problem Solving, Innovation, Leadership, Communication, Balance, Strategic Thinking, Curiosity.
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Chi siete voi?
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Tempo: 30 sec Informazioni: 1. Come < chiami? 2. Di cosa < occupi? 3. Perché sei qui?
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Domande
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1. Come si comunica un’idea? 2. Cosa inserire nel Business Plan? 3. Come presentare il prodotto servizio? 4. Ho un prodotto Innovativo non protetto da
privativa industriale. Posso partecipare a Gare o Concorsi?
5. Che cos’è un’analisi di mercato e come si fa? 6. Quali sono gli elementi per vincere la Start Cup
Puglia? 7. Quali sono gli errori da evitare?
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1. COME SI COMUNICA UN’IDEA?
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Elevator Pitch (EP)
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Esercitazione
Tempo: 10 min Attività: Scrivere un Elevator Pitch su questo modello: Per (CLIENTE) che ha (PROBLEMA), il (NOME PRODOTTO) è un (CATEGORIA) che offre (BENEFICIO). A differenza di (COMPETITOR), il prodotto è migliore perché (DIFFERENZA). 22/06/15 #BoIegheHighTech 8
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2. COSA INSERIRE NEL BUSINESS PLAN?
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Executive Summary
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Lunghezza = 2 Pagine Agenda: 1. Panoramica del business 2. Team 3. Prodo6 o servizi 4. Analisi di mercato 5. Fondi richies< e u<lizzo
SuggerimenD: Posizionato prima del BP, è quello che gli inves<tori leggono.
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Business Plan
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Lunghezza = max 15 Pagine Indice: 1. Panoramica dell’azienda 2. ProdoIo/Servizio 3. Proprietà IntelleIuale 4. Tecnologia 5. Analisi di Mercato 6. Modello di Business 7. A6vità e Risorse 8. Piano di Marke<ng 9. Team 10. Da< Economico-‐Finanziari AllegaD: CV, Breve6, LOI (LeIer of Intent) e MOU (Memorandum of Understanding)
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Niente Fuffa, solo Ciccia
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COME PRESENTARE IL PRODOTTO/ SERVIZIO?
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Il prodotto/servizio
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1. Quale bisogno risolve? 2. Quali sono le caraIeris<che?
3. Come funziona? 4. Quali le differenze rispeIo ai
compe<tor?
Mostra una DEMO o una SIMULAZIONE
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Stadio di Sviluppo
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HO UN PRODOTTO INNOVATIVO NON PROTETTO DA PRIVATIVA INDUSTRIALE. POSSO PARTECIPARE AL CONCORSO?
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Presta attenzione
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Proprietà Intellettuale
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SEGRETO BREVETTO DESIGN MARCHIO
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Iter Brevetto Italiano
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Deposito
UIBM invia domanda all’EPO
Redazione Rapporto di Ricerca (6-‐9 Mesi)
Pubblicazione (18 Mesi)
Tempo limite per rispondere al rapporto
(21 Mesi)
Concessione (24-‐30 Mesi)
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Database
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Marchi, Disegni & Modelli
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4. COS’È UN’ANALISI DI MERCATO E COME SI FA?
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Sun Tzu
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“Chi non conosce le montagne, le foreste, le gole più propizie agli aggua< non può dirigere la marcia di un esercito.”
Sun Tzu
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In che ecosistema?
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Quali attori?
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QUALI Competitor?
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QUANTI Clienti?
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Tool
Per la raccolta di dati di mercato con approccio Bottom-‐Up è possibile strutturare un questionario con uno dei seguenti strumenti:
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QUALI SONO GLI ELEMENTI PER VINCERE LA START CUP PUGLIA?
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Idea
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Business Model
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Team
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QUALI SONO GLI ERRORI DA EVITARE?
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Errori da evitare
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Contacts
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www.theqube.eu
facebook.it/theqube.it
twiVer.com/the_qube
slideshare.net/theqube