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START THE SALES ATTRACTION WITH AN AWESOME CONTENT Online Marketing Strategy | Content Management | Social Media © Canvassco 2014 A GUIDE TO SOCIAL MEDIA MARKETING AND SERVICE PACKAGE

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A guide to social media marketing for B2B and Canvassco's service package for content creation. Drop us a call if you need further information.

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Page 1: Start the sales attraction with an awesome content

START THE SALES ATTRACTION WITH AN AWESOME CONTENT

Online Marketing Strategy | Content Management | Social Media

© Canvassco 2014

A GUIDE TO SOCIAL MEDIA MARKETING AND SERVICE PACKAGE

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© Canvassco 2014

5 COMPONENTS OF THE SOCIAL MEDIA MARKETING

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The engine is to create content that’s your target audience care about

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© Canvassco 2014

ONLINE MARKETING STRATEGY

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Start with your goal to define the core content theme

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© Canvassco 2014

TARGET AUDIENCE

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Focus on the actual people, not the companies they work for

Who do we want to be associated with, influence and engage?

Job Title …………………………………………………………………….. Roles and Responsibilities……………………………………………… Company Size……………………………………………………………… Industry……………………………………………………………………… Location…………………………………………………………………….. Budget………………………………………………………………………. !Motivating factors…………………………………………………………. Expectations……………………………………………………………….. Pain Points………………………………………………………………….. Role in the Purchasing Process………………………………………… Understanding of Your Products and Services……………………… Needs met to ensure a purchase………………………………………..

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© Canvassco 2014

CONTENT MANAGEMENT

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Create content that educate, inspire action and showcase your expertise

EDITORIAL CALENDAR

RESEARCH

GENERATE IDEAS

IDENTIFY KEYWORDSPlan your tasks.

Learn what your audiences care about.

Understand your customer’s search.

Generate ideas that sets you apart.

PLUG MODEL

PRODUCE CONTENT

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© Canvassco 2014

SOCIAL MEDIA PLATFORM

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Choose social media platforms that are aligned with your core objective

BRAND AWARENESS LEAD GENERATION LEAD NURTURING SALES GENERATING

FACEBOOK

TWITTER

LINKEDIN

SLIDESHARE

YOUTUBE

EMAIL

TELEPHONE

StrongModerateWeak

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© Canvassco 2014

FACEBOOK

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Status update limited to 140 characters

750

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•Track  quality  of  likes  •Showcase  your  expertise    •Post  articles  relevant  

industry

DON’TS•Assume  lead  generation  

will  happen  over  night  •Only  content  about  you!  •Fill  your  page  with  ads

DO’SBoost post

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© Canvassco 2014

LINKEDIN

8

Status Updates limited to 700 characters

86.5

790,000

•Publish  updates  regularly  •Employee  participation  •Showcase  your  expertise    •Post  articles  relevant  

industry

DON’TS•Assume  lead  generation  

will  happen  over  night  •Repetitive  content  •Don’t  contact  just  anyone

DO’S

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© Canvassco 2014

TWITTER

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Tweets are limited to 140 characters

271

2

•Post  tweets  regularly  •Set  up  lead  generation  

cards

DON’TS•Assume  lead  generation  

will  happen  over  night  •Repetitive  content

DO’S

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© Canvassco 2014

YOUTUBE

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Ideal video length is 3 minutes

1

630,000!

•Publish  case  study  videos  •Showcase  company  culture  

DON’TS•Assume  lead  generation  

will  happen  over  night  •plain  advertising  •Repetitive  content

DO’S

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© Canvassco 2014

SLIDESHARE

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Sharing professional presentations, articles, white papers and infographics

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•Original  content  •Showcase  expertise  •Showcase  company  culture  

DON’TS•Boring  content  •plain  advertising  •Irrelevant  content  to  

your  audience

DO’S

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© Canvassco 2014

MEASUREMENT

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KPI checklists for successful B2B content marketing and social media

All of the KPI measurements should results in higher Company Awareness, No. Of Business Leads from Social Marketing, Customer Satisfaction, Customer Loyalty and Direct Sales

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OUR CONTENT WRITING SERVICES

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© Canvassco 2014

FULLY MANAGED CONTENT WRITING SERVICES

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We tell your story without boring your audience to tears

ARTICLE BLOG WHITE PAPER PRESENTATION

COPY WRITING SOCIAL MEDIA E-BOOK MAGAZINE

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© Canvassco 2014

HOW IT WORKS

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5 steps to customize awesome content for your business

PLANWork with your team to identify topics, subject matters, tone, emotion and communication style. Also agree on the source of information (external / internal)

RESEARCHConduct desk research, identify relevant trends, construct discussion guide and conduct interviews

PRODUCEDraft storyline, write content and filling details to produce an article

FEEDBACKGet your feedback and make revision as appropriate

DELIVERSubmit final edition

Prior to the content creation process, we recommend to have an in-depth discussion on buyer persona of your target audience , your brand characteristics and content theme

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© Canvassco 2014

KEY PEOPLE: ACCOUNT DIRECTOR

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Marketing Strategist | Content Planner | Presentation Designer

PORNPRAPUN SRIYOTHA (SIA)Experienced B2B market researcher. Worked with MNCs and Thai conglomerate to define market expansion strategy in various industries across South East Asia. She loves to create presentation, write blog and turn complex information into compelling story. Check our her work at our blog.

EXPERIENCES

PUBLISHED CONTENT

• Telecommunications (growth strategy for global leading telecom leader) • Health-related products (medical compression stocking, vitamin & dietary

supplements, functional F&B and etc.) • Industrial products (engine and generator set, steel, chemical products, wastewater

treatment, lightning protection system, structured wiring system and etc.) • Retail/FMCG (sport wear, roof tiles and etc.) • Agricultural machinery (market entry strategy) and financing strategies (hire-purchase) • Building Materials (roof & wall materials, steel structure, insulation products and etc)

• Published white paper and articles for industry analysis. Recent papers include; - A Paper on Renewable Energy in South East Asia (2012) - How to Access Growth Options For Your Business (2013) - Thailand B2B Marketing and Branding Guidebook (2013) - How to Determine the Size of Your Market in Thailand (2013) - 3 Steps To Win Valentine’s Days the Marketing Way (2013) - B2B Branding (Thai Version) (2014) - Thailand Healthcare Market Snapshot (2014) - AEC Strategy: The Potential for Thailand to Be ASEAN Fashion Hub (2014) - Islamic Tourism: Thailand Needs Strategy To Capture Muslim Travellers (2014)

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© Canvassco 2014

KEY PEOPLE: SENIOR PROJECT MANAGER

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B2B Market Researcher | Copy Editor | Content Creator

NAVNEET MADAN (NEET)A young marketing enthusiast who performs the role of Business Consultant, Project Manager and full-time Writer. She has over five years experience in content marketing specifically for mobile and digital data management. Navneet is also a copy editor who takes boring topic and turns it into story-telling content.

EXPERIENCES

PUBLISHED CONTENT

• Telecommunications (Law, policies, international benchmark and economic aspects industry)

• Service Industry (Online travel industry) • SMEs (conducted face-to-face interviews with service industry company and

quantitative survey with their customers) • E-Commerce industry (Analyze the market share of online store and analysis on the

decreasing popularity of brick and mortar stores) • Information Technology and IT Outsourcing (Analysis on Business and IT

Disconnection within a company and Impact on IT Outsourcing on Firm performance)

• Published white paper and articles for industry analysis. Recent papers include; - Adoption of New information Economics for Informational System Development

in Modern Day Call Center (2014) - An Analytical Model of Web Server Load Distribution by Applying a Minimum

Entropy Strategy (2013) - Regulations on Implementation of Small Cell in Thailand (2013) - Broadband Wireless Access (BWA): Spectrum Reframing in Thailand (2013) - The Impact of Customer Satisfaction on Online Purchasing: A Case Study

Analysis in Thailand (2014) - Estimation of Commercial Value of Spectrum: The Approach Adopted in

Thailand (2014)

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© Canvassco 2014

KEY PEOPLE: BUSINESS ANALYST

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B2B Market Researcher | Content Creator | In-depth Interviewer

GODCHAPAN SUTHISOPAPANGodchapan is specialized in in-depth discussion and qualitative analysis. She works with clients in automotive, retail, agriculture and industrial machinery industry for B2B market research. Godchapan is also a blog writer focusing on industries that she specialised on.

EXPERIENCES

PUBLISHED CONTENT

• Published white paper and articles for industry analysis. Recent papers include; - Thailand furniture market snapshot (2014) - Thailand retail market. The new hype on community mall (2014) - Fast food market snapshot in Cambodia, Vietnam, Myanmar and Lao (2014) - Herbal industry market snapshot (2014) - Customer satisfaction survey for agricultural machinery (2014) - Retail market study in Thailand: Key success factors (2014)

• Automotive project (advertising tracking, car clinic project ) • Agricultural machinery (conducted face-to-face interviews with farmers for

customer satisfaction survey and local dealers for spare parts pricing collection) • Retail (conducted in-depth interviews with retailers/wholesalers for fashion cloth

and accessories as well as shoppers in order to generate new business model idea for a client)

• Industrial machinery (conducted desk research and feasibility analysis for market expansion strategy)

• Columnist writer for AU journal

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© Canvassco 2014

NEED MORE INFORMATION?

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Check out our website and also the blog section for awesome stuff

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For More Information, please do not hesitate to contact us !Tel: 02 627 3081 Email: [email protected] Web: www.canvassco.com